{"id":127042,"date":"2026-03-12T16:20:07","date_gmt":"2026-03-12T16:20:07","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/127042\/"},"modified":"2026-03-12T16:20:07","modified_gmt":"2026-03-12T16:20:07","slug":"teisine-kova-del-dirbtinio-intelekto-amazon-pasieke-svarbia-pergale","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/127042\/","title":{"rendered":"Teisin\u0117 kova d\u0117l dirbtinio intelekto, \u201eAmazon\u201c pasiek\u0117 svarbi\u0105 pergal\u0119"},"content":{"rendered":"<p>Federalinis teis\u0117jas laikinai u\u017eblokavo startuolio \u201ePerplexity\u201c galimyb\u0119 pasiekti \u201eAmazon\u201c svetain\u0119 naudojant jo dirbtiniu intelektu paremt\u0105 nar\u0161ykl\u0119 \u201eComet\u201c, rodo teismo dokumentai.<\/p>\n<p>\u201eAmazon\u201c lapkrit\u012f pateik\u0117 ie\u0161kin\u012f \u201ePerplexity\u201c, teigdama, kad startuolis \u0117m\u0117si veiksm\u0173 \u201epasl\u0117pti\u201c savo DI agentus, kad \u0161ie ir toliau gal\u0117t\u0173 be leidimo rinkti duomenis i\u0161 internetin\u0117s prekybos mil\u017ein\u0117s svetain\u0117s. \u201ePerplexity\u201c \u0161\u012f ie\u0161kin\u012f, pateikt\u0105 <a data-autolink-id=\"9\" target=\"_blank\" href=\"https:\/\/ekonomika.lt\/temos\/jav\/\" title=\"JAV\" rel=\"nofollow noopener\">JAV<\/a> \u0160iaur\u0117s Kalifornijos apygardos teismui, pavadino bandymu daryti spaudim\u0105.<\/p>\n<p>\u201ePerplexity\u201c nar\u0161ykl\u0117 \u201eComet\u201c leid\u017eia pirk\u0117jams papra\u0161yti asistento surasti prekes \u201eAmazon\u201c platformoje ir atlikti pirkimus.<\/p>\n<p>Pirmadien\u012f priimtame sprendime JAV apygardos teis\u0117ja Maxine Chesney nurod\u0117, kad \u201eAmazon\u201c pateik\u0117 \u201erimt\u0173 \u012frodym\u0173\u201c, jog \u201ePerplexity\u201c nar\u0161ykl\u0117 \u201eComet\u201c pasiek\u0117 \u012fmon\u0117s svetain\u0119 naudotojo nurodymu, ta\u010diau \u201ebe leidimo\u201c.<\/p>\n<p>Teis\u0117ja taip pat pa\u017eym\u0117jo, kad \u201eAmazon\u201c pateik\u0117 i\u0161 esm\u0117s negin\u010dijamus duomenis, jog vien reakcijai \u012f \u0161i\u0105 situacij\u0105 bendrov\u0117 i\u0161leido daugiau nei 5 000 JAV doleri\u0173. Tai ap\u0117m\u0117 \u201edaugyb\u0119 valand\u0173\u201c, per kurias darbuotojai k\u016br\u0117 priemones, skirtas u\u017ekirsti keli\u0105 \u201eComet\u201c prieigai prie vidini\u0173 klient\u0173 \u012franki\u0173 ir u\u017etikrinti, kad ateityje neb\u016bt\u0173 \u201eneteis\u0117tos prieigos\u201c.<\/p>\n<p>\u201eTur\u0117damas tokius \u012frodymus, teismas konstatuoja, kad \u201eAmazon\u201c parod\u0117 tik\u0117tin\u0105 s\u0117km\u0119 gin\u010do esm\u0117je\u201c, \u2013 ra\u0161\u0117 Chesney.\n                    <\/p>\n<p>\u201eAmazon\u201c atstov\u0117 spaudai Maxine Tagay teig\u0117, kad laikinoji teismo nutartis yra svarbus \u017eingsnis siekiant i\u0161laikyti klientams \u201epatikim\u0105 apsipirkimo patirt\u012f\u201c.<\/p>\n<p>\u201eLaukiame galimyb\u0117s toliau ginti savo pozicij\u0105 teisme\u201c, \u2013 sak\u0117 Tagay.<\/p>\n<p>\u201ePerplexity\u201c CNBC perduotame parei\u0161kime nurod\u0117, kad \u201etoliau kovos u\u017e interneto naudotoj\u0173 teis\u0119 pasirinkti bet kok\u012f norim\u0105 dirbtin\u012f intelekt\u0105\u201c.