Pasaules m\u0113roga p\u0101rstruktur\u0113\u0161ana un sp\u0113\u013cu atcel\u0161ana<\/p>\n
Sp\u0113\u013cu izstr\u0101d\u0101t\u0101js Ubisoft piedz\u012bvojis krasi kritumu savu akciju v\u0113rt\u012bb\u0101 \u2013 vienas dienas laik\u0101 t\u0101s zaud\u0113ju\u0161as 34%, bet kop\u0161 2018. gada uz\u0146\u0113mums zaud\u0113jis aptuveni 95% savas tirgus kapitaliz\u0101cijas. \u0160is kritums noticis p\u0113c tam, kad komp\u0101nija pazi\u0146ojusi par pla\u0161u “p\u0101rstruktur\u0113\u0161anu”, ietverot se\u0161u sp\u0113\u013cu atcel\u0161anu, tai skait\u0101 gaid\u012bto Prince of Persia: The Sands of Time remake, un septi\u0146u v\u0113l neizzi\u0146otu projektu atlik\u0161anu. Starp atliktajiem projektiem ir ar\u012b Assassin\u2019s Creed IV: Black Flag remake.<\/p>\n
\u0160\u012bs izmai\u0146as ir daudz vair\u0101k nek\u0101 vienk\u0101r\u0161i projektu portfe\u013ca piel\u0101go\u0161ana; uz\u0146\u0113mums to d\u0113v\u0113 par “lielo restartu”, kas piln\u012bb\u0101 main\u012bs t\u0101 darb\u012bbas modeli. Tirgus uz \u0161o zi\u0146u rea\u0123\u0113jis negat\u012bvi, izraisot akciju v\u0113rt\u012bbas strauju kritumu.<\/p>\n
P\u0113c \u0161\u012b krituma Ubisoft tirgus kapitaliz\u0101cija ir aptuveni 500 miljoni eiro, kas ir iev\u0113rojams samazin\u0101jums pret 2018. gada l\u012bmeni, kad t\u0101 sasniedza gandr\u012bz 10 miljardus eiro. K\u0101 nor\u0101d\u012bjis Bloomberg \u017eurn\u0101lists D\u017eeisons \u0160reiers, \u0161\u012b asto\u0146u gadu laik\u0101 notikus\u012b v\u0113rt\u012bbas izmai\u0146a ir aptuveni 95%.<\/p>\n
Finan\u0161u direktora skat\u012bjums un n\u0101kotnes strat\u0113\u0123ija<\/p>\n
Ubisoft finan\u0161u direktors Frederiks Duge intervij\u0101 GamesIndustry.Biz attur\u0113j\u0101s koment\u0113t akciju kursa prognozes, tom\u0113r uzsv\u0113ra, ka galvenais ir uz\u0146\u0113muma sp\u0113ja veiksm\u012bgi \u012bstenot t\u0101l\u0101kos so\u013cus “p\u0101rstruktur\u0113\u0161anas” ietvaros. “M\u0113s v\u0113lamies koncentr\u0113ties uz izpildi. \u0160is ir liels restarts, un m\u0113s v\u0113lamies nodro\u0161in\u0101t, ka visi pie\u0146emtie l\u0113mumi \u013caus rado\u0161aj\u0101m “m\u0101j\u0101m” (Creative Houses) veiksm\u012bgi pild\u012bt savas lomas. M\u016bsu m\u0113r\u0137is ir, lai t\u0101s b\u016btu pasaul\u0113 lab\u0101k\u0101s katr\u0101 segment\u0101, kur\u0101 m\u0113s str\u0101d\u0101jam,” sac\u012bja Duge.<\/p>\n
Vi\u0146\u0161 piebilda, ka uz\u0146\u0113mums ien\u0101ks ar\u012b jaunos segmentos, un ka izstr\u0101d\u0113 ir \u010detras jaunas ori\u0123in\u0101l\u0101s intelektu\u0101l\u0101s \u012bpa\u0161\u012bbas (IP). “Tirgus pa\u0161laik ir \u0101rk\u0101rt\u012bgi izv\u0113l\u012bgs. M\u0113s esam uz pareiz\u0101 ce\u013ca, lai atgrieztu \u013coti augstas kvalit\u0101tes sp\u0113les, kas bija redzams nesen, ta\u010du ar to nepietiek \u2013 ir j\u0101iet t\u0101l\u0101k. M\u0113s esam p\u0101rliecin\u0101ti, ka ar pareizu izpildi invest\u012bciju atdeve var b\u016bt izcila. Ta\u010du, lai to sasniegtu, ir j\u0101iek\u013c\u016bst top 2 katr\u0101 segment\u0101,” piebilda Duge.<\/p>\n
Struktur\u0101l\u0101s izmai\u0146as un darbasp\u0113ka potenci\u0101lie samazin\u0101jumi<\/p>\n
