Bendrov\u0117 savo prane\u0161ime nurod\u0117, kad nuo vasario 2 d. bus nutraukta veikla parduotuv\u0117se \u0160anchajuje, Guangd\u017eou ir Tiandzine. Per ateinan\u010dius dvejus metus ji planuoja atidaryti apie tuzin\u0105 ma\u017eesni\u0173 parduotuvi\u0173 Pekine ir \u0160end\u017eene.<\/p>\n
U\u017edariusi parduotuves, \u201eIkea\u201c vis dar valdys 34 fizines parduotuves, dvi pagrindines elektronin\u0117s prekybos platformas ir kitus skaitmeninius kanalus Kinijoje, kurie pasieks daugiau kaip 1 mlrd. kin\u0173 vartotoj\u0173, teig\u0117 bendrov\u0117. <\/p>\n
Naujausia restrukt\u016brizacija siekiama nukreipti i\u0161teklius \u012f vartotojams artimesnius kanalus.<\/p>\n
Toks \u017eingsnis \u017eengiamas atsi\u017evelgiant \u012f pastaraisiais metais susilpn\u0117jusi\u0105 \u201eIkea\u201c bald\u0173 paklaus\u0105, nes d\u0117l nekilnojamojo turto kriz\u0117s Kinijoje suma\u017e\u0117jo nauj\u0173 nam\u0173 pirkimas, o pigesni internetiniai prek\u0117s \u017eenklai at\u0117m\u0117 dal\u012f \u201eIkea\u201c rinkos \u0161alyje.<\/p>\n
Per\u0117jimas prie ma\u017eesnio formato parduotuvi\u0173 atitinka bald\u0173 mil\u017ein\u0117s pasaulin\u0119 strategij\u0105 \u2013 priartinti parduotuves prie klient\u0173 ir pagreitinti preki\u0173 pristatym\u0105.<\/p>\n
\u201eIkea\u201c taip pat bendradarbiauja su Kinijos elektronin\u0117s prekybos mil\u017eine \u201eJD.com Inc.\u201c, siekdama u\u017etikrinti greit\u0105 savo produkt\u0173 pristatym\u0105 septyniuose Kinijos miestuose.<\/p>\n
Kinijos rinkos ind\u0117lis \u012f \u201eIkea\u201c bendrus pardavimus pastaraisiais metais \u0161iek tiek suma\u017e\u0117jo, ta\u010diau Kinija vis dar i\u0161lieka tarp de\u0161imties svarbiausi\u0173 \u201eIkea\u201c rink\u0173. Bendrov\u0117 pastaraisiais metais neskelb\u0117 finansini\u0173 rodikli\u0173 Kinijoje.<\/p>\n
\u201eIkea<\/a>\u201c paskutiniu metu ple\u010dia naujo formato prekybos viet\u0173 \u2013 ma\u017e\u0173j\u0173 parduotuvi\u0173 \u2013 tinkl\u0105. \u0160\u012f pavasar\u012f tokia parduotuv\u0117 duris atvers Lietuvoje, Klaip\u0117dos<\/a> mieste. Ji \u012fsikurs dabartin\u0117se \u201eIkea\u201c preki\u0173 u\u017esakymo ir atsi\u0117mimo vietos patalpose.<\/p>\n","protected":false},"excerpt":{"rendered":"Bendrov\u0117 savo prane\u0161ime nurod\u0117, kad nuo vasario 2 d. bus nutraukta veikla parduotuv\u0117se \u0160anchajuje, Guangd\u017eou ir Tiandzine. Per…\n","protected":false},"author":2,"featured_media":80895,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[81,2825,479,37,39,36,38,40,46],"class_list":{"0":"post-80894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-verslas","8":"tag-business","9":"tag-ikea","10":"tag-kinija","11":"tag-lietuva","12":"tag-lietuviu","13":"tag-lithuania","14":"tag-lithuanian","15":"tag-lt","16":"tag-verslas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lt\/115871699719886197","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/80894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/comments?post=80894"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/posts\/80894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media\/80895"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/media?parent=80894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/categories?post=80894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lt\/wp-json\/wp\/v2\/tags?post=80894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}