{"id":261111,"date":"2026-08-24T17:47:12","date_gmt":"2026-08-24T17:47:12","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/261111\/"},"modified":"2026-08-24T17:47:12","modified_gmt":"2026-08-24T17:47:12","slug":"kodel-samsung-2026-m-susigrazins-rinkos-lyderyste","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/261111\/","title":{"rendered":"Kod\u0117l \u201eSamsung\u201c 2026 m. susigr\u0105\u017eins rinkos lyderyst\u0119"},"content":{"rendered":"<p>\u012esivaizduokite sausakim\u0161\u0105 ma\u017emenin\u0117s prekybos sal\u0119: mirksi ekspozicij\u0173 ekranai, darbuotojai atsakin\u0117ja \u012f klausimus, pirk\u0117jai svarsto pasirinkimus. Visame \u0161iame triuk\u0161me vienas prek\u0117s \u017eenklas tyliai skamba kita gaida, atsparumu. B\u016btent tai, pasak rinkos steb\u0117toj\u0173, paai\u0161kina, kod\u0117l \u201eSamsung\u201c 2026 m. tur\u0117t\u0173 susigr\u0105\u017einti pasaulin\u0119 i\u0161mani\u0173j\u0173 telefon\u0173 tiekimo lyderyst\u0119.<\/p>\n<p>\u201eCounterpoint Research\u201c prognozuoja, kad \u0161iemet \u201eSamsung\u201c u\u017eims pirm\u0105j\u0105 viet\u0105 pagal tiekim\u0173 apimtis, nors rinka i\u0161lieka sud\u0117tinga.<\/p>\n<p>Kaip \u201eSamsung\u201c atlaik\u0117 atminties lust\u0173 spaudim\u0105<\/p>\n<p>Pasauliniams i\u0161mani\u0173j\u0173 telefon\u0173 tiekimams tenka vis didesnis spaudimas. \u201eCounterpoint\u201c prognozuoja apie 14,3 proc. kritim\u0105 2026 m., kur\u012f daugiausia lemia u\u017esit\u0119s\u0119s atminties lust\u0173 tr\u016bkumas, suma\u017ein\u0119s pasi\u016bl\u0105 ir padidin\u0119s komponent\u0173 kainas. Dauguma gamintoj\u0173 jau\u010dia \u0161\u012f spaudim\u0105. Pana\u0161u, kad \u201eSamsung\u201c turi daugiau manevro laisv\u0117s.<\/p>\n<p>Prie\u017eastis n\u0117ra paslaptis. Tai logistika ir produkt\u0173 portfelio strukt\u016bra. \u201eSamsung\u201c daugel\u012f komponent\u0173 gamina savo viduje. Tai ma\u017eina priklausomyb\u0119 nuo i\u0161orini\u0173 tiek\u0117j\u0173 ir palengvina pirkim\u0173 i\u0161\u0161\u016bkius, kai lust\u0173 ima tr\u016bkti. Prid\u0117kite plat\u0173 produkt\u0173 asortiment\u0105 nuo flagman\u0173 lygio sulankstom\u0173 telefon\u0173 iki biud\u017eetini\u0173 modeli\u0173 ir brand\u0173 platinimo tinkl\u0105 su tvirtais ry\u0161iais su operatoriais bei ma\u017emenininkais, ir gausite bendrov\u0119, kuri gali greitai persiorientuoti, kai ribojami gamybos i\u0161tekliai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"aspect-ratio:1200\/675;\" src=\"https:\/\/cdn.digin.lt\/files\/post\/content\/2026\/08\/1-galaxy-z-flip-8-pink-1200x675.avif\" width=\"1200\" height=\"675\"\/><\/p>\n<p>\u201eCounterpoint\u201c tikisi, kad 2026 m. \u201eSamsung\u201c u\u017efiksuos nedidel\u012f, ma\u017edaug 0,8 proc. metin\u012f apim\u010di\u0173 augim\u0105. Popieriuje tai nedaug, bet reik\u0161minga, kai visa rinka traukiasi. Tai skirtumas tarp ma\u017e\u0117jimo kartu su visais ir i\u0161siskyrimo atsparumu.<\/p>\n<p>Wang Yangas, \u201eCounterpoint Research\u201c vyriausiasis analitikas, \u201eSamsung\u201c sugr\u012f\u017eim\u0105 sieja su vidiniais komponent\u0173 gamybos paj\u0117gumais, pla\u010diu produkt\u0173 deriniu ir stipriais ry\u0161iais su operatoriais bei ma\u017emenine prekyba. \u0160ie prana\u0161umai pad\u0117jo \u201eSamsung\u201c i\u0161laikyti lyderyst\u0119 keliuose regionuose; tyrim\u0173 bendrov\u0117 pa\u017eymi, kad 2026 m. antr\u0105j\u012f ketvirt\u012f \u0161is prek\u0117s \u017eenklas pirmavo pagal tiekimus Europoje ir Lotyn\u0173 Amerikoje.<\/p>\n<p>K\u0105 tai rei\u0161kia vartotojams ir konkurentams? Pirk\u0117jams tai \u017eada stabilesn\u012f prieinamum\u0105 skirtinguose kain\u0173 segmentuose ir greitesn\u012f populiari\u0173 modeli\u0173 atsarg\u0173 papildym\u0105. Konkurentams tai signalizuoja apie sud\u0117tingesn\u0119 aplink\u0105: kai tiekimas stringa, vertikali integracija ir platinimo paj\u0117gumas tampa svarbesni nei bet kada.<\/p>\n<p>Galutin\u0119 istorij\u0105 skai\u010diai papasakos v\u0117liau \u0161iais metais. Kol kas \u201eSamsung\u201c strategija atrodo ne kaip s\u0117km\u0117s blyksnis, o kaip apgalvotas planavimas, duodantis rezultat\u0173 sunkiu i\u0161mani\u0173j\u0173 telefon\u0173 rinkos momentu.<\/p>\n","protected":false},"excerpt":{"rendered":"\u012esivaizduokite sausakim\u0161\u0105 ma\u017emenin\u0117s prekybos sal\u0119: mirksi ekspozicij\u0173 ekranai, darbuotojai atsakin\u0117ja \u012f klausimus, pirk\u0117jai svarsto pasirinkimus. Visame \u0161iame triuk\u0161me&hellip;\n","protected":false},"author":2,"featured_media":261112,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[38065,38064,81,37849,19249,38063,37,39,36,38,40,1403,35210,46],"class_list":["post-261111","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-2026-prognoze","tag-atminties-lustu-trukumas","tag-business","tag-counterpoint-research","tag-ismanieji-telefonai","tag-ismaniuju-telefonu-tiekimai","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-samsung","tag-telefonu-rinka","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/117151743830092540","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/261111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=261111"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/261111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/261112"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=261111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=261111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=261111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}