\u201eApple\u201c ir \u201eSamsung\u201c dabar kiekviena valdo apie 34 % Europos i\u0161mani\u0173j\u0173 telefon\u0173 rinkos. \u0160is sakinys tur\u0117t\u0173 b\u016bti i\u0161girstas. Europoje siuntos antr\u0105j\u012f ketvirt\u012f suma\u017e\u0117jo apie 10 % iki ma\u017edaug 35 mln. vienet\u0173, tai silpniausias antrasis ketvirtis per trejus metus. \u201eApple\u201c dalis \u0161oktel\u0117jo devyniais procentiniais punktais, tiek, kad susilygint\u0173 su \u201eSamsung\u201c. \u201eXiaomi\u201c lieka tre\u010dia su ma\u017edaug 15 %, o joks kitas preki\u0173 \u017eenklas nevir\u0161ija 4 % dalies. I\u0161vada ai\u0161ki: Europos i\u0161mani\u0173j\u0173 telefon\u0173 rinka spar\u010diai konsoliduojasi, o mastas tampa svarbesnis nei bet kada.<\/p>\n
Kinijos rinka taip pat nebuvo apsaugota. Per pirm\u0105sias 30 met\u0173 savai\u010di\u0173 i\u0161mani\u0173j\u0173 telefon\u0173 pardavimai suma\u017e\u0117jo apie 8,6 %. Po 618 apsipirkimo festivalio nuosmukis v\u0117l tapo dvi\u017eenklis. Nuo liepos \u201eApple\u201c pardavim\u0173 tempas atv\u0117so, nes prekybinink\u0173 nuolaidos i\u0161bl\u0117so, o didel\u0117 dalis vasaros pirkim\u0173 jau buvo \u012fvykdyta anks\u010diau per akcijas. Trumpai tariant: kai akcijos baigiasi, \u012f priek\u012f patraukta paklausa palieka tu\u0161tum\u0105.<\/p>\n
Kas bus toliau? \u201eCounterpoint\u201c tikisi, kad ma\u017e\u0117jimo tendencija t\u0119sis, kol \u201eApple\u201c pristatys naujos kartos \u201eiPhone\u201c. Prid\u0117kite ribot\u0105 atminties pasi\u016bl\u0105 ir didesnes komponent\u0173 kainas, ir gausite prielaidas vangiam atsigavimui. Analitikai prognozuoja, kad \u0161ie pasi\u016blos ir kain\u0173 veiksniai gali i\u0161likti iki 2026 m. pabaigos, o reik\u0161mingas rinkos atsigavimas vargu ar \u012fvyks anks\u010diau nei 2028 m.<\/p>\n
Rinkodaros taktika, produkt\u0173 portfelis ir geb\u0117jimas sugerti s\u0105naud\u0173 spaudim\u0105 atskiria laim\u0117tojus nuo likusi\u0173 \u017eaid\u0117j\u0173. Platesnis rinkos sul\u0117t\u0117jimas yra realus ir paplit\u0119s, ta\u010diau mastas, lojalumas prek\u0117s \u017eenklui ir stipri premium i\u0161mani\u0173j\u0173 telefon\u0173 linija tampa galinga gynyba. Ma\u017eesniems preki\u0173 \u017eenklams klausimas grie\u017etas: dar labiau investuoti \u012f i\u0161skirtinum\u0105 ar rizikuoti b\u016bti sutrai\u0161kytiems konsoliduojamoje rinkoje?<\/p>\n","protected":false},"excerpt":{"rendered":"\u201eApple\u201c ir \u201eSamsung\u201c dabar kiekviena valdo apie 34 % Europos i\u0161mani\u0173j\u0173 telefon\u0173 rinkos. \u0160is sakinys tur\u0117t\u0173 b\u016bti i\u0161girstas.…\n","protected":false},"author":2,"featured_media":260880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[1857,81,37849,38043,37010,37847,37,39,36,38,40,38042,1403,46],"class_list":["post-260879","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-apple","tag-business","tag-counterpoint-research","tag-europos-telefonu-rinka","tag-ismaniuju-telefonu-rinka","tag-ismaniuju-telefonu-siuntos","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-premium-telefonai","tag-samsung","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/117150430392132503","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/260879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=260879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/260879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/260880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=260879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=260879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=260879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}