{"id":51901,"date":"2025-12-01T13:47:22","date_gmt":"2025-12-01T13:47:22","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/51901\/"},"modified":"2025-12-01T13:47:22","modified_gmt":"2025-12-01T13:47:22","slug":"apple-turned-a-failing-singles-day-sale-into-success","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/51901\/","title":{"rendered":"Apple turned a failing Singles Day sale into success"},"content":{"rendered":"

\u201eApple\u201c \u0161i\u0173 met\u0173 Kinijos viengungiu dienos prekybos \u0161vent\u0117je startavo susid\u016brusi su vangiais pardavimais ir rizika, kad tradici\u0161kai stiprus rudens i\u0161pardavimas \u0161\u012fkart nuvils, ta\u010diau situacija greitai pasikeit\u0117, kai pirk\u0117jai masi\u0161kai susidom\u0117jo \u201eiPhone 17\u201c serija ir ji tapo svarbiausiu viso m\u0117nes\u012f trukusio reklaminio laikotarpio iki lapkri\u010dio vienuoliktosios varikliu.<\/p>\n

Naujausi\u0173 \u201eiPhone\u201c modeli\u0173 pardavimai sudar\u0117 apie dvide\u0161imt \u0161e\u0161is procentus vis\u0173 per akcij\u0105 parduot\u0173 i\u0161mani\u0173j\u0173 telefon\u0173, tod\u0117l \u201eApple\u201c ne tik i\u0161laik\u0117 savo pozicijas auk\u0161\u010diausiame segmente, bet ir past\u016bm\u0117jo bendr\u0105 festivalio rezultat\u0105 \u012f augim\u0105, nepaisant pradini\u0173 prognozi\u0173 apie galim\u0105 nuosmuk\u012f ir sul\u0117t\u0117jus\u012f vartojim\u0105.<\/p>\n

Analitik\u0173 vertinimu, jei i\u0161 skai\u010diavim\u0173 b\u016bt\u0173 i\u0161imti \u201eiPhone 17\u201c serijos vienetai, viengungiu dienos telefon\u0173 rinka b\u016bt\u0173 kritusi ma\u017edaug penkiais procentais, tad \u201eApple\u201c \u012ftaka \u0161iemet buvo kertin\u0117 ir parod\u0117, kaip vienas s\u0117kmingas produktas gali pakeisti visos kampanijos ton\u0105, nuotaikas bei vie\u0161\u0105 pasakojim\u0105 apie \u0161vent\u0117s s\u0117km\u0119.<\/p>\n

\"\"\/<\/p>\n

Bendra rinka ir vartotoju nuotaikos<\/p>\n

Visose pagrindin\u0117se interneto platformose Viengungiu dienos apyvarta pakilo nuo ma\u017edaug 176 mlrd. \u20ac iki 208 mlrd. \u20ac, o tai rodo, kad prekybininkai sugeb\u0117jo pritraukti pirk\u0117j\u0173 sraut\u0105, ta\u010diau \u0161is augimas sl\u0117p\u0117 pastebim\u0105 vartotoj\u0173 atsargum\u0105 ir ma\u017eesn\u012f impulsini\u0173 pirkim\u0173 mast\u0105.<\/p>\n

\u0160vent\u0117s organizatoriai ir pardav\u0117jai susid\u016br\u0117 su tuo, kad pirk\u0117j\u0173 d\u0117mes\u012f \u0161iemet silpnino nekilnojamojo turto kriz\u0117 ir augantys r\u016bpes\u010diai d\u0117l pajam\u0173 saugumo, tod\u0117l dalis \u017emoni\u0173 ie\u0161kojo nuolaid\u0173 tik b\u016btiniausioms prek\u0117ms, dair\u0117si ilgiau, lygino kainas arba atid\u0117jo brangesni\u0173 technologij\u0173 \u012fsigijim\u0105 v\u0117lesniam laikui.<\/p>\n

D\u0117l tokios nuotaikos visos \u0161vent\u0117s s\u0117km\u0117 tapo labai priklausoma nuo keli\u0173 patraukli\u0173 naujovi\u0173, o i\u0161augusi bendra apyvarta grei\u010diau atspind\u0117jo agresyvesnes akcijas ir ilgesn\u012f pardavimo laikotarp\u012f nei tikr\u0105 vartotoj\u0173 pasitik\u0117jimo \u0161uol\u012f, kuris anks\u010diau b\u016bdavo laikomas \u0161ios dienos pagrindu.<\/p>\n

Konkurentu pasiskirstymas ir pamokos<\/p>\n

\"\"\/<\/p>\n

I\u0161mani\u0173j\u0173 telefon\u0173 segmente \u201eApple\u201c lyderyst\u0119 lyd\u0117jo aktyvi konkurent\u0173 kova, nes antr\u0105 pagal dyd\u012f pardavim\u0173 dal\u012f, apie septyniolika procent\u0173, u\u017e\u0117m\u0117 \u201eXiaomi\u201c, kuriai pad\u0117jo tai, kad \u201eXiaomi 17\u201c serija buvo pristatyta anks\u010diau ir sp\u0117jo tapti pirk\u0117j\u0173 pasirinkimu dar prie\u0161 did\u017eiausi\u0105 nuolaid\u0173 pik\u0105 bei suteik\u0117 prek\u0117s \u017eenklui matomumo vis\u0105 akcijos m\u0117nes\u012f.<\/p>\n

\u201eHuawei\u201c tuo pat metu smuktel\u0117jo nuo pernyk\u0161\u010di\u0173 septyniolikos iki trylikos procent\u0173, kadangi \u0161i\u0105 savait\u0119 atskleista \u201eMate 80\u201c serija \u012f rink\u0105 at\u0117jo per v\u0117lai ir nepateko \u012f festivaliui skirt\u0105 reklamin\u012f lang\u0105, kuriame paprastai susitelkia did\u017eiausias pirk\u0117j\u0173 aktyvumas.<\/p>\n

\u0160ie skai\u010diai rodo, kad Viengungiu dienos rezultatus lemia ne vien prek\u0117s \u017eenklo \u017einomumas ar lojal\u016bs gerb\u0117jai, bet ir tikslus nauj\u0173 modeli\u0173 paleidimo laikas bei pasirengimas akcijoms, tod\u0117l \u201eApple\u201c pavyzdys kartu su \u201eXiaomi\u201c s\u0117kme ir \u201eHuawei\u201c praradimais tampa ai\u0161kia pamoka gamintojams, planuojantiems kit\u0173 met\u0173 kampanijas ir siekiantiems i\u0161naudoti \u0161vent\u0117s potencial\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201eApple\u201c \u0161i\u0173 met\u0173 Kinijos viengungiu dienos prekybos \u0161vent\u0117je startavo susid\u016brusi su vangiais pardavimais ir rizika, kad tradici\u0161kai stiprus…\n","protected":false},"author":2,"featured_media":51902,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1857,81,12819,37,39,36,38,40,12822,12820,12823,12821,46],"class_list":{"0":"post-51901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verslas","8":"tag-apple","9":"tag-business","10":"tag-failing","11":"tag-lietuva","12":"tag-lietuviu","13":"tag-lithuania","14":"tag-lithuanian","15":"tag-lt","16":"tag-sale","17":"tag-singles","18":"tag-success","19":"tag-turned","20":"tag-verslas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/115644625609285403","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/51901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=51901"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/51901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/51902"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=51901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=51901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=51901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}