Aktieris nostiprina savas ties\u012bbas uz le\u0123end\u0101ro izteicienu<\/p>\n
Amerik\u0101\u0146u aktieris Metj\u016b Makonahijs ir veicis proakt\u012bvus pas\u0101kumus, lai pasarg\u0101tu savu slaveno fr\u0101zi “Alright, alright, alright” no neat\u013cautas izmanto\u0161anas, \u012bpa\u0161i attiec\u012bb\u0101 uz m\u0101ksl\u012bg\u0101 intelekta (MI) rad\u012bto saturu. Aktieris ir veiksm\u012bgi re\u0123istr\u0113jis \u0161o un v\u0113l septi\u0146as citas ar vi\u0146u saist\u012btas audio un video fr\u0101zes k\u0101 pre\u010du z\u012bmes. \u0160is solis ir paredz\u0113ts, lai nov\u0113rstu iesp\u0113jamu t\u0101du materi\u0101lu \u013caunpr\u0101t\u012bgu izmanto\u0161anu, kas var\u0113tu tikt rad\u012bts ar MI tehnolo\u0123iju pal\u012bdz\u012bbu, piem\u0113ram, balss vai att\u0113la kop\u0113\u0161ana bez at\u013caujas.<\/p>\n
Fr\u0101zes izcelsme un juridisk\u0101 aizsardz\u012bba<\/p>\n
Fr\u0101ze “Alright, alright, alright” pirmoreiz ieguva pla\u0161u atpaz\u012bstam\u012bbu, pateicoties Metj\u016b Makonahija lomai Deivida Vudersona t\u0113l\u0101 1993. gada ikoniskaj\u0101 Ri\u010darda Linkleitera film\u0101 “Dazed and Confused” (Reibum\u0101 un nezi\u0146\u0101). Pats aktieris ir skaidrojis, ka \u0161ie v\u0101rdi radu\u0161ies spont\u0101ni film\u0113\u0161anas laik\u0101, atspogu\u013cojot vi\u0146a varo\u0146a attieksmi pret \u010detr\u0101m liet\u0101m: vi\u0146a auto, marihu\u0101nu, rokenrolu un sieviet\u0113m. Lai gan fr\u0101ze ir k\u013cuvusi par Makonahija neat\u0146emamu sast\u0101vda\u013cu, t\u0101 joproj\u0101m ir bijusi pak\u013cauta neautoriz\u0113tai lieto\u0161anai.<\/p>\n
Pre\u010du z\u012bmes re\u0123istr\u0101cijas process tika uzs\u0101kts 2023. gada decembr\u012b, un ASV Patentu un pre\u010du z\u012bmju birojs (USPTO) to apstiprin\u0101ja pag\u0101ju\u0161\u0101 gada decembr\u012b. \u0160is juridiskais solis sniedz Makonahijam tiesisku pamatu v\u0113rsties ties\u0101 par iesp\u0113jamu vi\u0146a intelektu\u0101l\u0101 \u012bpa\u0161uma p\u0101rk\u0101pumu, tostarp gad\u012bjumos, kad tiek izmantots MI, lai rad\u012btu vi\u0146a balsij vai att\u0113lam l\u012bdz\u012bgu saturu bez at\u013caujas. Aktieris nodarbojas ar \u0161o jaut\u0101jumu, lai nov\u0113rstu savas identit\u0101tes un izteicienu komerci\u0101lu izmanto\u0161anu bez piekri\u0161anas.<\/p>\n
M\u0101ksl\u012bg\u0101 intelekta un digit\u0101l\u0101s identit\u0101tes izaicin\u0101jumi<\/p>\n
\u0160\u012b Makonahija r\u012bc\u012bba izce\u013c pieaugo\u0161\u0101s ba\u017eas par m\u0101ksl\u012bg\u0101 intelekta sp\u0113j\u0101m rad\u012bt saturu, kas ir identisks vai \u013coti l\u012bdz\u012bgs re\u0101liem cilv\u0113kiem, tostarp slaven\u012bb\u0101m. MI tehnolo\u0123ijas, piem\u0113ram, balss klon\u0113\u0161ana un dzi\u013cfakt\u012bgie (deepfake) video, k\u013c\u016bst arvien progres\u012bv\u0101kas, radot riskus attiec\u012bb\u0101 uz personas datu aizsardz\u012bbu un autorties\u012bb\u0101m. \u0160\u0101das tehnolo\u0123ijas var tikt izmantotas, lai rad\u012btu dezinform\u0101ciju, kr\u0101pniecisku saturu vai vienk\u0101r\u0161i izmantotu slaven\u012bbu atpaz\u012bstam\u012bbu bez atl\u012bdz\u012bbas.<\/p>\n