<\/p>\n<p>Teis\u0117jos sprendime numatytas vienos savait\u0117s terminas, per kur\u012f \u201ePerplexity\u201c gali apsk\u0173sti nutart\u012f.<\/p>\n<p>Pradiniame skunde \u201eAmazon\u201c teig\u0117, kad \u201ePerplexity\u201c agentai kelia gr\u0117smi\u0173 klient\u0173 duomen\u0173 saugumui, nes \u201egali veikti apsaugotose kompiuterin\u0117se sistemose, \u012fskaitant priva\u010dias klient\u0173 paskyras, kurioms reikalingas slapta\u017eodis\u201c.\n                    <\/p>\n<p>Be to, bendrov\u0117 nurod\u0117, kad \u201ePerplexity\u201c agentai sukelia problem\u0173 \u201eAmazon\u201c reklamos verslui: kai DI sistemos generuoja reklamin\u012f sraut\u0105, tokie parodymai turi b\u016bti aptikti ir filtruojami dar prie\u0161 pateikiant s\u0105skaitas reklamuotojams.<\/p>\n<p>\u201eTam reikia keisti \u201eAmazon\u201c reklamines sistemas, \u012fskaitant nauj\u0173 aptikimo mechanizm\u0173 k\u016brim\u0105 automatizuotam srautui identifikuoti ir pa\u0161alinti\u201c, \u2013 skunde ra\u0161\u0117 \u201eAmazon\u201c. \u2013 \u201e\u0160ie sistemos pritaikymai b\u016btini tam, kad b\u016bt\u0173 laikomasi sutar\u010di\u0173 su reklamuotojais, kurie moka tik u\u017e teis\u0117tus, \u017emoni\u0173 sugeneruotus parodymus.\u201c<\/p>\n<p>\u201eAmazon\u201c apskritai sugrie\u017etino prieig\u0105 prie savo apsipirkimo svetaini\u0173 DI agentams ir u\u017eblokavo de\u0161imtis toki\u0173 sprendim\u0173, \u012fskaitant \u201eChatGPT\u201c, kartu investuodama \u012f vidinius \u012frankius, pavyzd\u017eiui, pirkimo asistent\u0105 \u201eRufus\u201c, integruot\u0105 \u012f bendrov\u0117s svetain\u0119 ir program\u0117l\u0119.<\/p>\n<p>\u2014 Prie \u0161ios publikacijos prisid\u0117jo CNBC \u017eurnalist\u0117 Ashley Capoot.<\/p>\n<p>\n\t\t\t\tKaip vertinate \u0161\u012f \u012fra\u0161\u0105?\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Federalinis teis\u0117jas laikinai u\u017eblokavo startuolio \u201ePerplexity\u201c galimyb\u0119 pasiekti \u201eAmazon\u201c svetain\u0119 naudojant jo dirbtiniu intelektu paremt\u0105 nar\u0161ykl\u0119 \u201eComet\u201c, rodo&hellip;\n","protected":false},"author":2,"featured_media":127043,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[6867,81,295,37,39,36,38,40,22948,255,46],"class_list":["post-127042","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-amazon","tag-business","tag-dirbtinis-intelektas","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-perplexity","tag-teismas","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/116217120230650007","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/127042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=127042"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/127042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/127043"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=127042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=127042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=127042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}