{"id":259747,"date":"2026-08-22T16:57:10","date_gmt":"2026-08-22T16:57:10","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/259747\/"},"modified":"2026-08-22T16:57:10","modified_gmt":"2026-08-22T16:57:10","slug":"europos-ismaniuju-telefonu-rinka-smunka-10-proc-pavasari","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/259747\/","title":{"rendered":"Europos i\u0161mani\u0173j\u0173 telefon\u0173 rinka smunka 10 proc. pavasar\u012f"},"content":{"rendered":"

\u0160\u012f pavasar\u012f u\u017esuk\u0119 \u012f logistikos aik\u0161tel\u0119 galite pasteb\u0117ti, kad \u012f sand\u0117lius keliauja ma\u017eiau pale\u010di\u0173 su telefonais. Tylesni krovos dokai. L\u0117tesnis atsarg\u0173 papildymas. Skai\u010diai patvirtina \u0161\u012f vaizd\u0105: \u201eCounterpoint Research\u201c vertinimu, Europos i\u0161mani\u0173j\u0173 telefon\u0173 siuntos nuo baland\u017eio iki bir\u017eelio siek\u0117 apie 35 mln. vienet\u0173, ma\u017edaug 10 proc. ma\u017eiau nei t\u0105 pat\u012f pra\u0117jusi\u0173 met\u0173 ketvirt\u012f ir tai silpniausias rezultatas nuo 2023 m.<\/p>\n

Prie\u017eastis n\u0117ra viena. Infliacija visame \u017eemyne suma\u017eino vartotoj\u0173 perkam\u0105j\u0105 gali\u0105. Geopolitin\u0117 \u012ftampa d\u0117l Irano padidino rizik\u0105 ir tiekimo ka\u0161tus. Komponent\u0173 kainos pama\u017eu kilo, tod\u0117l gamintojai buvo priversti i\u0161 naujo \u012fvertinti gamybos ir siunt\u0173 apimtis. Susid\u0117jus \u0161ioms j\u0117goms, paklausa krenta ten, kur vartotojai jautriausiai reaguoja \u012f kain\u0105.<\/p>\n

Kai did\u017eiausi preki\u0173 \u017eenklai amortizuoja sm\u016bg\u012f<\/p>\n

\u201eApple\u201c ir \u201eSamsung\u201c sudar\u0117 did\u017eiausi\u0105 siunt\u0173 dal\u012f, kiekvienai bendrovei teko apie 34 proc. rinkos. \u201eXiaomi\u201c u\u017e\u0117m\u0117 kit\u0105 pozicij\u0105 su ma\u017edaug 15 proc. dalimi. \u201eOppo\u201c, \u012fskaitant \u201eOnePlus\u201c ir \u201eRealme\u201c, bei \u201eHonor\u201c s\u0105ra\u0161\u0105 u\u017ebaig\u0117 ma\u017eesn\u0117mis dalimis, atitinkamai apie 4 proc. ir 3 proc. Tokia koncentracija daug pasako: auk\u0161\u010diausios ir beveik auk\u0161\u010diausios klas\u0117s i\u0161mani\u0173j\u0173 telefon\u0173 segmentai stabilizuoja dal\u012f rinkos, o biud\u017eetini\u0173 modeli\u0173 segmentas stringa.<\/p>\n

<\/p>\n

Regioniniai skirtumai taip pat svarb\u016bs. Vakar\u0173 Europa parod\u0117 atsparum\u0105, kur\u012f palaik\u0117 stipresni \u201eApple\u201c rezultatai ir nedidelis \u201eSamsung\u201c augimas. Ryt\u0173 Europa, prie\u0161ingai, spaudim\u0105 pajuto labiau, nes atv\u0117so pigi\u0173 telefon\u0173 paklausa, o atsargos buvo ma\u017einamos.<\/p>\n

\u201eCounterpoint\u201c analitikai \u012fsp\u0117ja, kad silpnesnis laikotarpis gali t\u0119stis. Daugelyje pardavimo kanal\u0173 atsargos ma\u017e\u0117ja, ir i\u0161 pirmo \u017evilgsnio tai skamba teigiamai, kol nepaai\u0161k\u0117ja, kad taip nutiko gamintojams suma\u017einus u\u017esakymus. Ma\u017eesnis sand\u0117li\u0173 papildymas da\u017enai signalizuoja apie tolesn\u012f siunt\u0173 smukim\u0105, jei paklausa dar neatsigavo.<\/p>\n

Kas laukia toliau? Tik\u0117tinas ma\u017eesni\u0173 pristatym\u0173, ry\u0161kesni\u0173 nuolaid\u0173 senesniems modeliams ir didesnio d\u0117mesio atsarg\u0173 valdymui derinys. Preki\u0173 \u017eenklai, turintys stiprias ekosistemas ir partnerystes su mobiliojo ry\u0161io operatoriais, sul\u0117t\u0117jim\u0105 atlaikys geriau nei tie, kurie konkuruoja vien kaina. O jei komponent\u0173 kainos toliau kils, dalies gamintoj\u0173 mar\u017eos bus smarkiai suspaustos.<\/p>\n

Europos i\u0161mani\u0173j\u0173 telefon\u0173 rinka persikalibruoja. Artimiausias vaizdas i\u0161lieka sant\u016brus, ta\u010diau inovacij\u0173 trauka ir preki\u0173 \u017eenkl\u0173 galia nulems, kurios bendrov\u0117s sustipr\u0117s, kai vartotojai v\u0117l prad\u0117s aktyviau leisti pinigus.<\/p>\n","protected":false},"excerpt":{"rendered":"\u0160\u012f pavasar\u012f u\u017esuk\u0119 \u012f logistikos aik\u0161tel\u0119 galite pasteb\u0117ti, kad \u012f sand\u0117lius keliauja ma\u017eiau pale\u010di\u0173 su telefonais. Tylesni krovos…\n","protected":false},"author":2,"featured_media":259748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[4065,1857,81,37849,37846,37847,37,39,36,38,40,1403,37848,46],"class_list":["post-259747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-xiaomi","tag-apple","tag-business","tag-counterpoint-research","tag-europos-ismaniuju-telefonu-rinka","tag-ismaniuju-telefonu-siuntos","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-samsung","tag-telefonu-pardavimai-europoje","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/117140222904816710","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/259747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=259747"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/259747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/259748"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=259747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=259747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=259747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}