MI sp\u0113jas rad\u012bt re\u0101listiskas balsis un tekstus jau tiek pla\u0161i izmantotas da\u017e\u0101d\u0101s nozar\u0113s, s\u0101kot no satura rad\u012b\u0161anas l\u012bdz klientu apkalpo\u0161anai. Lai gan MI pied\u0101v\u0101 daudzas priek\u0161roc\u012bbas un efektivit\u0101tes, t\u0101 att\u012bst\u012bba rada ar\u012b jaunus izaicin\u0101jumus juridisk\u0101 un \u0113tisk\u0101 zi\u0146\u0101. Aktieru un citu personu ties\u012bbas uz savu balsi un t\u0113lu k\u013c\u016bst arvien svar\u012bg\u0101kas, un pre\u010du z\u012bmju re\u0123istr\u0101cija ir viens no veidiem, k\u0101 nodro\u0161in\u0101t \u0161o ties\u012bbu aizsardz\u012bbu digit\u0101laj\u0101 laikmet\u0101.<\/p>\n
N\u0101kotnes perspekt\u012bvas un juridisks precedents<\/p>\n
Metj\u016b Makonahija l\u0113mums re\u0123istr\u0113t pre\u010du z\u012bmes sav\u0101m ikoniskaj\u0101m fr\u0101z\u0113m var\u0113tu kalpot k\u0101 precedents citiem aktieriem un rado\u0161o profesiju p\u0101rst\u0101vjiem, kuri v\u0113las aizsarg\u0101t savu digit\u0101lo identit\u0101ti. T\u0101 k\u0101 MI tehnolo\u0123ijas turpina att\u012bst\u012bties, pieaugs nepiecie\u0161am\u012bba p\u0113c stingr\u0101kiem juridiskiem meh\u0101nismiem, kas regul\u0113tu MI rad\u012bta satura izmanto\u0161anu un aizsarg\u0101tu individu\u0101l\u0101s ties\u012bbas. \u0160is gad\u012bjums uzsver, cik svar\u012bgi ir piel\u0101goties jaunajiem tehnolo\u0123iskajiem izaicin\u0101jumiem un nodro\u0161in\u0101t, ka rado\u0161ais darbs un person\u012bg\u0101 identit\u0101te tiek pien\u0101c\u012bgi respekt\u0113ta un aizsarg\u0101ta.<\/p>\n","protected":false},"excerpt":{"rendered":"Aktieris nostiprina savas ties\u012bbas uz le\u0123end\u0101ro izteicienu Amerik\u0101\u0146u aktieris Metj\u016b Makonahijs ir veicis proakt\u012bvus pas\u0101kumus, lai pasarg\u0101tu savu…\n","protected":false},"author":2,"featured_media":105950,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[25342,25344,89,90,35,39,38,36,37,34,40,87,3822,25343],"class_list":{"0":"post-105949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-alright-alright-alright","9":"tag-digitalas-tiesibas","10":"tag-entertainment","11":"tag-izklaide","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-maksligais-intelekts","20":"tag-metju-makonahijs","21":"tag-precu-zime"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115901521108244001","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/105949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=105949"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/105949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/105950"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=105949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=105949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=105949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}