{"id":78073,"date":"2026-01-07T05:19:07","date_gmt":"2026-01-07T05:19:07","guid":{"rendered":"https:\/\/www.europesays.com\/lt\/78073\/"},"modified":"2026-01-07T05:19:07","modified_gmt":"2026-01-07T05:19:07","slug":"vilniuje-pastatytas-didziausias-lauko-reklamos-ekranas-baltijos-salyse","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lt\/78073\/","title":{"rendered":"Vilniuje pastatytas did\u017eiausias lauko reklamos ekranas Baltijos \u0161alyse"},"content":{"rendered":"Vilniuje prad\u0117jo veikti i\u0161skirtinis lauko reklamos skydas, kuris preki\u0173 \u017eenklams u\u017etikrins ypatingai ger\u0105 matomum\u0105 bei galimyb\u0119 pasiekti pla\u010di\u0105 auditorij\u0105. \u201eJCDecaux Lietuva\u201c toliau ple\u010dia \u201eDigiPlay\u201c ekran\u0173 tinkl\u0105 ir pristato skaitmenin\u012f tripus\u012f skyd\u0105 vienoje srautingiausi\u0173 sostin\u0117s viet\u0173. Savanori\u0173 prospekto \u017eiede \u012fkurdintas skydas, kurio kiekviena i\u0161 pusi\u0173 yra 15 \u00d7 4 m dyd\u017eio ir puikiai matomas i\u0161 skirting\u0173 rakurs\u0173, o visas jo plotas sudaro 180 kv. m. \u0160is naujasis skydas gal\u0117s vidutini\u0161kai u\u017etikrinti net 250\u00a0t\u016bkst. reali\u0173 vienos reklamin\u0117s kampanijos pamatym\u0173.<\/p>\n
\u201eVilniuje pristatomas lenktos formos tripusis skydas yra pirmasis tokio dyd\u017eio Baltijos \u0161alyse. Tai moderni platforma ir ypatinga naujiena preki\u0173 \u017eenklams, kuriems svarbu b\u016bti matomiems ten, kur vyksta kasdienis gyvenimas ir kur susitelkia did\u017eiausi \u017emoni\u0173 bei transporto srautai. Skydo lokacija ir i\u0161skirtinis formatas pad\u0117s verslams pasiekti jiems reikaling\u0105 auditorij\u0105, o skaitmeninis formatas suteiks daugiau lankstumo lengvai keisti reklamas ir rodyti k\u016brybi\u0161kus sprendimus bei kontekstualiai reaguoti \u012f aplinkos veiksnius. Svarbiausia, kad d\u0117l m\u016bs\u0173 turim\u0173 auditorijos matavimo sistem\u0173 galime pasakyti, kiek reklama tur\u0117s reali\u0173 pamatym\u0173, o ne abstrak\u010di\u0173 kontakt\u0173, kurie tiesiog jud\u0117jo pro statin\u012f\u201c, \u2013 sako \u201eJCDecaux Lietuva\u201c vadov\u0117 \u017daneta Fomova.<\/p>\n
Naujausi LED technologijos ekranai turi specialius daviklius, kurie reaguoja \u012f aplinkos ap\u0161vietim\u0105 ir pagal tai automati\u0161kai reguliuoja ekrano ry\u0161kum\u0105, kad, pavyzd\u017eiui, tamsiuoju paros metu neakint\u0173 eismo dalyvi\u0173. \u0160ie ekranai naudoja energij\u0105 i\u0161 atsinaujinan\u010di\u0173 \u0161altini\u0173, o ap\u0161vietimo optimizavimo technologija leid\u017eia sunaudoti iki 30 proc. ma\u017eiau energijos.<\/p>\n
Pastarasis skydas \u012fsilies \u012f plat\u0173 \u201eJCDecaux Lietuva\u201c skaitmenin\u0117s reklamos tinkl\u0105. Reklama transliuojama did\u017eiajame tripusiame Savanori\u0173 skyde ir ma\u017eajame skaitmenin\u0117s lauko reklamos \u201eDigiPlay\u201c tinkle, kur\u012f sudaro 67 ekranai, pasieks beveik 992 t\u016bkst. reali\u0173 pamatym\u0173, kurie sudaro beveik 61 proc. Vilniaus auditorijos.<\/p>\n
Kaip tai apskai\u010diuojama? Baltijos \u0161alyse startav\u0119s \u201eOutdoor Impact 2.0\u201c planavimo \u012frankis leid\u017eia tiksliai i\u0161matuoti lauko reklamos kampanijos efektyvum\u0105 ir reklamos pamatym\u0173 skai\u010di\u0173. \u201eJCDecaux Lietuva\u201c, galvodama apie statini\u0173 vietas, jas tiksliai \u012fvertina \u2013 ar j\u0173 \u012fsiliejimas taps kasdienini\u0173 \u017emoni\u0173 kelioni\u0173 dalimi ir ar palyd\u0117s juos ten, kur priimami sprendimai.<\/p>\n
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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Vilniuje prad\u0117jo veikti i\u0161skirtinis lauko reklamos skydas, kuris preki\u0173 \u017eenklams u\u017etikrins ypatingai ger\u0105 matomum\u0105 bei galimyb\u0119 pasiekti pla\u010di\u0105…\n","protected":false},"author":2,"featured_media":78074,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[81,11153,37,39,36,38,40,8278,65,46,17007],"class_list":{"0":"post-78073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verslas","8":"tag-business","9":"tag-gelezinio-vilko-gatve","10":"tag-lietuva","11":"tag-lietuviu","12":"tag-lithuania","13":"tag-lithuanian","14":"tag-lt","15":"tag-naujamiestis","16":"tag-naujiena","17":"tag-verslas","18":"tag-vilkpede"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/115852133198168070","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/78073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=78073"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/78073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/78074"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=78073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=78073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=78073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}