Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) nosl\u0113gusi jaunu l\u012bgumu<\/p>\n
Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) ir nosl\u0113gusi jaunu tr\u012bs gadu sadarb\u012bbas l\u012bgumu ar starptautisko gastronomijas ce\u013cvedi “Michelin Guide”, nodro\u0161inot Latvijas dal\u012bbu \u0161aj\u0101 presti\u017eaj\u0101 programm\u0101 l\u012bdz pat 2028. gadam. K\u0101 inform\u0113 port\u0101ls NRA, \u0161is l\u0113mums ir strat\u0113\u0123isks solis, lai stiprin\u0101tu Latvijas starptautisko atpaz\u012bstam\u012bbu un konkur\u0113tsp\u0113ju gastronomijas t\u016brisma jom\u0101. Dal\u012bba “Michelin” ce\u013cved\u012b ik gadu Latvijai izmaks\u0101s 380 000 eiro. \u0160is l\u012bgums paredz sadarb\u012bbas p\u0113ctec\u012bbu, \u013caujot turpin\u0101t darbu pie Latvijas gastronomijas pied\u0101v\u0101juma starptautisk\u0101s atpaz\u012bstam\u012bbas veicin\u0101\u0161anas un motiv\u0113jot restor\u0101nus uztur\u0113t augstus kvalit\u0101tes standartus.<\/p>\n
Ieguld\u012bjumi ekonomik\u0101 un t\u016brism\u0101<\/p>\n
Sadarb\u012bbas m\u0113r\u0137is ir ne tikai att\u012bst\u012bt gastronomisko t\u016brismu k\u0101 augstas pievienot\u0101s v\u0113rt\u012bbas nozari, bet ar\u012b motiv\u0113t nozares uz\u0146\u0113m\u0113jus invest\u0113t kvalit\u0101t\u0113, servis\u0101 un inov\u0101cij\u0101s. K\u0101 nor\u0101da LIAA p\u0101rst\u0101ve Vita Balode-Andr\u016bsa, viesi, kas ce\u013co baud\u012bt augstv\u0113rt\u012bgu virtuvi, m\u0113dz uztur\u0113ties ilg\u0101k un t\u0113r\u0113t vair\u0101k, kas ir b\u016btisks ieguvums Latvijas ekonomikai. “Michelin” eksperti un inspektori, apmekl\u0113jot valsti, izmanto viet\u0113j\u0101s viesn\u012bcas un pakalpojumus, t\u0101d\u0113j\u0101di tie\u0161\u0101 veid\u0101 veicinot valsts tautsaimniec\u012bbu. Latvijas Restor\u0101nu biedr\u012bbas vad\u012bt\u0101js J\u0101nis Jenzis uzsver, ka dal\u012bba “Michelin Guide” ir viena no lab\u0101kaj\u0101m valsts invest\u012bcij\u0101m t\u016brism\u0101, jo ieguld\u012btie l\u012bdzek\u013ci liel\u0101 m\u0113r\u0101 atgrie\u017eas ekonomik\u0101.<\/p>\n
Starptautisk\u0101 atpaz\u012bstam\u012bba un Baltijas sadarb\u012bba<\/p>\n
Jaunais l\u012bgums ar “Michelin Guide” nodro\u0161ina Latvijas publicit\u0101ti un m\u0101rketinga aktivit\u0101tes ce\u013cve\u017ea komunik\u0101cijas kan\u0101los. Tiek pl\u0101nots ar\u012b turpin\u0101t sarunas par kop\u012bgu Baltijas valstu iek\u013cau\u0161anos “Michelin” ce\u013cved\u012b, lai efekt\u012bv\u0101k uzrun\u0101tu \u0101rvalstu viesus k\u0101 vienotu Baltijas tirgu. \u0160obr\u012bd “Michelin Guide Latvia” izlas\u0113 ir iek\u013cauti 34 restor\u0101ni, no kuriem 27 atrodas R\u012bg\u0101 un septi\u0146i \u0101rpus galvaspils\u0113tas. Tostarp restor\u0101nam “Pav\u0101ru m\u0101ja” ir pie\u0161\u0137irta za\u013c\u0101 zvaigzne par ilgtsp\u0113j\u012bgu saimnieko\u0161anu. Tiek prognoz\u0113ts, ka dal\u012bba \u0161aj\u0101 presti\u017eaj\u0101 ce\u013cved\u012b motiv\u0113s restor\u0101nus uztur\u0113t nemain\u012bgi augstus kvalit\u0101tes standartus un konkur\u0113tsp\u0113ju Baltijas un Zieme\u013ceiropas re\u0123ion\u0101.<\/p>\n
Iepriek\u0161\u0113j\u0101 pieredze un n\u0101kotnes perspekt\u012bvas<\/p>\n
