It\u0101lijas Konkurences p\u0101rvalde piem\u0113ro iev\u0113rojamu sodu tie\u0161saistes ce\u013cojumu a\u0123ent\u016brai<\/p>\n
It\u0101lijas Konkurences un tirgus garantijas iest\u0101de (AGCM) ir piem\u0113rojusi devi\u0146u miljonu eiro lielu sodu tie\u0161saistes ce\u013cojumu a\u0123ent\u016brai “eDreams” par diviem atsevi\u0161\u0137iem negod\u012bgas komercprakses veidiem. \u0160ie p\u0101rk\u0101pumi ietv\u0113ra vizu\u0101lu un emocion\u0101lu manipul\u0101ciju digit\u0101laj\u0101 vid\u0113, izmantojot t\u0101 d\u0113v\u0113tos “tum\u0161os dizainus” (dark patterns), lai maldin\u0101tu pat\u0113r\u0113t\u0101jus.<\/p>\n
AGCM konstat\u0113ja, ka “eDreams” sav\u0101 t\u012bmek\u013ca vietn\u0113 un lietotn\u0113, pied\u0101v\u0101jot lidojumus un izmitin\u0101\u0161anu, izmantoja maldino\u0161us apgalvojumus un nepamatotu ietekm\u0113\u0161anu, lai mudin\u0101tu klientus, da\u017ek\u0101rt bez vi\u0146u piln\u012bgas apzi\u0146as, pievienoties “Prime” pakalpojumam. \u0160\u012bs prakses ir pretrun\u0101 ar pat\u0113r\u0113t\u0101ju ties\u012bb\u0101m un konkurences principiem.<\/p>\n
Maldino\u0161as prakses un “tum\u0161ie dizaini”<\/p>\n
Izmekl\u0113\u0161an\u0101 tika atkl\u0101ts, ka “eDreams” sniedza neskaidru inform\u0101ciju par “Prime” abonementa priek\u0161roc\u012bb\u0101m un pied\u0101v\u0101jumiem. Tika izmantotas uz laiku balst\u012btas metodes un m\u0101ksl\u012bgi rad\u012bta pre\u010du tr\u016bkuma saj\u016bta, lai mudin\u0101tu pat\u0113r\u0113t\u0101jus steigties ar pirkuma l\u0113mumu un v\u0113rst vi\u0146us uz “Prime” abonementa izv\u0113li. T\u0101pat tika konstat\u0113ti maldino\u0161i apgalvojumi par abonementa atlaid\u0113m.<\/p>\n
Turkl\u0101t nebija caurskat\u0101m\u012bbas attiec\u012bb\u0101 uz cenu at\u0161\u0137ir\u012bb\u0101m, kas rad\u0101s atkar\u012bb\u0101 no t\u0101, vai lietot\u0101ji piek\u013cuva “eDreams” vietnei tie\u0161i vai izmantojot metamekl\u0113t\u0101jprogrammas, k\u0101 ar\u012b atkar\u012bb\u0101 no vi\u0146u “Prime” abonementa statusa. Pat\u0113r\u0113t\u0101ju br\u012bv\u012bbu izv\u0113l\u0113 v\u0113l vair\u0101k ierobe\u017eoja tas, ka “eDreams” iepriek\u0161 atlas\u012bja d\u0101rg\u0101ko abonementa variantu \u2013 “Prime Plus”.<\/p>\n
Tika ar\u012b identific\u0113ts, ka lietot\u0101ji, kuri nebija ties\u012bgi izmantot bezmaksas izm\u0113\u0123in\u0101juma periodu, tika mudin\u0101ti to izmantot, un p\u0113c tam nekav\u0113joties tika piepras\u012bta gada abonementa maksa, pirms tam nenodro\u0161inot adekv\u0101tu br\u012bdin\u0101jumu.<\/p>\n
Fins un pla\u0161\u0101ka konteksta anal\u012bze<\/p>\n
Kop\u0113jais naudas sods devi\u0146u miljonu eiro apm\u0113r\u0101 tika piem\u0113rots par \u0161\u012bm kr\u0101pnieciskaj\u0101m un agres\u012bvaj\u0101m praks\u0113m, kas p\u0101rk\u0101pj vair\u0101kus It\u0101lijas Pat\u0113r\u0113t\u0101ju kodeksa pantus. “eDreams” ir iesaist\u012bts ar\u012b citos tiesved\u012bbas procesos, tostarp ar aviokomp\u0101niju “Ryanair”, kas ir sa\u0146\u0113musi iev\u0113rojamus sodus cit\u0101s jurisdikcij\u0101s par tirgus st\u0101vok\u013ca \u013caunpr\u0101t\u012bgu izmanto\u0161anu un pat\u0113r\u0113t\u0101ju ties\u012bbu p\u0101rk\u0101pumiem.<\/p>\n
\u0160is gad\u012bjums izce\u013c pieaugo\u0161o probl\u0113mu ar digit\u0101lajiem “tum\u0161ajiem dizainiem”, kas tiek izmantoti, lai manipul\u0113tu ar pat\u0113r\u0113t\u0101ju izv\u0113li tie\u0161saistes platform\u0101s. Lai gan “eDreams” \u0161obr\u012bd noteiktais sods ir iev\u0113rojams, aviokomp\u0101nija “Ryanair” uzskata, ka tas ir p\u0101r\u0101k mazs, un aicina stingr\u0101ku attieksmi no ES regulatoru puses, nor\u0101dot, ka pat\u0113r\u0113t\u0101ji joproj\u0101m ir pak\u013cauti kait\u012bg\u0101m praks\u0113m.<\/p>\n
Ietekme uz pat\u0113r\u0113t\u0101jiem un n\u0101kotnes perspekt\u012bvas<\/p>\n
\u0160is l\u0113mums It\u0101lij\u0101 ir da\u013ca no pla\u0161\u0101kas tendences regul\u0113jo\u0161o iest\u0101\u017eu pastiprin\u0101tai uzman\u012bbai pret tie\u0161saistes ce\u013cojumu a\u0123ent\u016bru praksi. “eDreams” ir min\u0113ts ar\u012b citos gad\u012bjumos saist\u012bb\u0101 ar izmekl\u0113\u0161an\u0101m par t\u0101diem jaut\u0101jumiem k\u0101 starpnieku loma lidojumu atcel\u0161anas gad\u012bjum\u0101. \u0160ie notikumi uzsver nepiecie\u0161am\u012bbu p\u0113c liel\u0101kas caursp\u012bd\u012bguma un god\u012bgas konkurences tie\u0161saistes ce\u013cojumu nozar\u0113, lai aizsarg\u0101tu pat\u0113r\u0113t\u0101ju intereses.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u0101lijas Konkurences p\u0101rvalde piem\u0113ro iev\u0113rojamu sodu tie\u0161saistes ce\u013cojumu a\u0123ent\u016brai It\u0101lijas Konkurences un tirgus garantijas iest\u0101de (AGCM) ir piem\u0113rojusi…\n","protected":false},"author":2,"featured_media":122827,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[77,76,27843,2316,35,39,38,36,37,34,40,15727,15726,7166],"class_list":["post-122826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bizness","tag-bizness","tag-business","tag-edreams","tag-italija","tag-latvia","tag-latvian","tag-latviesu","tag-latviesu-valoda","tag-latviesuvaloda","tag-latvija","tag-lv","tag-negodiga-komercprakse","tag-pateretaju-tiesibas","tag-sods"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/116015254954420954","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/122826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=122826"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/122826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/122827"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=122826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=122826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=122826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}