{"id":119673,"date":"2026-03-04T07:04:07","date_gmt":"2026-03-04T07:04:07","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/119673\/"},"modified":"2026-03-04T07:04:07","modified_gmt":"2026-03-04T07:04:07","slug":"senukai-pristato-ilgalaike-kainodaros-strategija-visada-geros-kainos-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/119673\/","title":{"rendered":"\u201eSenukai\u201c pristato ilgalaik\u0119 kainodaros strategij\u0105 \u201eVisada geros kainos\u201c"},"content":{"rendered":"<p>Sprendimas pereiti prie nuoseklios kainodaros yra verslo strategin\u0117s transformacijos dalis, kei\u010dianti tiek klient\u0173 patirt\u012f, tiek vidin\u0119 verslo logik\u0105. Gera kaina neb\u0117ra epizodas, tai \u2013 kasdienis pa\u017eadas klientui, paremtas ilgalaik\u0117mis investicijomis \u012f konkurencingum\u0105 ir vert\u0117s k\u016brim\u0105, teigia Jovita Da\u0161kevi\u010dien\u0117, \u201eSenuk\u0173\u201c grup\u0117s vykdomoji komercijos direktor\u0117 Baltijos \u0161alims.<\/p>\n<p class=\"MsoNormal\">Pasak jos, pastaraisiais metais vartotoj\u0173 elgsena nuolat kei\u010diasi, vis daugiau pirk\u0117j\u0173 vertina skaidrum\u0105, ai\u0161kum\u0105 ir prognozuojamum\u0105. Reaguodami \u012f \u0161ias tendencijas, \u201eSenukai\u201c stiprina \u201eEvery Day Low Price\u201c principu gr\u012fst\u0105 model\u012f, kuriame reguliarios kainos tampa konkurencingos be b\u016btinyb\u0117s laukti speciali\u0173 pasi\u016blym\u0173.<\/p>\n<p class=\"MsoNormal\">Trumpalaik\u0117s akcijos da\u017enai sukuria intensyv\u0173, bet trumpalaik\u012f pardavim\u0173 \u0161uol\u012f, kartu didindamos komunikacin\u012f sraut\u0105 ir kain\u0173 nepastovumo \u012fsp\u016bd\u012f. Naujoji strategija siekia prie\u0161ingo efekto \u2013 nuosekliai ma\u017einti kainodaros fragmentacij\u0105 bei stiprinti klient\u0173 pasitik\u0117jim\u0105.<\/p>\n<p class=\"MsoNormal\">\u012egyvendindami nauj\u0105 verslo strategij\u0105, \u201eSenukai\u201c jau suma\u017eino 19 t\u016bkst. preki\u0173 kainas iki 30 proc. Kain\u0173 korekcijos ap\u0117m\u0117 visas pagrindines kategorijas nuo statybini\u0173 ir apdailos med\u017eiag\u0173 iki buitin\u0117s technikos, elektronikos, sodo bei dar\u017eo preki\u0173. Tai leid\u017eia perkelti vert\u0117s pasi\u016blym\u0105 i\u0161 \u201eakcijos momento\u201c \u012f kasdien\u012f pirkimo sprendim\u0105.<\/p>\n<p class=\"MsoNormal\">Kartu su kainodaros poky\u010diais \u201eSenukai\u201c per\u017ei\u016br\u0117jo ir lojalumo sistem\u0105. Bendrov\u0117 skelbia, kad lojalumo mechanizmai orientuojami \u012f ai\u0161k\u0173 ir klientui suprantam\u0105 gr\u012f\u017etam\u0105j\u012f ry\u0161\u012f u\u017e apsipirkim\u0105, stiprinant santyk\u012f, o ne vienkartin\u012f sandor\u012f. Tokiu b\u016bdu kainodara ir lojalumas tampa vientisa sistema: konkurencinga reguliari kaina visiems ir papildoma vert\u0117 tiems, kurie nuolat renkasi \u201eSenukus\u201c.<\/p>\n<p class=\"MsoNormal\">\u201eSenuk\u0173\u201c tinkl\u0105 sudaro 94 nuosavos ir fran\u0161iz\u0117s pagrindu veikian\u010dios parduotuv\u0117s Lietuvoje, Latvijoje ir Estijoje. Grupei taip pat priklauso \u201eKesko Senukai Digital\u201c, valdanti \u0161e\u0161ias elektronines parduotuves: \u201eSenukai.lt\u201c, \u201e1A.lt\u201c, \u201eK-Senukai.lv\u201c, \u201e1A.lv\u201c, \u201eK-Rauta.ee\u201c ir \u201e1A.ee\u201c.<\/p>\n<p class=\"MsoNormal\">Remiantis TOP100 e. komercijos projekt\u0173 reitingu, 2025 m. \u201eSenukai.lt\u201c buvo lankomiausia elektronin\u0117s prekybos svetain\u0117 Lietuvoje.<\/p>\n","protected":false},"excerpt":{"rendered":"Sprendimas pereiti prie nuoseklios kainodaros yra verslo strategin\u0117s transformacijos dalis, kei\u010dianti tiek klient\u0173 patirt\u012f, tiek vidin\u0119 verslo logik\u0105.&hellip;\n","protected":false},"author":2,"featured_media":119674,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[81,37,39,36,38,40,2552,46],"class_list":["post-119673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-business","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-senukai","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/116169635511758832","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/119673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=119673"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/119673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/119674"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=119673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=119673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=119673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}