P\u0101rmai\u0146as vad\u012bb\u0101 breliera gigant\u0101<\/p>\n
N\u012bderlandes alus ra\u017eot\u0101ja “Heineken” izpilddirektors Dolfs van den Brinks negaid\u012bti pazi\u0146ojis par atk\u0101p\u0161anos no amata, kas st\u0101sies sp\u0113k\u0101 2026. gada 31. maij\u0101. K\u0101 inform\u0113 port\u0101ls jauns.lv, \u0161\u0101ds l\u0113mums pie\u0146emts p\u0113c konsult\u0101cij\u0101m ar uz\u0146\u0113muma padomi, un van den Brinks sav\u0101 amat\u0101 nostr\u0101d\u0101jis gandr\u012bz se\u0161us gadus, kopum\u0101 uz\u0146\u0113mum\u0101 nostr\u0101d\u0101jot vair\u0101k nek\u0101 28 gadus. Vi\u0146\u0161 paliks uz\u0146\u0113mum\u0101 asto\u0146us m\u0113ne\u0161us padomnieka lom\u0101, lai nodro\u0161in\u0101tu gludu p\u0101reju jaunajam vad\u012bt\u0101jam. Van den Brinks sav\u0101 pazi\u0146ojum\u0101 nor\u0101d\u012bjis, ka p\u0113c vair\u0101k nek\u0101 28 gadu darba komp\u0101nij\u0101 uzskata, ka ir \u012bstais br\u012bdis vad\u012bbas mai\u0146ai, jo uz\u0146\u0113mums gatavojas jaunai strat\u0113\u0123ijas f\u0101zei. Vi\u0146\u0161 uzsv\u0113ra, ka p\u0113d\u0113jie gadi biju\u0161i noz\u012bm\u012bgi transform\u0101cijas periodi, un tagad uz\u0146\u0113mums ir posm\u0101, kur\u0101 vad\u012bbas mai\u0146a vislab\u0101k kalpos t\u0101 ilgtermi\u0146a m\u0113r\u0137u sasnieg\u0161anai.<\/p>\n
Iemesli un izaicin\u0101jumi<\/p>\n
\u0160\u012b vad\u012bbas mai\u0146a notiek laik\u0101, kad “Heineken” saskaras ar vair\u0101kiem izaicin\u0101jumiem, tostarp tirdzniec\u012bbas apjoma kritumu un nepiecie\u0161am\u012bbu optimiz\u0113t darb\u012bbu. P\u0113d\u0113j\u0101 laika dati liecina par p\u0101rdo\u0161anas apjomu samazin\u0101\u0161anos, \u012bpa\u0161i Eirop\u0101 un ASV, kas liek uz\u0146\u0113mumam mekl\u0113t efekt\u012bv\u0101kus risin\u0101jumus. Lai piel\u0101gotos main\u012bgajai tirgus situ\u0101cijai un palielin\u0101tu efektivit\u0101ti, “Heineken” \u012bsteno pla\u0161u restrukturiz\u0101cijas programmu sav\u0101 Amsterdamas galvenaj\u0101 m\u012btnes \u0113k\u0101, kas paredz aptuveni 400 darba vietu likvid\u0113\u0161anu. \u0160\u012bs izmai\u0146as, kas paredz\u0113tas no 2026. gada, ietver departamentu p\u0101rveidi un da\u017eu darbinieku p\u0101rcel\u0161anu uz uz\u0146\u0113muma pakalpojumu centru. Uz\u0146\u0113mums ar\u012b pilnveido savu digit\u0101lo sist\u0113mu, lai uzlabotu l\u0113mumu pie\u0146em\u0161anas procesus vair\u0101k nek\u0101 70 tirgos. Uz\u0146\u0113mums p\u0113d\u0113j\u0101 laik\u0101 ir sask\u0101ries ar p\u0101rdo\u0161anas apjomu kritumu, piem\u0113ram, 2025. gada tre\u0161aj\u0101 ceturksn\u012b ie\u0146\u0113mumi samazin\u0101j\u0101s par 4%. Tas saist\u0101ms ar kop\u0113jo tendenci pasaul\u0113, kur pat\u0113r\u0113t\u0101ji arvien bie\u017e\u0101k izv\u0113las bezalkoholiskos vai mazalkoholiskos dz\u0113rienus, k\u0101 ar\u012b ar pieaugo\u0161aj\u0101m izmaks\u0101m un glob\u0101l\u0101s ekonomikas nenoteikt\u012bbu. Neskatoties uz izaicin\u0101jumiem, “Heineken” strat\u0113\u0123ija “EverGreen 2030” joproj\u0101m paredz koncentr\u0113ties uz premium segmenta un bezalkoholisko z\u012bmolu stiprin\u0101\u0161anu, k\u0101 ar\u012b uz izaugsmi jaunajos tirgos, piem\u0113ram, Indij\u0101, Vjetnam\u0101 un \u0100frik\u0101.<\/p>\n
Strat\u0113\u0123ija un n\u0101kotnes perspekt\u012bvas<\/p>\n
Dolfs van den Brinks vad\u012bbas laik\u0101 tika uzs\u0101kta “EverGreen 2030” strat\u0113\u0123ija, kuras m\u0113r\u0137is ir nodro\u0161in\u0101t uz\u0146\u0113muma ilgtsp\u0113j\u012bgu izaugsmi n\u0101kotn\u0113. \u0160\u012b strat\u0113\u0123ija paredz digit\u0101l\u0101s transform\u0101cijas pa\u0101trin\u0101\u0161anu, izaugsmes amb\u012bciju stiprin\u0101\u0161anu dinamiskaj\u0101 alus tirg\u016b un glob\u0101l\u0101s galven\u0101s m\u012btnes p\u0101rveido\u0161anu, lai nodro\u0161in\u0101tu liel\u0101ku elast\u012bbu. Van den Brinks atk\u0101p\u0161an\u0101s notiek laik\u0101, kad uz\u0146\u0113mums p\u0101riet no strat\u0113\u0123ijas defin\u012bcijas uz t\u0101s \u012bsteno\u0161anu, kas prasa stingru un m\u0113r\u0137tiec\u012bgu darbu. Vi\u0146\u0161 ir pavad\u012bjis savu