{"id":53578,"date":"2025-12-03T13:22:14","date_gmt":"2025-12-03T13:22:14","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/53578\/"},"modified":"2025-12-03T13:22:14","modified_gmt":"2025-12-03T13:22:14","slug":"ismaniuju-telefonu-rinka-tures-nauja-lyderi-apple-turetu-aplenkti-arsiausius-savo-konkurentus","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/53578\/","title":{"rendered":"I\u0161mani\u0173j\u0173 telefon\u0173 rinka tur\u0117s nauj\u0105 lyder\u012f? \u201eApple\u201c tur\u0117t\u0173 aplenkti ar\u0161iausius savo konkurentus"},"content":{"rendered":"

\u201eApple\u201c po ilgos pertraukos art\u0117ja prie istorinio momento, nes 2025 metais gali tapti did\u017eiausia i\u0161mani\u0173j\u0173 telefon\u0173 siunt\u0117ja pasaulyje. Tai b\u016bt\u0173 pirmas kartas per 14 met\u0173, kai ji aplenkt\u0173 dabartin\u012f lyder\u012f \u201eSamsung\u201c. Rinka tokius poky\u010dius paprastai vertina kaip \u017eenkl\u0105, kad vartotoj\u0173 prioritetai kei\u010diasi.<\/p>\n

Prognoz\u0117s rodo, kad \u201eApple\u201c per 2025 metus gali i\u0161si\u0173sti daugiau nei 243 mln. \u201eiPhone\u201c telefon\u0173. Toks rezultatas suteikt\u0173 \u012fmonei apie 19,4 proc. pasaulin\u0117s rinkos dal\u012f. Tuo pat metu \u201eSamsung\u201c numatoma i\u0161si\u0173sti apie 235 mln. vienet\u0173 ir tur\u0117ti 18,7 proc. dal\u012f.<\/p>\n

\u0160is atotr\u016bkis dar n\u0117ra mil\u017eini\u0161kas, ta\u010diau jis simboli\u0161kai svarbus, nes nurodo krypt\u012f artimiausiems metams. Atsi\u017evelgiant \u012f dabartines tendencijas, \u201eApple\u201c gali ne tik trumpam i\u0161siver\u017eti \u012f priek\u012f, bet ir sustiprinti pozicijas ilgesniam laikotarpiui. Tod\u0117l 2025 metai tampa l\u016b\u017eio ta\u0161ku abiem gamintojams.<\/p>\n

\"\"\/<\/p>\n

Siuntimu prognozes ir rinkos dalis<\/p>\n

Tyr\u0117j\u0173 skai\u010diavimu, \u201eApple\u201c augim\u0105 labiausiai palaiko i\u0161pl\u0117sta paklausa pagrindin\u0117se rinkose ir stabilus \u201epremium\u201c segmento svoris. Kai vartotojai renkasi brangesnius modelius, vieno gamintojo dalis gali kilti net ir esant l\u0117tesniam bendram rinkos augimui. Tai leid\u017eia \u201eApple\u201c per\u017eengti anks\u010diau buvusi\u0105 rib\u0105.<\/p>\n

\u201eSamsung\u201c i\u0161lieka itin stipri vidutin\u0117je ir biud\u017eetin\u0117je klas\u0117je, ta\u010diau \u0161iame segmente konkurencija a\u0161tri, o kain\u0173 spaudimas didelis. D\u0117l to siuntim\u0173 apimtis gali augti l\u0117\u010diau, net jei prek\u0117s \u017eenklas parduoda pla\u010di\u0105 modeli\u0173 \u012fvairov\u0119. Tokia dinamika ir sudaro prielaidas \u201eApple\u201c susigr\u0105\u017einti lyderyst\u0119.<\/p>\n

\u201eiPhone 17\u201c serijos efektas<\/p>\n

Svarbiausiu \u201eApple\u201c varikliu tapo \u201eiPhone 17\u201c serija, kurios siuntimai tre\u010di\u0105j\u012f ketvirt\u012f augo apie 9 proc., lyginant su pernyk\u0161te \u201eiPhone 16\u201c karta. Tai rodo, kad atnaujinimai buvo pakankamai patraukl\u016bs tiek naujiems, tiek lojaliems pirk\u0117jams. S\u0117kmingas startas i\u0161 karto atsispind\u0117jo bendruose skai\u010diuose.<\/p>\n

Jungtin\u0117se Valstijose per pirmas keturias savaites po pristatymo \u201eiPhone 17\u201c paklausa buvo apie 12 proc. didesn\u0117 nei prie\u0161 metus, o Kinijoje tuo pa\u010diu laikotarpiu augimas siek\u0117 apie 18 proc. Tokie skirtumai yra ry\u0161k\u016bs, nes abi rinkos sudaro didel\u0119 pasaulin\u0117s paklausos dal\u012f. Kai jos juda \u012f vir\u0161\u0173, bendra lyderyst\u0117 tampa reali.<\/p>\n

Atnaujinimu ciklas ir ateities perspektyva<\/p>\n

\"\"\/<\/p>\n

\u201eApple\u201c \u0161iuo metu pasinaudoja palankia aplinkybe, kad daugelis \u017emoni\u0173 telefonus \u012fsigijo per \u201eCOVID 19\u201c laikotarp\u012f ir dabar art\u0117ja prie nat\u016bralaus atnaujinimo ciklo. Vartotojai, kurie lauk\u0117 kelis metus, da\u017eniau renkasi naujausi\u0105 model\u012f ir didesn\u0117s talpos versijas. Tai pakelia siuntimus ne tik trumpuoju, bet ir vidutiniu laikotarpiu.<\/p>\n

Prognozuojama, kad skirtumas tarp \u201eApple\u201c ir \u201eSamsung\u201c artimiausiais metais dar did\u0117s, o \u201eCupertino\u201c \u012fmon\u0117 gali i\u0161laikyti pirm\u0105 viet\u0105 iki 2029 met\u0173. Jei \u0161i tendencija pasitvirtins, lyderyst\u0117 nebebus vienkartinis \u0161uolis, o taps nauja rinkos norma. Tokiu atveju abi bendrov\u0117s bus priverstos dar aktyviau var\u017eytis inovacijomis ir kainodara.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201eApple\u201c po ilgos pertraukos art\u0117ja prie istorinio momento, nes 2025 metais gali tapti did\u017eiausia i\u0161mani\u0173j\u0173 telefon\u0173 siunt\u0117ja pasaulyje.…\n","protected":false},"author":2,"featured_media":53579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[13075,1857,13076,81,9998,12902,37,39,36,38,40,13077,924,1516,288,6704,4125,2076,46],"class_list":{"0":"post-53578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verslas","8":"tag-aplenkti","9":"tag-apple","10":"tag-arsiausius","11":"tag-business","12":"tag-ismaniuju","13":"tag-konkurentus","14":"tag-lietuva","15":"tag-lietuviu","16":"tag-lithuania","17":"tag-lithuanian","18":"tag-lt","19":"tag-lyderi","20":"tag-nauja","21":"tag-rinka","22":"tag-savo","23":"tag-telefonu","24":"tag-tures","25":"tag-turetu","26":"tag-verslas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/115655851666975019","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/53578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=53578"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/53578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/53579"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=53578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=53578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=53578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}