{"id":43770,"date":"2025-11-20T00:24:14","date_gmt":"2025-11-20T00:24:14","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/43770\/"},"modified":"2025-11-20T00:24:14","modified_gmt":"2025-11-20T00:24:14","slug":"es-siulo-atideti-dideles-rizikos-di-taisykles-ir-panaikinti-slapuku-reklamjuostes-verslas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/43770\/","title":{"rendered":"ES si\u016blo atid\u0117ti didel\u0117s rizikos DI taisykles ir panaikinti slapuk\u0173 reklamjuostes | Verslas"},"content":{"rendered":"<p>Svarbios ES technologij\u0173 taisykl\u0117s susid\u016br\u0117 su JAV prezidento Donaldo Trumpo (Donaldo Trampo) vadovaujamos administracijos stipriu pasiprie\u0161inimu, ta\u010diau taip pat ir \u012fmoni\u0173 bei vyriausybi\u0173 skundais, kad jos gali trukdyti ekonomikos augimui.<\/p>\n<p>Briuselis neigia pasidav\u0119s i\u0161or\u0117s spaudimui, ta\u010diau pa\u017ead\u0117jo palengvinti 27 valstybi\u0173 bloko \u012fmoni\u0173 veikl\u0105 ir tre\u010diadien\u012f pristat\u0117 pasi\u016blymus, kuriais siekiama su\u0161velninti tiek DI, tiek duomen\u0173 privatumo taisykles.<\/p>\n<p>Be kit\u0173 dalyk\u0173, si\u016bloma suteikti \u012fmon\u0117ms daugiau laisv\u0117s naudotis duomen\u0173 rinkiniais, kaip kad asmens duomenimis, mokant DI modelius, kai tai daroma \u201eteis\u0117t\u0173 interes\u0173 labui\u201c, ir suteikti \u012fmon\u0117ms papildomo laiko \u2013 iki 16 m\u0117nesi\u0173 \u2013 taikyti \u201edidel\u0117s rizikos\u201c taisykles d\u0117l DI.<\/p>\n<p>Be to, pagal plan\u0105, kuriam pritart\u0173 daugelis europie\u010di\u0173, Briuselis nori suma\u017einti i\u0161\u0161okan\u010di\u0173j\u0173 lang\u0173, kuriose naudojami slapukai, kad b\u016bt\u0173 rodomos suasmenintos reklamos, skai\u010di\u0173. Teigiama, kad tai galima padaryti nepa\u017eeid\u017eiant privatumo.<\/p>\n<p>\u201eTurime talent\u0173, infrastrukt\u016br\u0105, didel\u0119 vidaus bendr\u0105j\u0105 rink\u0105. Ta\u010diau m\u016bs\u0173 \u012fmones, ypa\u010d startuolius ir smulk\u0173j\u012f versl\u0105, da\u017enai stabdo daugyb\u0117 grie\u017et\u0173 taisykli\u0173\u201c, \u2013 parei\u0161kime sak\u0117 technologij\u0173 eurokomisar\u0117 Henna Virkkunen (Hena Virkunen).<\/p>\n<p>Pasid\u017eiaug\u0119 vadinamuoju \u201eBriuselio efektu\u201c, kai ES teis\u0117s aktai buvo laikomi darantys \u012ftak\u0105 jurisdikcijoms visame pasaulyje, Europos \u012fstatym\u0173 leid\u0117jai ir teisi\u0173 gyn\u0117jai vis labiau baiminasi, kad ES atsisako savo, kaip did\u017ei\u0173j\u0173 technologij\u0173 \u012fmoni\u0173 prie\u017ei\u016bros institucijos, vaidmens.<\/p>\n<p>Tre\u010diadien\u012f \u012fvairi\u0173 grupi\u0173, \u012fskaitant \u201ePeople vs Big Tech\u201c, aktyvistai va\u017ein\u0117jo po Briusel\u012f su dideliais plakatais, ragindami Europos Komisijos (EK) pirminink\u0119 Ursul\u0105 von der Leyen (Urzul\u0105 fon der Lajen) pasiprie\u0161inti D. Trumpui ir technologij\u0173 sektoriui bei ginti bloko skaitmenines taisykles.<\/p>\n<p>U\u017etikrinti pusiausvyr\u0105 <\/p>\n<p>Komisija teigia, kad \u0161ie planai pad\u0117s Europos \u012fmon\u0117ms pasivyti JAV ir Kinijos konkurentus ir suma\u017einti priklausomyb\u0119 nuo u\u017esienio technologij\u0173 gigant\u0173.<\/p>\n<p>Daugeliui ES valstybi\u0173 nerim\u0105 kelia tai, kad d\u0117mesys reguliavimui vyksta inovacij\u0173 s\u0105skaita, nors Briuselis tvirtina es\u0105s \u012fsipareigoj\u0119s ginti Europos pilie\u010di\u0173 teises.