{"id":44589,"date":"2025-11-21T05:12:11","date_gmt":"2025-11-21T05:12:11","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/44589\/"},"modified":"2025-11-21T05:12:11","modified_gmt":"2025-11-21T05:12:11","slug":"ispanijos-teismas-ipareigojo-meta-ismoketi-kompensacija-ziniasklaidai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/44589\/","title":{"rendered":"Ispanijos teismas \u012fpareigojo \u201eMeta\u201c i\u0161mok\u0117ti kompensacij\u0105 \u017einiasklaidai"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.tv3.lt\/rubrika\/naujienos\/uzsienis\/europa\" target=\"_blank\" class=\"phrase\" rel=\"nofollow noopener\">Europos<\/a> S\u0105jungos taisykl\u0117s \u012fpareigoja \u012fmones gauti vartotoj\u0173 sutikim\u0105 kurti suasmenint\u0105 reklam\u0105 naudojantis j\u0173 duomenimis.\u00a0<\/p>\n<p>Ispanijos pagrindin\u0117 \u017einiasklaidos asociacija AMI 2023 m. pateik\u0117 ie\u0161kin\u012f prie\u0161 \u201eMeta\u201c, kaltindama \u0161i\u0105 bendrov\u0119 suk\u016brus \u201enes\u0105\u017eining\u0105 konkurencij\u0105\u201c es\u0105 \u201esistemingais\u201c \u012fstatym\u0173 pa\u017eeidimais nuo 2018 m. gegu\u017e\u0117s iki 2023 m. liepos. \u0160i\u0105 byl\u0105 nagrin\u0117j\u0119s Madrido komercinis teismas pri\u0117m\u0117 AMI palank\u0173 sprendim\u0105 ir pa\u017eym\u0117jo, kad \u201eMeta\u201c \u012fgijo \u201ereik\u0161ming\u0105 konkurencin\u012f prana\u0161um\u0105\u201c skaitmenin\u0117s reklamos pardavim\u0173 srityje, nes ji pa\u017eeid\u0117 duomen\u0173 apsaugos taisykles.<\/p>\n<p>AMI siek\u0117, kad kompensacijos suma sudaryt\u0173 551 mln. eur\u0173.<\/p>\n<p>\u201e\u0160i byla paveikia ne tik AMI \u017einiasklaidos priemones \u2013 ji turi \u012ftakos \u017einiasklaidai visame pasaulyje\u201c, \u2013 pirm\u0105j\u0105 teismo proceso dien\u0105 \u017eurnalistams sak\u0117 AMI generalin\u0117 direktor\u0117 Irene Lanzaco. Ji tikino, kad \u201eant kortos pastatytas \u017einiasklaidos i\u0161likimas\u201c, o jam gr\u0117sm\u0119 kelia \u201egrobuoni\u0161kas tokios platformos, kaip \u201eMeta\u201c, elgesys\u201c.<\/p>\n<p>\u201eMeta\u201c pareig\u016bnai teismo proceso metu tikino, kad kuriant suasmenint\u0105 reklam\u0105 vartotoj\u0173 duomenys yra ma\u017eiau svarb\u016bs, nei algoritmai. \u012emon\u0117s advokatas Javieras de Carvajalas ragino teism\u0105 atmesti reikalavimus i\u0161mok\u0117ti kompensacij\u0105, teigdamas, kad jie yra \u201enepagr\u012fsti \u012frodymais\u201c.<\/p>\n<p>Kompensacij\u0105 ketinama i\u0161mok\u0117ti 87 \u017einiasklaidos priemon\u0117ms. Tarp \u017einiasklaidos grupi\u0173, kurioms atstovauja AMI, yra \u201ePrisa\u201c, kuri valdo Ispanijos perkamiausi\u0105 dienra\u0161t\u012f \u201eEl Pais\u201c; \u201eVocento\u201c, kuri leid\u017eia konservatyv\u0173j\u012f dienra\u0161t\u012f ABC; ir \u201eUnidad Editorial\u201c, kurios leidini\u0173 s\u0105ra\u0161e, be kita ko, yra dienra\u0161tis \u201eEl Mundo\u201c.<\/p>\n<p>Ispanijos radijo ir televizijos stotys inicijavo atskir\u0105 ie\u0161kin\u012f prie\u0161 \u201eMeta\u201c d\u0117l tos pa\u010dios prie\u017easties, siekdamos, kad b\u016bt\u0173 atlyginta 160 mln. eur\u0173 \u017eala.<\/p>\n<p>Ministras pirmininkas Pedro Sanchezas tre\u010diadien\u012f parei\u0161k\u0117, kad <a href=\"https:\/\/www.tv3.lt\/gaires\/ispanija\" target=\"_blank\" rel=\"nofollow noopener\">Ispanija<\/a> atliks tyrim\u0105 \u201eMeta\u201c at\u017evilgiu d\u0117l tariamai pa\u017eeisto milijon\u0173 vartotoj\u0173 privatumo.<\/p>\n<p><a href=\"https:\/\/www.indeliai.lt\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" alt=\"indeliai.lt\" src=\"https:\/\/www.europesays.com\/lt\/wp-content\/uploads\/2025\/10\/1761815358_669_Indeliainew.jpg\" style=\"width: 100%; max-height: 250px; max-width: 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Europos S\u0105jungos taisykl\u0117s \u012fpareigoja \u012fmones gauti vartotoj\u0173 sutikim\u0105 kurti suasmenint\u0105 reklam\u0105 naudojantis j\u0173 duomenimis.\u00a0 Ispanijos pagrindin\u0117 \u017einiasklaidos asociacija&hellip;\n","protected":false},"author":2,"featured_media":44590,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[11520,25,30,31,57,43,34,35,55,48,24,54,51,49,50,32,33,37,39,36,38,40,45,23,22,44,28,29,53,42,56,47,26,27,41,46,58,74,75,76,52],"class_list":{"0":"post-44589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pasaulis","8":"tag-2025-11-20-172555","9":"tag-antrastes","10":"tag-breaking-news","11":"tag-breakingnews","12":"tag-daiktai","13":"tag-dienos-kronika","14":"tag-featured-news","15":"tag-featurednews","16":"tag-gatves-tekstai","17":"tag-gyvenimas","18":"tag-headlines","19":"tag-interneto-pievos","20":"tag-keliones","21":"tag-kultura","22":"tag-laisvalaikis","23":"tag-latest-news","24":"tag-latestnews","25":"tag-lietuva","26":"tag-lietuviu","27":"tag-lithuania","28":"tag-lithuanian","29":"tag-lt","30":"tag-mokslas-ir-it","31":"tag-naujienos","32":"tag-news","33":"tag-pasaulis","34":"tag-populiariausios-naujienos","35":"tag-populiariausiosnaujienos","36":"tag-projektai","37":"tag-rinktiniai-tekstai","38":"tag-simtmecio-portalas","39":"tag-sportas","40":"tag-top-stories","41":"tag-topstories","42":"tag-tv3-lt","43":"tag-verslas","44":"tag-video","45":"tag-world","46":"tag-world-news","47":"tag-worldnews","48":"tag-zaidimai"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/44589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=44589"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/44589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/44590"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=44589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=44589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=44589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}