{"id":24272,"date":"2025-10-24T07:35:11","date_gmt":"2025-10-24T07:35:11","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/24272\/"},"modified":"2025-10-24T07:35:11","modified_gmt":"2025-10-24T07:35:11","slug":"ziedine-ekonomika-tai-tradicinio-modelio-imk-gamink-ismesk-atsisakymas-kaip-to-siekti-jusu-versle","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/24272\/","title":{"rendered":"\u017diedin\u0117 ekonomika &#8211; tai tradicinio modelio \u201cimk-gamink-i\u0161mesk\u201d atsisakymas. Kaip to siekti J\u016bs\u0173 versle?"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/skandinavija.today\/naujienos\/ziedine-ekonomika-tai-tradicinio-modelio-imk-gamink-ismesk-atsisakymas-kaip-to-siekti-jusu-versle\/&amp;t=\u017diedin\u0117 ekonomika \u2013 tai tradicinio modelio \u201cimk-gamink-i\u0161mesk\u201d atsisakymas. Kaip to siekti J\u016bs\u0173 versle?', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\" data-cf-modified-e1e86828ca45aec3c1b0cd72-=\"\"><\/p>\n<p>Share<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; window.open('http:\/\/twitter.com\/share?text=\u017diedin\u0117 ekonomika \u2013 tai tradicinio modelio \u201cimk-gamink-i\u0161mesk\u201d atsisakymas. Kaip to siekti J\u016bs\u0173 versle? -&amp;url=https:\/\/skandinavija.today\/naujienos\/ziedine-ekonomika-tai-tradicinio-modelio-imk-gamink-ismesk-atsisakymas-kaip-to-siekti-jusu-versle\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\" data-cf-modified-e1e86828ca45aec3c1b0cd72-=\"\"><\/p>\n<p>Tweet<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"whatsapp:\/\/send?text=\u017diedin\u0117 ekonomika \u2013 tai tradicinio modelio \u201cimk-gamink-i\u0161mesk\u201d atsisakymas. Kaip to siekti J\u016bs\u0173 versle? https:\/\/skandinavija.today\/naujienos\/ziedine-ekonomika-tai-tradicinio-modelio-imk-gamink-ismesk-atsisakymas-kaip-to-siekti-jusu-versle\/\" rel=\"nofollow\"><\/p>\n<p>Share<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; window.open('http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/skandinavija.today\/naujienos\/ziedine-ekonomika-tai-tradicinio-modelio-imk-gamink-ismesk-atsisakymas-kaip-to-siekti-jusu-versle\/&amp;media=https:\/\/skandinavija.today\/wp-content\/uploads\/2022\/11\/photo-1525477638137-08aec9dbae9a-e1761289744323-1000x600.webp&amp;description=\u017diedin\u0117 ekonomika \u2013 tai tradicinio modelio \u201cimk-gamink-i\u0161mesk\u201d atsisakymas. Kaip to siekti J\u016bs\u0173 versle?', 'pinterestShare', 'width=750,height=350'); return false;\" title=\"Pin This Post\" data-cf-modified-e1e86828ca45aec3c1b0cd72-=\"\"><\/p>\n<p>Share<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/skandinavija.today\/cdn-cgi\/l\/email-protection#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\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Email<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/skandinavija.today\/naujienos\/ziedine-ekonomika-tai-tradicinio-modelio-imk-gamink-ismesk-atsisakymas-kaip-to-siekti-jusu-versle\/#respond\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\u201eJei nesp\u0117site prisitaikyti prie poky\u010di\u0173, ateityje gali b\u016bti sunkiau vystyti versl\u0105\u201c, \u2013 sako Tomas Zimmermannas, tvarios verslo pl\u0117tros specialistas \u201eSwedbank\u201c \u0160vedijoje.