\u201eIkea\u201c u\u017edarys 2013 m. atidaryt\u0105 31 000 kvadratini\u0173 metr\u0173 ploto parduotuv\u0119 \u0160vedijos mieste Burlenge \u2013 tai pirmasis toks atvejis nuo 1983 m., ra\u0161o \u201eDelovye Vedomosti\u201c. <\/p>\n
\u012emon\u0117 \u0161\u012f sprendim\u0105 motyvuoja b\u016btinybe prisitaikyti prie pasikeitusio pirk\u0117j\u0173 elgesio, nes dabar apie 20 proc. pardavim\u0173 sudaro internetiniai pardavimai. <\/p>\n
\u0160iuo metu parduotuv\u0117je dirba apie 230 \u017emoni\u0173; dal\u012f j\u0173 galb\u016bt bus galima perkelti \u012f nauj\u0105, kompakti\u0161kesn\u0119 parduotuv\u0119 netoliese, ta\u010diau daugelio darbuotoj\u0173 likimas lieka neai\u0161kus. Tuo tarpu bendrov\u0117 teigia, kad neplanuoja u\u017edaryti kit\u0173 parduotuvi\u0173. <\/p>\n
Atsi\u017evelgdama \u012f daugiau nei 30 proc. suma\u017e\u0117jusias pajamas, \u201eIkea\u201c taip pat ketina atleisti 945 darbuotojus, daugiausia \u0160vedijoje.<\/p>\n
\u201eDelfi\u201c jau anks\u010diau ra\u0161\u0117, kad \u201eIkea\u201c i\u0161gyvena vien\u0105 sunkiausi\u0173 laikotarpi\u0173 per vis\u0105 savo daugiau nei 80 met\u0173 istorij\u0105: pardavimai vang\u016bs, medienos s\u0105naudos spar\u010diai auga, o konkurencija su internetin\u0117mis platformomis, tokiomis kaip \u201eAmazon.com\u201c, \u201eTemu\u201c ir \u201eShein\u201c, tampa vis nuo\u017emesn\u0117. <\/p>\n
Skelbta, kad \u201eIkea<\/a>\u201c u\u017edar\u0117 septynias savo bald\u0173 parduotuves Kinijoje<\/a> ir pereina prie ma\u017eesnio formato parduotuvi\u0173. Ma\u017eesnio formato parduotuv\u0117s atidaromos ir Baltijos \u0161alyse, paskutin\u0117 j\u0173 atidaryta kov\u0105 Klaip\u0117doje.<\/p>\n Kaip tuomet komentuota, ma\u017eosios parduotuv\u0117s atidarymas yra vienas i\u0161 bendrov\u0117s \u017eingsni\u0173, stiprinant daugiakanal\u0119 ma\u017emenin\u0119 prekyb\u0105. Iki 2026 m. vidurio \u201eIkea\u201c Baltijos \u0161alyse i\u0161 viso investuos 4 mln. eur\u0173 \u012f fizini\u0173 prekybos viet\u0173 atnaujinim\u0105 ir elektronin\u0117s prekybos bei skaitmeninius sprendimus.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201eIkea\u201c u\u017edarys 2013 m. atidaryt\u0105 31 000 kvadratini\u0173 metr\u0173 ploto parduotuv\u0119 \u0160vedijos mieste Burlenge \u2013 tai pirmasis toks…\n","protected":false},"author":2,"featured_media":175474,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[825,81,12425,2825,37,39,36,38,40,1033,46],"class_list":{"0":"post-175473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verslas","8":"tag-atleidimai","9":"tag-business","10":"tag-elektronine-prekyba","11":"tag-ikea","12":"tag-lietuva","13":"tag-lietuviu","14":"tag-lithuania","15":"tag-lithuanian","16":"tag-lt","17":"tag-svedija","18":"tag-verslas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/116560169986708026","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/175473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=175473"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/175473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/175474"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=175473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=175473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=175473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}