<\/p>\n<p>Ta\u010diau ekspertai teigia, kad ES atsilieka nuo didesni\u0173 ekonomik\u0173 d\u0117l keli\u0173 prie\u017eas\u010di\u0173, \u012fskaitant susiskaid\u017eiusi\u0105 rink\u0105 ir ribotas galimybes gauti finansavim\u0105, reikaling\u0105 pl\u0117trai.<\/p>\n<p>ES skub\u0117jo priimti plataus masto DI \u012fstatym\u0105, kuris \u012fsigaliojo pra\u0117jusiais metais, ta\u010diau de\u0161imtys did\u017eiausi\u0173 Europos \u012fmoni\u0173, \u012fskaitant \u201eAirbus\u201c, \u201eLufthansa\u201c ir \u201eMercedes-Benz\u201c, paragino sustabdyti tas jo dalis, kurios, j\u0173 teigimu, gali stabdyti inovacijas.<\/p>\n<p>Briuselis i\u0161 dalies sutiko su jomis, sutikdamas atid\u0117ti nuostat\u0173 d\u0117l \u201edidel\u0117s rizikos\u201c DI taikym\u0105, pavyzd\u017eiui, modeli\u0173, kurie gal\u0117t\u0173 kelti pavoj\u0173 saugumui, sveikatai ar pilie\u010di\u0173 pagrindin\u0117ms teis\u0117ms.<\/p>\n<p>ES pareig\u016bnas teig\u0117, kad si\u016blomu pakeitimu d\u0117l slapuk\u0173 reklamjuos\u010di\u0173 blokas nori spr\u0119sti vadinam\u0105j\u0105 nuovargio problem\u0105, susijusi\u0105 su i\u0161\u0161okan\u010diais langais, kuriuose pra\u0161oma vartotoj\u0173 sutikimo steb\u0117ti j\u0173 veikl\u0105 tinklalapiuose, ir \u201esuma\u017einti toki\u0173 lang\u0173 pasirodymo skai\u010di\u0173\u201c.<\/p>\n<p>Komisija nori, kad vartotojai gal\u0117t\u0173 duoti sutikim\u0105 vienu spustel\u0117jimu ir i\u0161saugoti slapuk\u0173 nuostatas nar\u0161ykli\u0173 ir operacini\u0173 sistem\u0173 nustatymuose.<\/p>\n<p>Briuselis tvirtino, kad Europos vartotoj\u0173 duomen\u0173 privatumas bus apsaugotas.<\/p>\n<p>\u201eLabai svarbu, kad Europos S\u0105junga imt\u0173si veiksm\u0173 siekdama supaprastinimo ir konkurencingumo, kartu i\u0161laikydama auk\u0161t\u0105 pagrindini\u0173 asmen\u0173 teisi\u0173 apsaugos lyg\u012f \u2013 ir b\u016btent toki\u0105 pusiausvyr\u0105 u\u017etikrina \u0161is paketas&#8221;, \u2013 sak\u0117 ES teisingumo komisaras Michaelas McGrathas (Maiklas Magratas).<\/p>\n","protected":false},"excerpt":{"rendered":"Svarbios ES technologij\u0173 taisykl\u0117s susid\u016br\u0117 su JAV prezidento Donaldo Trumpo (Donaldo Trampo) vadovaujamos administracijos stipriu pasiprie\u0161inimu, ta\u010diau taip&hellip;\n","protected":false},"author":2,"featured_media":43771,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[25,30,31,34,35,24,32,33,37,39,36,38,40,23,22,44,28,29,26,27,74,75,76],"class_list":{"0":"post-43770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pasaulis","8":"tag-antrastes","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-lietuva","17":"tag-lietuviu","18":"tag-lithuania","19":"tag-lithuanian","20":"tag-lt","21":"tag-naujienos","22":"tag-news","23":"tag-pasaulis","24":"tag-populiariausios-naujienos","25":"tag-populiariausiosnaujienos","26":"tag-top-stories","27":"tag-topstories","28":"tag-world","29":"tag-world-news","30":"tag-worldnews"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/115579182303541644","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/43770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=43770"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/43770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/43771"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=43770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=43770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=43770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}