<\/p>\n<p>Per ma\u017eiau nei \u0161imt\u0105 met\u0173 \u017dem\u0117s gyventoj\u0173 skai\u010dius i\u0161augo nuo dviej\u0173 iki daugiau nei a\u0161tuoni\u0173 milijard\u0173. D\u0117l did\u017ei\u0173j\u0173 technologini\u0173 pa\u017eang\u0173 tradicin\u0117 linijin\u0117 ekonomika \u2013 kai viskas gaminama, vartojama ir i\u0161metama \u2013 sugeb\u0117jo i\u0161laikyti augimo temp\u0105. Ta\u010diau klimato poky\u010diai rodo, kad beveik pasiek\u0117me l\u016b\u017eio ta\u0161k\u0105.<\/p>\n<p><a class=\"gofollow\" data-track=\"MjksMSwxLDYw\" href=\"https:\/\/website.worker.nu\/\" rel=\"nofollow noopener\" target=\"_blank\"><img class=\"lazy lazy-hidden\" decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/www.europesays.com\/lt\/wp-content\/uploads\/2025\/10\/1_h-copy.png\"\/><\/a><\/p>\n<p>\u201eTur\u0117dami eksponentin\u0119 gyventoj\u0173 kreiv\u0119, nebegalime vien gaminti dar daugiau. Dabar turime pakeisti ir vartojimo, ir gamybos b\u016bdus. Pasaulyje perdirbame tik apie septynis procentus visko, kas pagaminama. Mokslas ai\u0161kiai nurodo \u2013 laikytis senos linijin\u0117s ekonomikos kelio toliau yra matemati\u0161kai ne\u012fmanoma. \u010cia \u012f \u017eaidim\u0105 \u012feina \u017eiedin\u0117 ekonomika kaip vienas esmini\u0173 sprendim\u0173\u201c, \u2013 teigia Zimmermannas.<\/p>\n<p>\u017diedin\u0117 ekonomika remiasi trimis pagrindiniais principais:<\/p>\n<ol>\n<li>Eliminuoti neefektyvum\u0105 ir atliekas viso produkto gyvavimo ciklo metu.<\/li>\n<li>Naudoti produktus ir med\u017eiagas kuo ilgiau.<\/li>\n<li>Fokusas \u012f gamtos ir ekosistem\u0173 atsinaujinim\u0105.<\/li>\n<\/ol>\n<p>Daug tarptautini\u0173 kompanij\u0173 jau \u0117m\u0117si \u017eiedin\u0117s transformacijos \u2013 motyvuotos galim\u0173 naud\u0173: ilgalaiki\u0173 konkurencini\u0173 prana\u0161um\u0173, geresn\u0117s ekonomin\u0117s gr\u0105\u017eos bei stipresnio prek\u0117s \u017eenklo. Jos, kurios s\u0117kmingai \u012fgyvendina \u0161\u012f pokyt\u012f, gali pasiruo\u0161ti atei\u010diai: ma\u017eiau priklausyti nuo nauj\u0173 \u017ealiav\u0173, sutaupyti ka\u0161tus, pritraukti \u201e\u017ealiai\u201c nusiteikusius investuotojus bei prisitaikyti prie grie\u017et\u0117jan\u010di\u0173 ES aplinkosaugos reikalavim\u0173.<\/p>\n<p>\u201eSiekdami transformacijos, verslai gali u\u017esitikrinti ateit\u012f. Kai efektyviau naudojamos i\u0161tekliai \u2013 ma\u017e\u0117ja nauj\u0173 \u017ealiav\u0173 poreikis, ka\u0161tai ir i\u0161laidos taip pat. Be to, verslas tampa patrauklesnis tvarumo siekiantiems investuotojams \u2013 tai gali gerinti kapitalo s\u0105lygas. Teisiniu po\u017ei\u016briu \u2013 toks verslas geriau atitinka vis grie\u017et\u0117jan\u010dius ES aplinkosaugos reikalavimus\u201c, \u2013 sako Zimmermannas.<\/p>\n<p>Laikas nukreipti savo \u012fmon\u0119 link pelningesn\u0117s ir darnesn\u0117s veiklos. \u0160tai keli \u017eingsniai, kurie pad\u0117s s\u0117kmingai transformuotis:<\/p>\n<p>Penki \u017eingsniai \u017eiedin\u0117s ekonomikos link:<\/p>\n<ol>\n<li>Atliek\u0173, \u0161vaistymo ir neefektyvumo identifikavimas<br \/>\u00a0\u012evertinkite procesus versle: kur lieka nepanaudoti liku\u010diai, kokios med\u017eiagos ar produktai prarandami, kur gal\u0117t\u0173 vykti daugiau pakartotini\u0173 panaudojim\u0173?<\/li>\n<li>Nauj\u0173 \u017eiedini\u0173 verslo modeli\u0173 k\u016brimas<br \/>\u00a0\u2013 Projektuokite produktus su atsinaujinan\u010diomis\/ perdirbtomis med\u017eiagomis<br \/>\u2013 Papildykite ilgaam\u017ei\u0161kum\u0105, modulinius sprendimus<br \/>\u2013 Skatinkite produkto prat\u0119sim\u0105 (remontas, dalijimasis)<br \/>\u2013 \u012ediekite sistem\u0105, kad med\u017eiagos b\u016bt\u0173 galima perdirbti ar regeneruoti<\/li>\n<li>Partneryst\u0117s verslo ekosistemoje<br \/>\u00a0Bendradarbiaukite su tiek\u0117jais, klientais, vie\u0161uoju sektoriumi ar inovatori\u0173 tinklais, kad sukurtum\u0117te bendrus tvarumo sprendimus. Svarbu vengti \u201erebound\u201c efekto \u2013 kad taupesn\u0117s med\u017eiagos nerei\u0161kia daugiau vartojimo.