Ubisoft ar\u012b apstiprin\u0101jis pag\u0101ju\u0161aj\u0101 gad\u0101 pazi\u0146ot\u0101s rado\u0161o “m\u0101ju” strukt\u016bras deta\u013cas, ta\u010du tas noticis uz se\u0161u sp\u0113\u013cu atcel\u0161anas, septi\u0146u projektu p\u0101rcel\u0161anas un Ubisoft Stockholm studijas sl\u0113g\u0161anas fona. Uz\u0146\u0113mums br\u012bdina, ka izdevumu samazin\u0101\u0161anas pl\u0101na ietvaros, kas paredz ietaup\u012bt 200 miljonus eiro divu gadu laik\u0101, var\u0113tu notikt turpm\u0101ki \u0161tatu samazin\u0101jumi, par ko ir br\u012bdin\u0101jis ar\u012b \u0123ener\u0101ldirektors \u012avs Gijmo.<\/p>\n
Vec\u0101k\u0101 studiju oper\u0101ciju viceprezidente Marija-Sofija de Vobera nor\u0101d\u012bja, ka pa\u0161laik ieviest\u0101s organizatorisk\u0101s izmai\u0146as ir uzlaboju\u0161as sp\u0113\u013cu kvalit\u0101ti 2025. gad\u0101. Tom\u0113r arvien konkur\u0113tsp\u0113j\u012bg\u0101k\u0101 tirg\u016b, \u012bpa\u0161i AAA projektu un \u0161au\u0161anas sp\u0113\u013cu segment\u0101, tas joproj\u0101m nav pietiekami, un ir nepiecie\u0161ams virz\u012bties v\u0113l t\u0101l\u0101k.<\/p>\n
\u0160obr\u012bd Ubisoft akciju cena ir 4,37 eiro, kas ir zem\u0101kais r\u0101d\u012bt\u0101js vair\u0101k nek\u0101 desmit gadu laik\u0101 \u2013 zem 5 eiro t\u0101s nav biju\u0161as kop\u0161 2011. gada. \u0160ie v\u0113sturiskie zem\u0101kie r\u0101d\u012bt\u0101ji skaidro, k\u0101p\u0113c jau 2024. gad\u0101 akcion\u0101ri aicin\u0101ja Gijmo \u0123imeni atk\u0101pties no uz\u0146\u0113muma vad\u012bbas un k\u0101p\u0113c p\u0113d\u0113jos gados tika apsv\u0113rta iesp\u0113ja uz\u0146\u0113muma izpirkumam.<\/p>\n
Nav \u0161aubu, ka iev\u0113rojamo \u012bpa\u0161nieku, piem\u0113ram, \u0136\u012bnas tehnolo\u0123iju giganta Tencent loma, kura p\u0113d\u0113jos gados ir past\u0101v\u012bgi palielin\u0101jusi savu ietekmi Ubisoft, ir pal\u012bdz\u0113jusi saglab\u0101t pa\u0161reiz\u0113jo vad\u012bbu un dibin\u0101t\u0101ju \u0123imeni pie st\u016bres uz\u0146\u0113mum\u0101, kas dibin\u0101ts 1980. gadu beig\u0101s.<\/p>\n","protected":false},"excerpt":{"rendered":"Pasaules m\u0113roga p\u0101rstruktur\u0113\u0161ana un sp\u0113\u013cu atcel\u0161ana Sp\u0113\u013cu izstr\u0101d\u0101t\u0101js Ubisoft piedz\u012bvojis krasi kritumu savu akciju v\u0113rt\u012bb\u0101 \u2013 vienas dienas…\n","protected":false},"author":2,"featured_media":111708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[26209,77,76,35,39,38,36,37,34,40,26211,26210,10054,8921],"class_list":["post-111707","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bizness","tag-akciju-vertiba","tag-bizness","tag-business","tag-latvia","tag-latvian","tag-latviesu","tag-latviesu-valoda","tag-latviesuvaloda","tag-latvija","tag-lv","tag-parstrukturesana","tag-spelu-atcelsana","tag-tirgus-kapitalizacija","tag-ubisoft"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115944220426290622","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/111707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=111707"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/111707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/111708"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=111707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=111707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=111707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}