karjeru “Heineken” uz\u0146\u0113mum\u0101, ie\u0146emot vado\u0161us amatus ASV, Meksik\u0101 un \u0100zijas Klus\u0101 oke\u0101na re\u0123ion\u0101 pirms k\u013c\u016b\u0161anas par glob\u0101lo izpilddirektoru. P\u0113c van den Brinka aizie\u0161anas, “Heineken” mekl\u0113 jaunu vad\u012bt\u0101ju, kur\u0161 sp\u0113tu \u012bstenot “EverGreen 2030” strat\u0113\u0123iju un virz\u012bt uz\u0146\u0113mumu uz priek\u0161u. Uz\u0146\u0113muma padome ir pateic\u012bga van den Brinkam par vi\u0146a vad\u012bbu un ieguld\u012bjumu, \u012bpa\u0161i uzsverot vi\u0146a sp\u0113ju vad\u012bt uz\u0146\u0113mumu caur transform\u0101cijas periodu un izaicino\u0161u \u0101r\u0113jo vidi.<\/p>\n
Glob\u0101lais alus tirgus un “Heineken” poz\u012bcijas<\/p>\n
Alus tirgus pasaul\u0113 piedz\u012bvo p\u0101rmai\u0146as, ko veicina main\u012bgas pat\u0113r\u0113t\u0101ju v\u0113lmes un ekonomiskie faktori. “Heineken”, k\u0101 viens no pasaules liel\u0101kajiem alus ra\u017eot\u0101jiem, saskaras ar nepiecie\u0161am\u012bbu piel\u0101goties \u0161\u012bm tendenc\u0113m. Uz\u0146\u0113mums str\u0101d\u0101 pie savu z\u012bmolu stiprin\u0101\u0161anas, \u012bpa\u0161i piev\u0113r\u0161ot uzman\u012bbu premium segmentam un bezalkoholiskajiem dz\u0113rieniem. Lai gan “Heineken” saskaras ar tirdzniec\u012bbas apjoma kritumu Eirop\u0101 un Zieme\u013camerik\u0101, tas turpina att\u012bst\u012bties jaunajos tirgos, piem\u0113ram, \u0100zij\u0101 un \u0100frik\u0101, kur ir potenci\u0101ls liel\u0101kam pieaugumam. Uz\u0146\u0113muma finansi\u0101lie rezult\u0101ti atspogu\u013co \u0161\u012bs dinamikas. Lai gan 2023. gad\u0101 ie\u0146\u0113mumi pieauga par 4.9% l\u012bdz 36,375 miljardiem eiro, alus realiz\u0101cijas apjoms samazin\u0101j\u0101s par 4.7%. Operat\u012bv\u0101 pe\u013c\u0146a pirms nodok\u013ciem un procentiem pieauga par 1.7% l\u012bdz 3,229 miljardiem eiro, bet neto pe\u013c\u0146a samazin\u0101j\u0101s par 4.3% l\u012bdz 2,304 miljardiem eiro. Tas liecina par spiedienu uz rentabilit\u0101ti. “Heineken” akciju cena Amsterdamas fondu bir\u017e\u0101 krit\u0101s par vair\u0101k nek\u0101 4% p\u0113c zi\u0146\u0101m par izpilddirektora atk\u0101p\u0161anos, kas nor\u0101da uz investoru ba\u017e\u0101m par strat\u0113\u0123ijas \u012bsteno\u0161anas risku.<\/p>\n","protected":false},"excerpt":{"rendered":"P\u0101rmai\u0146as vad\u012bb\u0101 breliera gigant\u0101 N\u012bderlandes alus ra\u017eot\u0101ja “Heineken” izpilddirektors Dolfs van den Brinks negaid\u012bti pazi\u0146ojis par atk\u0101p\u0161anos no…\n","protected":false},"author":2,"featured_media":106019,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[23,25360,57,28,29,25359,32,33,22,24946,25361,30,31,35,39,38,36,37,34,40,20,26,27,24,25,5233,54,55,56,21,58],"class_list":{"0":"post-106018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zinas-no-arvalstim","8":"tag-aktualitates","9":"tag-alus-rupnieciba","10":"tag-arvalstim","11":"tag-breaking-news","12":"tag-breakingnews","13":"tag-dolfs-van-den-brinks","14":"tag-featured-news","15":"tag-featurednews","16":"tag-headlines","17":"tag-heineken","18":"tag-korporativa-strategija","19":"tag-latest-news","20":"tag-latestnews","21":"tag-latvia","22":"tag-latvian","23":"tag-latviesu","24":"tag-latviesu-valoda","25":"tag-latviesuvaloda","26":"tag-latvija","27":"tag-lv","28":"tag-news","29":"tag-popularakas-zinas","30":"tag-popularakaszinas","31":"tag-top-stories","32":"tag-topstories","33":"tag-vadibas-maina","34":"tag-world","35":"tag-world-news","36":"tag-worldnews","37":"tag-zinas","38":"tag-zinas-no-arvalstim"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115902311438047414","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/106018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=106018"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/106018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/106019"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=106018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=106018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=106018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}