<\/li>\n<li>Technologij\u0173 \u012ftvirtinimas, siekiant skaidrumo ir efektyvumo<br \/>\u00a0Duomen\u0173 platformos, blok\u0173 grandin\u0117s sprendimai gali pad\u0117ti sekti med\u017eiagas, optimizuoti energijos naudojim\u0105 ir suma\u017einti nuostolius.<\/li>\n<li>Vidaus strategin\u0117 keli\u0173 met\u0173 planavimo integracija<br \/>\u00a0Sukurkite vidin\u012f veiksm\u0173 plan\u0105 su ai\u0161kiais tikslais, rodikliais, atsakomyb\u0117mis ir laikotarpiais \u2013 kad pokytis b\u016bt\u0173 nuoseklus, ne vienkartinis.<\/li>\n<\/ol>\n<p>Kad \u0161i pertvarka \u012fvykt\u0173 kaip galima daugiau skirting\u0173 sri\u010di\u0173 \u012fmon\u0117se, \u012fmon\u0117ms reikalingas palaikymas ir finansavimas. Kaip viena i\u0161 regiono stambi\u0173 bank\u0173, Swedbank siekia b\u016bti partneriu \u0161iame transformacijos kelyje.<\/p>\n<p>\u201eMes suprantame, kad pereiti nuo linijin\u0117s prie \u017eiedin\u0117s ekonomikos kainuoja. Mes norime b\u016bti \u0161alia versl\u0173 ir finansuoti \u0161\u012f pokyt\u012f. Tarp m\u016bs\u0173 ir klient\u0173 egzistuoja tam tikra simbioz\u0117 \u2013 mes padedame u\u017etikrinti tvar\u0173 visuomen\u0117s vystym\u0105. Swedbank jau dalyvauja daugelyje tvarumo iniciatyv\u0173, bet visada siekiame daryti daugiau\u201c, \u2013 sako Zimmermannas.<\/p>\n<p>\u0160altinis: Swedbank<\/p>\n<p><a href=\"https:\/\/se.phronesis-academy.com\/?utm_source=Skandinavija.Today&amp;utm_medium=banner&amp;utm_campaign=1-900x250\" rel=\"nofollow noopener\" target=\"_blank\"><img class=\"lazy lazy-hidden\" decoding=\"async\" data-lazy-type=\"image\" src=\"https:\/\/www.europesays.com\/lt\/wp-content\/uploads\/2025\/10\/900X250-PX.jpg\"\/><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u017diedin\u0117 ekonomika \u2013 tai tradicinio modelio \u201cimk-gamink-i\u0161mesk\u201d atsisakymas. Kaip to siekti J\u016bs\u0173 versle?<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/lt\/wp-content\/uploads\/2025\/10\/skandinavija.todaylogo.jpg\"\/><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\tsfgdfg\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Share Tweet Share Share Email \u201eJei nesp\u0117site prisitaikyti prie poky\u010di\u0173, ateityje gali b\u016bti sunkiau vystyti versl\u0105\u201c, \u2013 sako&hellip;\n","protected":false},"author":2,"featured_media":24273,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[81,37,39,36,38,40,46],"class_list":{"0":"post-24272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verslas","8":"tag-business","9":"tag-lietuva","10":"tag-lietuviu","11":"tag-lithuania","12":"tag-lithuanian","13":"tag-lt","14":"tag-verslas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/115427994847328224","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/24272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=24272"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/24272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/24273"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=24272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=24272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=24272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}