Nutekinta vidini\u0173 el. lai\u0161k\u0173 gija skamba tarsi sant\u016brus pergal\u0117s turas. Kol kitos Xbox dalys prane\u0161\u0117 apie silpnesnius rezultatus, Blizzard Entertainment tyliai kilo \u012f finansini\u0173 rezultat\u0173 lentel\u0117s vir\u0161\u016bn\u0119.<\/p>\n
Vadovai, atkreip\u0119 d\u0117mes\u012f \u012f skai\u010dius, i\u0161siunt\u0117 \u017einutes, kurios pabr\u0117\u017e\u0117 netik\u0117t\u0105 atsigavim\u0105. Blizzard prezident\u0117 Johanna Farez darbuotojams prane\u0161\u0117, kad studija 2026 finansinius metus u\u017ebaig\u0117 kaip geriausius rezultatus pasiekusi Xbox studija, o pra\u0117j\u0119 metai pagal bendr\u0105sias pajamas tapo tre\u010diais geriausiais finansiniais metais Blizzard istorijoje.<\/p>\n
Du \u017eaidimai, pakeit\u0119 krypt\u012f<\/p>\n
Kaip tai nutiko? Du \u017eaidimai. Du dideli kurso pakeitimai. Overwatch, atsisakius pavadinime buvusio \u201e2\u201c ir \u012fgyvendinus reik\u0161mingus strukt\u016brinius poky\u010dius, sugr\u012f\u017eo su de\u0161im\u010dia nauj\u0173 heroj\u0173 ir nuolatiniu atnaujinim\u0173 srautu, kuris v\u0117l \u012f\u017eieb\u0117 \u017eaid\u0117j\u0173 susidom\u0117jim\u0105. Rezultatas: stipriausias Overwatch ketvirtis nuo 2022 met\u0173.<\/p>\n
<\/p>\n
Tuo pat metu Diablo 4 \u012fgavo nauj\u0105 pagreit\u012f su \u201eNeapykantos valdovo\u201c pl\u0117tiniu. Naujos klas\u0117s, \u0161vie\u017ei tyrin\u0117jami regionai ir turinys, i\u0161laik\u0119s \u017eaid\u0117j\u0173 \u012fsitraukim\u0105, pad\u0117jo dar labiau padidinti Blizzard pajamas. Bendras \u0161i\u0173 leidim\u0173 impulsas ilg\u0105 stagnacijos laikotarp\u012f pavert\u0117 pirmaisiais Blizzard i\u0161 eil\u0117s augimo metais nuo 2017-\u0173j\u0173, apiman\u010diais 2025 ir 2026 finansinius metus.<\/p>\n
Blizzard dabar yra pelningiausia Xbox studija, o bendrov\u0117 tai mato kaip tramplin\u0105 \u012f nauj\u0105 k\u016brybos ir bendruomen\u0117s etap\u0105.<\/p>\n
Farez \u0161\u012f pasiekim\u0105 pristat\u0117 kaip daugiau nei vien skai\u010dius. Savo \u017einut\u0117je ji teig\u0117, kad s\u0117km\u0117 tur\u0117t\u0173 i\u0161ry\u0161kinti jau vykstant\u012f darb\u0105 Blizzard viduje ir tapti starto aik\u0161tele \u012f nauj\u0105 energijos bei susidom\u0117jimo er\u0105, susiet\u0105 su studijos misija kurti d\u017eiaugsm\u0105 ir priklausymo jausm\u0105 \u017eaid\u0117jams visame pasaulyje.<\/p>\n
Laikas \u0161iam pasiekimui n\u0117ra paprastas. Microsoft toliau \u012fgyvendina didelio masto darbuotoj\u0173 ma\u017einim\u0105, pagal kur\u012f visoje bendrov\u0117je numatyta panaikinti apie 3 200 darbo viet\u0173. \u0160is sprendimas sulauk\u0117 k\u016br\u0117j\u0173 kritikos ir sustiprino nerim\u0105 visoje Xbox studij\u0173 ekosistemoje, net ir tuo metu, kai Blizzard demonstruoja augim\u0105.<\/p>\n
Steb\u0117tojams Blizzard atsigavimas primena, kad \u017eaidim\u0173 industrijoje gerai \u012fgyvendintas atnaujinimas ar pl\u0117tinys gali greitai pakeisti bendrov\u0117s pad\u0117t\u012f. Blizzard i\u0161\u0161\u016bkis dabar ai\u0161kus: paversti \u012fsib\u0117g\u0117jim\u0105 tvariu augimu, kartu laviruojant platesniame neapibr\u0117\u017etume Microsoft viduje.<\/p>\n","protected":false},"excerpt":{"rendered":"Nutekinta vidini\u0173 el. lai\u0161k\u0173 gija skamba tarsi sant\u016brus pergal\u0117s turas. Kol kitos Xbox dalys prane\u0161\u0117 apie silpnesnius rezultatus,…\n","protected":false},"author":2,"featured_media":251330,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[6863,36895,36899,81,36898,37,39,36,38,40,36897,46,36896,35725],"class_list":["post-251329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-microsoft","tag-blizzard","tag-blizzard-pajamos","tag-business","tag-diablo-4-pletinys","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-overwatch-atnaujinimai","tag-verslas","tag-xbox-studija","tag-zaidimu-industrija"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/251329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=251329"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/251329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/251330"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=251329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=251329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=251329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}