Latvijas dal\u012bba “Michelin Guide” kop\u0161 2023. gada ir apliecin\u0101jusi nozares att\u012bst\u012bbu un t\u0101s pieaugo\u0161o atpaz\u012bstam\u012bbu pasaul\u0113. “Michelin” atzin\u012bba ir ne tikai presti\u017ea z\u012bme restor\u0101niem, bet ar\u012b b\u016btisks instruments gastronomisk\u0101 t\u016brisma veicin\u0101\u0161anai. P\u0113d\u0113jo tr\u012bs gadu laik\u0101 nodok\u013cu maks\u0101jumi no “Michelin Guide” iek\u013cautajiem restor\u0101niem ir p\u0101rsniegu\u0161i l\u012bguma izmaksas, radot vair\u0101k nek\u0101 1,3 miljonus eiro ie\u0146\u0113mumu valsts bud\u017eet\u0101, kas apliecina \u0161\u012bs sadarb\u012bbas finansi\u0101lo lietder\u012bbu. \u0160is l\u012bgums l\u012bdz 2028. gadam \u013caus Latvijas restor\u0101niem un \u0113din\u0101\u0161anas uz\u0146\u0113mumiem sasniegt jaunus tirgus un veicin\u0101s b\u016btisku uzlabojumu kvalit\u0101tes standartos.<\/p>\n
Latvijas gastronomijas ainava un “Michelin” ietekme<\/p>\n
Kop\u0161 Latvijas iek\u013cau\u0161anas “Michelin Guide” 2023. gad\u0101, valsts gastronomisk\u0101 aina ir piedz\u012bvojusi iev\u0113rojamu izaugsmi. Pirmais restor\u0101ns, kas sa\u0146\u0113ma presti\u017eo zvaigzni, bija “Max Cekot Kitchen” R\u012bg\u0101, pal\u012bdzot nostiprin\u0101t Latviju k\u0101 noz\u012bm\u012bgu gastronomijas t\u016brisma galam\u0113r\u0137i. Ar\u012b “Michelin” ce\u013cve\u017ea jaun\u0101kie dati par 2025. un 2026. gadu nor\u0101da uz Latvijas restor\u0101nu pieaugo\u0161o kvalit\u0101ti un starptautisko atzin\u012bbu, iek\u013caujot arvien vair\u0101k restor\u0101nu gan galvaspils\u0113t\u0101, gan re\u0123ionos. L\u012bguma pagarin\u0101\u0161ana ir svar\u012bga, jo “Michelin Guide” atzin\u012bba ir sign\u0101ls citiem tirgus dal\u012bbniekiem, ka Latvija darbojas atbilsto\u0161i glob\u0101lajiem standartiem.<\/p>\n","protected":false},"excerpt":{"rendered":"Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) nosl\u0113gusi jaunu l\u012bgumu Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) ir nosl\u0113gusi jaunu…\n","protected":false},"author":2,"featured_media":101485,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,28,29,32,33,24720,22,30,31,35,39,38,36,37,34,1957,40,7093,20,26,27,24,25,4479,21],"class_list":{"0":"post-101484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latvija","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-gastronomija","14":"tag-headlines","15":"tag-latest-news","16":"tag-latestnews","17":"tag-latvia","18":"tag-latvian","19":"tag-latviesu","20":"tag-latviesu-valoda","21":"tag-latviesuvaloda","22":"tag-latvija","23":"tag-liaa","24":"tag-lv","25":"tag-michelin-guide","26":"tag-news","27":"tag-popularakas-zinas","28":"tag-popularakaszinas","29":"tag-top-stories","30":"tag-topstories","31":"tag-turisms","32":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115879237573426370","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/101484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=101484"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/101484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/101485"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=101484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=101484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=101484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}