{"id":262377,"date":"2026-08-26T12:18:35","date_gmt":"2026-08-26T12:18:35","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/262377\/"},"modified":"2026-08-26T12:18:35","modified_gmt":"2026-08-26T12:18:35","slug":"pietryciu-azijos-telefonu-rinka-keicia-krypti-2026-m","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/262377\/","title":{"rendered":"Pietry\u010di\u0173 Azijos telefon\u0173 rinka kei\u010dia krypt\u012f 2026 m."},"content":{"rendered":"<p>\u012esivaizduokite sausakim\u0161\u0105 D\u017eakartos turg\u0173, kuriame pirk\u0117jai prie vidutin\u0117s klas\u0117s telefon\u0173 prekystali\u0173 u\u017esib\u016bna ilgiau nei bet kada anks\u010diau. Pietry\u010di\u0173 Azijoje vyksta subtilus pokytis; vartotojai atsargiau leid\u017eia pinigus, o i\u0161mani\u0173j\u0173 telefon\u0173 rinkos \u017eem\u0117lapis brai\u017eomas i\u0161 naujo.<\/p>\n<p>\u201eCounterpoint Research\u201c skelbia, kad regiono i\u0161mani\u0173j\u0173 telefon\u0173 siuntos antr\u0105j\u012f ketvirt\u012f, palyginti su tuo pa\u010diu laikotarpiu prie\u0161 metus, suma\u017e\u0117jo 15 proc. Akivaizd\u017eiausia prie\u017eastis yra kylan\u010dios \u012frengini\u0173 kainos. Prek\u0117s \u017eenklai, kurie r\u0117m\u0117si vert\u0117s u\u017e pinigus modeliais, \u0117m\u0117 prarasti pozicijas, o tie, kurie sutelk\u0117 d\u0117mes\u012f \u012f stipresnius vidutin\u0117s ir auk\u0161\u010diausios klas\u0117s pasi\u016blymus, sugeb\u0117jo i\u0161silaikyti ar net padidinti savo dal\u012f.<\/p>\n<p>\u012e pirm\u0105 viet\u0105 i\u0161siver\u017e\u0117 \u201eSamsung\u201c, turinti 24 proc. rinkos dal\u012f ir vienintel\u0117 u\u017efiksavusi metin\u012f siunt\u0173 augim\u0105, kuris siek\u0117 6 proc. Toliau rikiuojasi \u201eXiaomi\u201c su 18 proc., \u201eOppo\u201c su 17 proc., \u201eTranssion\u201c, kuriai priklauso \u201eTecno\u201c ir \u201eInfinix\u201c, su 15 proc., ir \u201eApple\u201c su 9 proc.<\/p>\n<p>Po pavir\u0161iumi matyti nedideli, bet i\u0161kalbingi poslinkiai. \u201eSamsung\u201c pakilo nuo 19 proc. rinkos dalies prie\u0161 metus. \u201eXiaomi\u201c i\u0161liko stabili. \u201eOppo\u201c atsitrauk\u0117 nuo 22 proc. \u201eTranssion\u201c ir \u201eApple\u201c atitinkamai \u016bgtel\u0117jo nuo 14 proc. ir 8 proc. Tai skai\u010diai, ta\u010diau jie rodo gilesn\u012f vartotoj\u0173 prioritet\u0173 persirikiavim\u0105.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"aspect-ratio:1200\/675;\" src=\"https:\/\/cdn.digin.lt\/files\/post\/content\/2026\/08\/gsmarena001-418.avif\" width=\"1200\" height=\"675\"\/>Kai kain\u0173 segmentai perra\u0161o paklaus\u0105<\/p>\n<p>Kurie segmentai nukent\u0117jo labiausiai? Biud\u017eetinis galas smuko itin stipriai. Telefon\u0173, kainuojan\u010di\u0173 ma\u017eiau nei ma\u017edaug 138 \u20ac, siuntos per metus krito 38 proc. 230-459 \u20ac kain\u0173 pakopa taip pat suma\u017e\u0117jo, jos nuosmukis siek\u0117 11 proc. Vis d\u0117lto auk\u0161tesn\u0117je kain\u0173 lentynoje i\u0161ry\u0161k\u0117jo netik\u0117ta prie\u0161inga tendencija. 460-643 \u20ac segmentas \u0161oktel\u0117jo 74 proc., o \u012frengini\u0173, kainuojan\u010di\u0173 daugiau nei apie 644 \u20ac, siuntos paaugo 18 proc.