Threads sasniedz jaunu mobilo lietot\u0101ju rekordu<\/p>\n
L\u012bdz 2026. gada 7. janv\u0101rim soci\u0101lais t\u012bkls Threads, ko izstr\u0101d\u0101jis uz\u0146\u0113mums Meta, ir p\u0101rsp\u0113jis Ilona Maska soci\u0101lo platformu X (iepriek\u0161 Twitter) ikdienas mobilo lietot\u0101ju skaita zi\u0146\u0101. Threads uzr\u0101d\u012bjis 141,5 miljonus ikdienas akt\u012bvo lietot\u0101ju gan iOS, gan Android oper\u0113t\u0101jsist\u0113m\u0101s, kas liecina par vair\u0101ku m\u0113ne\u0161u nep\u0101rtrauktu izaugsmi. Tikm\u0113r X \u0161aj\u0101 pa\u0161\u0101 period\u0101 piesaist\u012bjis aptuveni 125 miljonus \u0161\u0101du lietot\u0101ju.<\/p>\n
Anal\u012btisk\u0101s komp\u0101nijas Similarweb sniegtie dati nor\u0101da, ka, lai gan X joproj\u0101m iev\u0113rojami domin\u0113 t\u012bmek\u013ca vid\u0113, Threads mobil\u0101 lietotne p\u0113d\u0113jos m\u0113ne\u0161os demonstr\u0113 stabilu ikdienas akt\u012bv\u0101s auditorijas pieaugumu. \u0160\u012b tendence, visticam\u0101k, ir ilgtermi\u0146a att\u012bst\u012bbas rezult\u0101ts, nevis tie\u0161a reakcija uz nesenajiem skand\u0101liem, kas saist\u012bti ar X platformu.<\/p>\n
Skand\u0101li X un jaunas platformas pieaugums<\/p>\n
Viens no satrauco\u0161\u0101kajiem incidentiem saist\u012bts ar X platform\u0101 integr\u0113t\u0101 MI r\u012bka Grok izmanto\u0161anu neleg\u0101lu sievie\u0161u att\u0113lu, tostarp nepilngad\u012bgu personu, rad\u012b\u0161anai. \u0160\u012bs ba\u017eas par dzi\u013cajiem viltojumiem (deepfakes) ir pamudin\u0101ju\u0161as Kalifornijas \u0123ener\u0101lprokuroru uzs\u0101kt izmekl\u0113\u0161anu pret Grok, l\u012bdz\u012bgi k\u0101 tas jau noticis Lielbrit\u0101nij\u0101, Eiropas Savien\u012bb\u0101, Indij\u0101, Braz\u012blij\u0101 un citos re\u0123ionos.<\/p>\n
\u0160ie skand\u0101li ir veicin\u0101ju\u0161i ar\u012b citu alternat\u012bvu platformu, piem\u0113ram, Bluesky, lietot\u0146u lejupiel\u0101\u017eu skaita pieaugumu p\u0113d\u0113j\u0101s dien\u0101s. Tom\u0113r Threads ikdienas mobilo lietot\u0101ju pieaugumu var skaidrot ar vair\u0101kiem citiem faktoriem. Tiek uzskat\u012bts, ka b\u016btisku lomu sp\u0113l\u0113 krustenisk\u0101 m\u0101rketinga strat\u0113\u0123ija, kas ietver Threads akt\u012bvu reklam\u0113\u0161anu Meta liel\u0101ko soci\u0101lo t\u012bklu – Facebook un Instagram – lietot\u0101jiem. T\u0101pat svar\u012bga ir platformas fokus\u0113\u0161an\u0101s uz satura veidot\u0101jiem un jaunu funkciju strauj\u0101 ievie\u0161ana.<\/p>\n
Threads att\u012bst\u012bba un n\u0101kotnes perspekt\u012bvas<\/p>\n
P\u0113d\u0113j\u0101 gada laik\u0101 Threads ir papildin\u0101jis savas iesp\u0113jas ar kopien\u0101m p\u0113c interes\u0113m, uzlabotiem filtriem, priv\u0101taj\u0101m zi\u0146\u0101m, garajiem tekstiem, \u012bslaic\u012bgiem ierakstiem, un nesen tika paman\u012bts, ka platforma test\u0113 sp\u0113les. \u0160is nep\u0101rtrauktais ikdienas akt\u012bv\u0101s auditorijas pieaugums liecina, ka arvien vair\u0101k lietot\u0101ju veido paradumu regul\u0101ri izmantot Threads mobilaj\u0101s ier\u012bc\u0113s.<\/p>\n
Ofici\u0101lie dati no Meta apstiprina \u0161o tendenci: 2025. gada august\u0101 tika zi\u0146ots, ka Threads p\u0101rsniedzis 400 miljonus ikm\u0113ne\u0161a akt\u012bvo lietot\u0101ju. Savuk\u0101rt 2025. gada oktobr\u012b Meta pazi\u0146oja, ka platforma sasniegusi 150 miljonus ikdienas akt\u012bvo lietot\u0101ju, un \u0161\u012b izaugsme turpin\u0101s jau vair\u0101kus m\u0113ne\u0161us.<\/p>\n
Jau pag\u0101ju\u0161aj\u0101 vasar\u0101 Similarweb prognoz\u0113ja, ka Threads samazina atpalic\u012bbu no X mobilaj\u0101s ier\u012bc\u0113s, uzr\u0101dot 127,8% pieaugumu sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu l\u012bdz 2025. gada j\u016bnija beig\u0101m. Lai gan ASV X joproj\u0101m saglab\u0101 priek\u0161roc\u012bbas, atstarpe starp ab\u0101m platform\u0101m pak\u0101peniski sar\u016bk. Pirms gada X lietot\u0101ju skaits ASV bija divreiz liel\u0101ks nek\u0101 pa\u0161laik.<\/p>\n
Noz\u012bm\u012bgs aspekts ir ar\u012b platformu kl\u0101tb\u016btne t\u012bmek\u013ca vid\u0113. Threads gandr\u012bz nesp\u0113j konkur\u0113t ar X interneta vid\u0113, kur X saglab\u0101 relat\u012bvi stabilu lietot\u0101ju pl\u016bsmu \u2013 aptuveni 150 miljonus ikdienas apmekl\u0113jumu. P\u0113c Similarweb datiem, 2026. gada 13. janv\u0101r\u012b X re\u0123istr\u0113ja 145,4 miljonus ikdienas t\u012bmek\u013ca apmekl\u0113jumu, savuk\u0101rt Threads.com un Threads.net kop\u0101 sasniedza tikai 8,5 miljonus ikdienas t\u012bmek\u013ca apmekl\u0113jumu.<\/p>\n","protected":false},"excerpt":{"rendered":"Threads sasniedz jaunu mobilo lietot\u0101ju rekordu L\u012bdz 2026. gada 7. janv\u0101rim soci\u0101lais t\u012bkls Threads, ko izstr\u0101d\u0101jis uz\u0146\u0113mums Meta,…\n","protected":false},"author":2,"featured_media":108993,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[89,6722,90,35,39,38,36,37,34,40,4117,11426,25860,3808],"class_list":{"0":"post-108992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-entertainment","9":"tag-ilona-maska","10":"tag-izklaide","11":"tag-latvia","12":"tag-latvian","13":"tag-latviesu","14":"tag-latviesu-valoda","15":"tag-latviesuvaloda","16":"tag-latvija","17":"tag-lv","18":"tag-meta","19":"tag-socialie-tikli","20":"tag-threads","21":"tag-x"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115924425953216198","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/108992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=108992"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/108992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/108993"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=108992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=108992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=108992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}