{"id":124220,"date":"2026-03-09T12:37:11","date_gmt":"2026-03-09T12:37:11","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/124220\/"},"modified":"2026-03-09T12:37:11","modified_gmt":"2026-03-09T12:37:11","slug":"meta-nusileido-reguliuotojams-whatsapp-atsiveria-konkurentu-dirbtinio-intelekto-botams","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/124220\/","title":{"rendered":"\u201eMeta\u201c nusileido reguliuotojams: \u201eWhatsApp\u201c atsiveria konkurent\u0173 dirbtinio intelekto botams"},"content":{"rendered":"<p>Meta leid\u017eia konkurent\u0173 dirbtinio intelekto (DI) \u012fmon\u0117ms teikti j\u0173 pokalbi\u0173 robot\u0173 paslaugas \u201eWhatsApp\u201c naudotojams Brazilijoje u\u017e mokest\u012f. Tai padaryta kit\u0105 dien\u0105 po to, kai bendrov\u0117 patvirtino analogi\u0161k\u0105 sprendim\u0105 Europoje.<\/p>\n<p>\u0160ios savait\u0117s prad\u017eioje Brazilijos konkurencijos tarnyba CADE pri\u0117m\u0117 sprendim\u0105 prie\u0161 \u201eMeta\u201c ir atmet\u0117 jos apeliacij\u0105 d\u0117l ankstesnio nurodymo sustabdyti nauj\u0105j\u0105 politik\u0105, kuria siekta u\u017edrausti tre\u010di\u0173j\u0173 \u0161ali\u0173 DI pokalbi\u0173 robotus \u201eWhatsApp\u201c platformoje.<\/p>\n<p>\u201eI\u0161nagrin\u0117j\u0119s byl\u0105, CADE tribunolas nustat\u0117, kad yra visos b\u016btinos s\u0105lygos prevencinei priemonei i\u0161laikyti. Bylos prane\u0161\u0117jas, tarybos narys Carlosas Jacquesas, pabr\u0117\u017e\u0117, jog yra teisinio pagr\u012fstumo po\u017eymi\u0173, atsi\u017evelgiant \u012f tai, koki\u0105 reik\u0161m\u0119 \u201eWhatsApp\u201c turi Brazilijos momentini\u0173 \u017einu\u010di\u0173 rinkoje\u201c, \u2013 sakoma CADE nutartyje.<\/p>\n<p>Reguliuotojas prid\u016br\u0117, kad tre\u010di\u0173j\u0173 \u0161ali\u0173 DI pokalbi\u0173 robot\u0173 draudimas \u201eWhatsApp\u201c platformoje \u201eneb\u016bt\u0173 proporcingas\u201c ir gal\u0117t\u0173 pakenkti konkurencijai.<\/p>\n<p>Atsakydama \u012f tai, \u201eMeta\u201c prane\u0161\u0117, jog ten, kur teis\u0117s aktai to reikalauja, leis tre\u010di\u0173j\u0173 \u0161ali\u0173 DI pokalbi\u0173 robot\u0173 k\u016br\u0117jams naudotis \u201eWhatsApp Business API\u201c, kad \u0161ie gal\u0117t\u0173 teikti savo paslaugas program\u0117l\u0117je u\u017e mokest\u012f. Brazilijoje nuo kovo 11 dienos bendrov\u0117 taikys 0,0625 <a data-autolink-id=\"9\" target=\"_blank\" href=\"https:\/\/ekonomika.lt\/temos\/jav\/\" title=\"JAV\" rel=\"nofollow noopener\">JAV<\/a> dolerio mokest\u012f u\u017e kiekvien\u0105 \u201ene\u0161ablonin\u0119 \u017einut\u0119\u201c.<\/p>\n<p>\u201eToje rinkoje, kur esame teisi\u0161kai \u012fpareigoti sudaryti galimyb\u0119 teikti DI pokalbi\u0173 robot\u0173 paslaugas per \u201eWhatsApp Business API\u201c, \u012fvedame kainodar\u0105 \u012fmon\u0117ms, kurios nuspr\u0119s naudotis m\u016bs\u0173 platforma tokioms paslaugoms teikti\u201c, \u2013 teigiama \u201eMeta\u201c atstovo komentare.\n                    <\/p>\n<p>Apie politikos pakeitim\u0105 \u201eMeta\u201c paskelb\u0117 pra\u0117jusi\u0173 met\u0173 spal\u012f. \u0160is sprendimas paskatino kelis konkurencijos tyrimus, ypa\u010d d\u0117l to, kad pati bendrov\u0117 \u201eWhatsApp\u201c viduje si\u016blo savo DI pokalbi\u0173 robot\u0105 \u201eMeta AI\u201c. \u201eMeta\u201c tvirtino, kad \u201eWhatsApp Business API\u201c nebuvo sukurta DI pokalbi\u0173 robotams ir kad jie es\u0105 per daug apkrauna sistemos infrastrukt\u016br\u0105.<\/p>\n<p>Nors d\u0117l reguliavimo reikalavim\u0173 \u201eMeta\u201c dabar kai kuriuose regionuose v\u0117l leid\u017eia tre\u010di\u0173j\u0173 \u0161ali\u0173 botus, k\u016br\u0117jai \u201eTechCrunch\u201c teig\u0117 atsargiai vertinantys galimyb\u0119 atnaujinti paslaugas. J\u0173 nuomone, \u201eMeta\u201c nustatytos kainos yra auk\u0161tos ir gali lemti reik\u0161mingas s\u0105naudas.<\/p>\n<p>Bendrov\u0117 \u201eZapia\u201c, viena i\u0161 CADE skund\u0105 pateikusi\u0173 \u012fmoni\u0173 Brazilijoje, sprendim\u0105 pasitiko palankiai.<\/p>\n<p>\u201eKonkurencija ir galing\u0173 \u012fmoni\u0173 bandym\u0173 riboti, kaip inovacijos pasiekia vartotojus, prevencija yra esminiai dalykai. \u201eZapia\u201c tikime, kad \u017emon\u0117s turi b\u016bti laisvi patys rinktis DI \u012frankius, kuriais naudojasi, o inovacijos klesti tik tada, kai platformos, kuriomis kasdien remiasi vartotojai, i\u0161lieka atviros. Toliau gin\u010dysime tokius ribojimus visoje Lotyn\u0173 Amerikoje ir dabar laukiame, kaip \u201eMeta\u201c pakoreguos savo politik\u0105 Brazilijoje, kad ji atitikt\u0173 priimt\u0105 sprendim\u0105\u201c, \u2013 sakoma bendrov\u0117s parei\u0161kime.<\/p>\n<p>\n\t\t\t\tKaip vertinate \u0161\u012f \u012fra\u0161\u0105?\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Meta leid\u017eia konkurent\u0173 dirbtinio intelekto (DI) \u012fmon\u0117ms teikti j\u0173 pokalbi\u0173 robot\u0173 paslaugas \u201eWhatsApp\u201c naudotojams Brazilijoje u\u017e mokest\u012f. Tai&hellip;\n","protected":false},"author":2,"featured_media":124221,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[7144,9031,4518,81,295,37,39,36,38,40,22579,46],"class_list":["post-124220","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-meta","tag-whatsapp","tag-brazilija","tag-business","tag-dirbtinis-intelektas","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-technologiju-reguliavimas","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/116199256503456026","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/124220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=124220"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/124220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/124221"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=124220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=124220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=124220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}