<\/p>\n<p>Kod\u0117l kryptys taip i\u0161siskyr\u0117? Kai kuriais atvejais pirk\u0117jai renkasi brangesnius telefonus, perka re\u010diau, bet ie\u0161ko \u012frengini\u0173, kurie \u017eada ilgesn\u012f tarnavimo laik\u0105 ir geresnes funkcijas. Tuo pa\u010diu pradinio lygio rinka traukiasi, nes nebrangius modelius gaminti tampa vis brangiau. Rezultatas yra suskilusi rinka: bendras vienet\u0173 skai\u010dius ma\u017e\u0117ja, ta\u010diau auk\u0161tesni\u0173 kain\u0173 segmentuose i\u0161mani\u0173j\u0173 telefon\u0173 pardavimai \u012fgauna daugiau pagrei\u010dio.<\/p>\n<p>\u201eCounterpoint\u201c tikisi, kad spaudimas t\u0119sis ir antr\u0105j\u012f pusmet\u012f. Kain\u0173 lankstumas bus ribotas. Vartotojai i\u0161liks atsarg\u016bs. Paprastai tariant, tik\u0117tinas tolesnis siunt\u0173 ma\u017e\u0117jimas, nebent gamintojai ras nauj\u0173 b\u016bd\u0173 v\u0117l sudominti kainai jautrius pirk\u0117jus arba \u012ftikinamai pagr\u012fsti brangesni\u0173 \u012frengini\u0173 vert\u0119.<\/p>\n<p>\u012e k\u0105 toliau tur\u0117t\u0173 atkreipti d\u0117mes\u012f rinkos steb\u0117tojai? \u012e produkt\u0173 asortimento poky\u010dius. \u012e i\u0161manesnes akcijas, kurios nesuma\u017eina mar\u017e\u0173. Ir \u012f regionines strategijas, pripa\u017e\u012fstan\u010dias, kad Pietry\u010di\u0173 Azija n\u0117ra viena vientisa rinka, o kain\u0173 jautrumo, operatori\u0173 \u012ftakos ir vietini\u0173 prek\u0117s \u017eenkl\u0173 lojalumo mozaika.<\/p>\n<p>Tai pereinamasis momentas. Gamintojams tai kvietimas i\u0161 naujo \u012fvertinti, kur verta statyti savo kortas. Vartotojams tai pasirinkimo susiaur\u0117jimas link ma\u017eesnio, bet paj\u0117gesnio \u012frengini\u0173 skai\u010diaus. Rinkai tai pauz\u0117, kuri iki met\u0173 pabaigos gali prana\u0161auti gerokai kitok\u012f konkurencin\u012f vaizd\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"\u012esivaizduokite sausakim\u0161\u0105 D\u017eakartos turg\u0173, kuriame pirk\u0117jai prie vidutin\u0117s klas\u0117s telefon\u0173 prekystali\u0173 u\u017esib\u016bna ilgiau nei bet kada anks\u010diau. Pietry\u010di\u0173&hellip;\n","protected":false},"author":2,"featured_media":262378,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[17],"tags":[8316,4065,81,37849,37847,37,39,36,38,40,38198,38042,1403,18026,46],"class_list":["post-262377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-verslas","tag-oppo","tag-xiaomi","tag-business","tag-counterpoint-research","tag-ismaniuju-telefonu-siuntos","tag-lietuva","tag-lietuviu","tag-lithuania","tag-lithuanian","tag-lt","tag-pietryciu-azijos-ismaniuju-telefonu-rinka","tag-premium-telefonai","tag-samsung","tag-telefonu-kainos","tag-verslas"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/117161774872487634","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/262377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=262377"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/262377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/262378"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=262377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=262377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=262377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}