{"id":18013,"date":"2025-10-15T08:54:19","date_gmt":"2025-10-15T08:54:19","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/18013\/"},"modified":"2025-10-15T08:54:19","modified_gmt":"2025-10-15T08:54:19","slug":"elitinis-pakuociu-dizaino-apdovanojimas-lietuviu-rankose","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/18013\/","title":{"rendered":"Elitinis pakuo\u010di\u0173 dizaino apdovanojimas lietuvi\u0173 rankose"},"content":{"rendered":"

\u201ePentawards\u201c \u2013 tai tarsi Oskarai pakuo\u010di\u0173 dizaino pasaulyje. Kasmet \u0161is konkursas suburia stipriausius k\u016br\u0117jus, agent\u016bras ir prek\u0117s \u017eenklus i\u0161 viso pasaulio, o pelnyti apdovanojim\u0105 \u010dia rei\u0161kia b\u016bti tarp k\u016brybos elito. Konkurse vertinamas ne tik esteti\u0161kas dizainas, bet ir id\u0117jos originalumas, emocinis pasakojimas bei prek\u0117s \u017eenklo dr\u0105sa i\u0161eiti i\u0161 r\u0117m\u0173.<\/p>\n

\u0160iemet konkurencija konkurse buvo mil\u017eini\u0161ka \u2013 d\u0117l geriausi\u0173j\u0173 vardo var\u017e\u0117si vir\u0161 2000 projekt\u0173 i\u0161 daugiau nei 60 \u0161ali\u0173.<\/p>\n

Tarptautin\u0117 vertinimo komisija pirmame etape KAR KAR led\u0173 pakuo\u010di\u0173 dizain\u0105 atrinko \u012f trump\u0105j\u012f finalist\u0173 s\u0105ra\u0161\u0105 (shortlist), kartu su tokiais prekiniais \u017eenklais kaip Coca-Cola, Puma, Marvel, Doritos, Oreo ir kt.<\/p>\n

Spalio prad\u017eioje, Amsterdame vykusioje \u201ePentawards\u201c GALA apdovanojim\u0173 ceremonijoje buvo paskelbti nugal\u0117tojai \u2013 lietuviams pavyko pranokti pasaulinio lygio prek\u0117s \u017eenklus ir i\u0161kovoti medal\u012f.<\/p>\n

\"KAR <\/p>\n

Anot \u201eKlaip\u0117dos pieno\u201c marketingo vadov\u0117s Silvijos Ivanauskien\u0117s, led\u0173 pasaulis visada buvo dinami\u0161kas, ta\u010diau \u0161iandien k\u016brybos tempai \u2013 dar spartesni. Tod\u0117l stov\u0117ti vietoje negalima \u2013 kiekvienas skonis turi gimti su id\u0117ja ir emocija, o pakuot\u0117 privalo ne tik atspind\u0117ti naujausias tendencijas, bet ir kurti ry\u0161\u012f su vartotoju.<\/p>\n

\u201eNusprend\u0117me sujungti du stiprius vardus \u2013 KAR KAR ledus ir EGYBOY menin\u012f brai\u017e\u0105 \u2013 ir taip sukurti i\u0161skirtin\u0119 led\u0173 linij\u0105, apjungian\u010di\u0105 netik\u0117tas skoni\u0173 kombinacijas, ranka pie\u0161tas iliustracijas ir ironi\u0161kas \u017einutes, provokuojan\u010dias diskusijai. Nor\u0117jome parodyti, kad ledai<\/a> gali b\u016bti ne tik desertas, bet ir meno k\u016brinys, ne\u0161antis id\u0117j\u0105 ir emocij\u0105. Tai puikus paskatinimas dr\u0105siai \u012fgyvendinti kylan\u010dias unikalias id\u0117jas bei tik\u0117ti s\u0117kme\u201c, \u2013 apie i\u0161skirtin\u012f projekt\u0105 pasakoja \u201eKlaip\u0117dos pieno\u201c vadov\u0117 Rita Pa\u017eemeckait\u0117 Digrien\u0117.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201ePentawards\u201c \u2013 tai tarsi Oskarai pakuo\u010di\u0173 dizaino pasaulyje. Kasmet \u0161is konkursas suburia stipriausius k\u016br\u0117jus, agent\u016bras ir prek\u0117s \u017eenklus…\n","protected":false},"author":2,"featured_media":18014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[81,5999,6000,5998,5997,37,39,36,38,40,46],"class_list":["post-18013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-business","tag-egyboy","tag-kar-kar","tag-klaipedos-pienas","tag-ledai","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-verslas"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/18013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=18013"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/18013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/18014"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=18013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=18013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=18013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}