{"id":177862,"date":"2026-05-14T14:18:09","date_gmt":"2026-05-14T14:18:09","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/177862\/"},"modified":"2026-05-14T14:18:09","modified_gmt":"2026-05-14T14:18:09","slug":"ikea-pirma-karta-per-40-metu-uzdaro-parduotuve-savo-tevyneje","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/177862\/","title":{"rendered":"\u201eIkea\u201c pirm\u0105 kart\u0105 per 40 met\u0173 u\u017edaro parduotuv\u0119 savo t\u0117vyn\u0117je"},"content":{"rendered":"<p>Pasaulin\u0117 bald\u0173 ir nam\u0173 apyvokos reikmen\u0173 mil\u017ein\u0117 \u201eIkea\u201c pri\u0117m\u0117 sprendim\u0105, kuris daugel\u012f nustebino ne tik \u0160vedijoje, bet ir tarptautin\u0117je rinkoje. Kaip prane\u0161a Latvijos naujien\u0173 portalas Jauns.lv, remdamasis \u0161ved\u0173 \u017einiasklaida, bendrov\u0117 u\u017edaro savo parduotuv\u0119, veikian\u010di\u0105 viename did\u017eiausi\u0173 \u0160vedijos prekybos centr\u0173. Tai pirmas toks \u012fvykis bendrov\u0117s istorijoje per pastaruosius keturis de\u0161imtme\u010dius \u0161ioje \u0161alyje.<\/p>\n<p>Sprendimas u\u017edaryti parduotuv\u0119 Sundsvalyje, esan\u010di\u0105 \u201eBirsta City\u201c prekybos centre, nebuvo spontani\u0161kas. Remiantis Jauns.lv analize, pagrindinis \u0161io poky\u010dio variklis \u2013 drasti\u0161kai pasikeit\u0119 vartotoj\u0173 elgsenos modeliai. Pirk\u0117jai vis da\u017eniau renkasi internetin\u0119 prekyb\u0105, o didieji u\u017emies\u010dio prekybos centrai praranda savo buvus\u012f patrauklum\u0105.<\/p>\n<p>Nors \u201eIkea\u201c prek\u0117s \u017eenklas asocijuojasi su mil\u017eini\u0161komis ekspozicij\u0173 sal\u0117mis, \u012fmon\u0117 pastaraisiais metais visame pasaulyje testuoja ma\u017eesnius preki\u0173 atsi\u0117mimo punktus ir konsultacij\u0173 centrus miest\u0173 \u0161irdyse. Sundsvalio atvejis rodo, kad net ir rinkos lyderiai privalo optimizuoti fizini\u0173 viet\u0173 skai\u010di\u0173 ten, kur j\u0173 i\u0161laikymas tampa neefektyvus.<\/p>\n<p>Svarbu pabr\u0117\u017eti, kad \u0161is u\u017edarymas netur\u0117t\u0173 b\u016bti vertinamas kaip \u012fmon\u0117s finansini\u0173 sunkum\u0173 \u017eenklas. Prie\u0161ingai \u2013 tai strategin\u0117s transformacijos dalis. \u201eIkea\u201c siekia tapti prieinamesn\u0117 skaitmenin\u0117je erdv\u0117je, investuodama \u012f logistikos tinklus, kurie u\u017etikrint\u0173 greitesn\u012f preki\u0173 pristatym\u0105 tiesiai \u012f namus.<\/p>\n<p>Kaip pastebi Jauns.lv autoriai, \u0160vedijos rinka da\u017enai tampa bandym\u0173 lauku, kuriame pritaikyti sprendimai v\u0117liau pasiekia ir kitas Europos \u0161alis, \u012fskaitant Baltijos valstybes. Tod\u0117l \u0161is precedentas yra svarbus signalas nekilnojamojo turto vystytojams ir ma\u017emenininkams apie besibaigiant\u012f \u201edid\u017ei\u0173j\u0173 d\u0117\u017ei\u0173\u201c er\u0105 priemies\u010diuose.<\/p>\n","protected":false},"excerpt":{"rendered":"Pasaulin\u0117 bald\u0173 ir nam\u0173 apyvokos reikmen\u0173 mil\u017ein\u0117 \u201eIkea\u201c pri\u0117m\u0117 sprendim\u0105, kuris daugel\u012f nustebino ne tik \u0160vedijoje, bet ir&hellip;\n","protected":false},"author":2,"featured_media":177863,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[81,2825,37,39,36,38,40,46],"class_list":["post-177862","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-business","tag-ikea","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/116573366042546766","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/177862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=177862"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/177862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/177863"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=177862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=177862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=177862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}