{"id":100347,"date":"2026-02-06T13:12:08","date_gmt":"2026-02-06T13:12:08","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/100347\/"},"modified":"2026-02-06T13:12:08","modified_gmt":"2026-02-06T13:12:08","slug":"sokiruojanti-tiesa-apie-ismaniuosius-viena-kompanija-susirenka-daugiau-nei-puse-viso-pelno","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/100347\/","title":{"rendered":"\u0160okiruojanti tiesa apie i\u0161maniuosius: viena kompanija susirenka daugiau nei pus\u0119 viso pelno"},"content":{"rendered":"

\u0160iuo metu i\u0161mani\u0173j\u0173 telefon\u0173 rinka i\u0161gyvena itin \u012fdom\u0173 etap\u0105 \u2013 pirm\u0105 kart\u0105 istorijoje vidutin\u0117 parduodamo \u012frenginio kaina (ASP) per ketvirt\u012f perkop\u0117 400 eur\u0173 rib\u0105 ir pasiek\u0117 apie 390\u2013395 eurus, kas atitinka ma\u017edaug 424 JAV dolerius. I\u0161 pirmo \u017evilgsnio gali atrodyti, kad visas sektorius klesti d\u0117l vadinamosios \u201epremiumizacijos\u201c tendencijos ir stiprios paklausos \u0161ventiniu laikotarpiu, ta\u010diau detalesn\u0117 duomen\u0173 analiz\u0117 atskleid\u017eia ry\u0161ki\u0105 disproporcij\u0105 pelno pasiskirstyme. Nors pasaulin\u0117s pajamos per metus i\u0161augo 13 procent\u0173, did\u017eioji \u0161io augimo dalis tenka vienam rinkos lyderiui, o kiti gamintojai priversti konkuruoti d\u0117l likusios dalies.<\/p>\n

Ketvirt\u0105j\u012f 2025 met\u0173 ketvirt\u012f \u201eApple\u201c prakti\u0161kai dominavo pasaulin\u0117je rinkoje \u2013 bendrovei teko net 59 procentai vis\u0173 i\u0161mani\u0173j\u0173 telefon\u0173 pajam\u0173. Tai vienintelis gamintojas, veikiantis segmente, kuriame vidutin\u0117 pardavimo kaina ne tik per\u017eeng\u0117 simbolin\u0119 900 eur\u0173 rib\u0105, bet ir pasiek\u0117 ma\u017edaug 930 eur\u0173. Tai beveik 10 procent\u0173 daugiau nei tuo pa\u010diu laikotarpiu prie\u0161 metus.<\/p>\n

Tok\u012f rezultat\u0105 daugiausia l\u0117m\u0117 \u201eiPhone 17\u201c serijos debiutas ir vadinamasis \u201esuper atnaujinimo\u201c ciklas, paskatin\u0119s vartotojus da\u017eniau rinktis brangesnius \u201ePro\u201c modelius. Bendrov\u0117s pajamos per metus i\u0161augo 23 procentais, o pardavim\u0173 rekordai buvo fiksuojami pagrindin\u0117se rinkose \u2013 Jungtin\u0117se Valstijose, Vakar\u0173 Europoje, Kinijoje ir Lotyn\u0173 Amerikoje. \u201eApple\u201c ai\u0161kiai demonstruoja, kad augant komponent\u0173 kainoms s\u0117km\u0117s raktas slypi pirk\u0117j\u0173 nukreipime \u012f auk\u0161\u010diausios klas\u0117s, \u201epremium\u201c segment\u0105.<\/p>\n

\"\"\/<\/p>\n

Kit\u0173 gamintoj\u0173 pad\u0117tis gerokai sud\u0117tingesn\u0117, nors rinka bendrai ir rodo augim\u0105. \u201eSamsung\u201c pagal pajamas i\u0161lieka antras did\u017eiausias \u017eaid\u0117jas, ta\u010diau jo dalis tesiekia 11 procent\u0173. Nors \u201eApple\u201c u\u017eima apie 25 procentus rinkos pagal parduot\u0173 \u012frengini\u0173 skai\u010di\u0173, esmin\u012f skirtum\u0105 lemia b\u016btent vidutin\u0117 kaina. \u201eSamsung\u201c, tur\u0117dama apie 18 procent\u0173 rinkos pagal kiek\u012f, susiduria su gerokai ma\u017eesne vidutine pardavimo kaina, kuri dar ir suma\u017e\u0117jo \u2013 \u0161iuo metu ji siekia ma\u017edaug 230 eur\u0173.<\/p>\n

Tiesa, Piet\u0173 Kor\u0117jos gamintojui pavyko pasiekti did\u017eiausi\u0105 metin\u012f augim\u0105 pagal pristatyt\u0173 \u012frengini\u0173 skai\u010di\u0173 \u2013 17 procent\u0173. Vis d\u0117lto \u0161\u012f augim\u0105 daugiausia l\u0117m\u0117 nebrangios \u201eGalaxy A\u201c serijos populiarumas tokiose rinkose kaip Pietry\u010di\u0173 Azija ir Artimieji Rytai, kur vartotoj\u0173 sprendimus da\u017eniau lemia kaina, o ne auk\u0161\u010diausios klas\u0117s technologijos.<\/p>\n

Dar sud\u0117tingesn\u0117 situacija susiklost\u0117 \u201eXiaomi\u201c, kurios pajamos suma\u017e\u0117jo 9 procentais d\u0117l augan\u010di\u0173 komponent\u0173 kain\u0173 ir tiekimo sutrikim\u0173 Indijoje bei Kinijoje. \u0160iame kontekste kiek geriau atrodo \u201eOPPO\u201c, kurios pajamos i\u0161augo 23 procentais. Tai nul\u0117m\u0117 aktyvi brangesni\u0173 \u201eReno\u201c ir \u201eFind\u201c serij\u0173 pl\u0117tra, patvirtinanti, kad realiam pelningumui 2026 metais gamintojai i\u0161 esm\u0117s neturi kito kelio, kaip tik kryptingai jud\u0117ti link vis brangesni\u0173 ir technologi\u0161kai pa\u017eangesni\u0173 \u012frengini\u0173.<\/p>\n","protected":false},"excerpt":{"rendered":"\u0160iuo metu i\u0161mani\u0173j\u0173 telefon\u0173 rinka i\u0161gyvena itin \u012fdom\u0173 etap\u0105 \u2013 pirm\u0105 kart\u0105 istorijoje vidutin\u0117 parduodamo \u012frenginio kaina (ASP)…\n","protected":false},"author":2,"featured_media":100348,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[231,81,854,11173,19992,37,39,36,38,40,19994,6856,17485,19993,11980,46,1243,10739],"class_list":["post-100347","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-apie","tag-business","tag-daugiau","tag-ismaniuosius","tag-kompanija","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-pelno","tag-puse","tag-sokiruojanti","tag-susirenka","tag-tiesa","tag-verslas","tag-viena","tag-viso"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/116023862399863882","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/100347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=100347"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/100347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/100348"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=100347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=100347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=100347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}