Holivuda jau ilgu laiku ir bijusi uzman\u012bbas centr\u0101, v\u0113rojot m\u0101ksl\u012bg\u0101 intelekta (MI) progresu un t\u0101 iesp\u0113jamo ietekmi uz kinoindustriju. Ta\u010du nesen\u0101 diskusija ir sasniegusi jaunu l\u012bmeni ar Tillijas Norvudas par\u0101d\u012b\u0161anos \u2013 pirmo m\u0101ksl\u012bg\u0101 intelekta rad\u012bto aktrisi, ko izstr\u0101d\u0101jusi n\u012bderlandie\u0161u komp\u0101nija \u201cXicoia\u201d. \u0160is notikums ir izrais\u012bjis gan saj\u016bsmu, gan dzi\u013cas ba\u017eas starp kino profesion\u0101\u013ciem, liekot uzdot jaut\u0101jumus par n\u0101kotnes aktierm\u0101kslu un t\u0101s cilv\u0113cisko dimensiju.<\/p>\n
MI aktrise \u2013 n\u0101kotnes seja vai eksistenci\u0101ls drauds?<\/p>\n
Tillija Norvuda, ko rad\u012bjis \u201cXicoia\u201d \u2013 sevi d\u0113v\u0113jot par pasaul\u0113 pirmo m\u0101ksl\u012bg\u0101 intelekta (MI) talantu studiju \u2013 ir k\u013cuvusi par sens\u0101ciju. T\u0101s rad\u012bt\u0101ji, tostarp izpilddirektore El\u012bne van der Veldena, to rakturo k\u0101 \u201crado\u0161u izpausmi\u201d un \u201cm\u0101kslas darbu\u201d, nevis k\u0101 cilv\u0113ku aizst\u0101j\u0113ju. Van der Veldena uzsver, ka MI ir jauns instruments, l\u012bdz\u012bgi k\u0101 anim\u0101cija vai CGI, kas paver jaunas iesp\u0113jas st\u0101stu veido\u0161an\u0101, neapdraudot dz\u012bvo aktierm\u0101kslu. Vi\u0146a sal\u012bdzina MI rad\u012b\u0161anu ar t\u0113la z\u012bm\u0113\u0161anu vai lomas rakst\u012b\u0161anu, uzsverot procesa rado\u0161o un tehnisko pusi. Tom\u0113r \u0161ie skaidrojumi nav sp\u0113ju\u0161i mazin\u0101t ba\u017eas kino industrij\u0101.<\/p>\n
Lai gan Norvudas izveide ir 100% m\u0101ksl\u012bg\u0101 intelekta rad\u012bta, t\u0101s att\u012bst\u012bba prasa laiku, prasmes un iter\u0101cijas. \u201cXicoia\u201d m\u0113r\u0137is ir veidot ne tikai vizu\u0101li p\u0101rliecino\u0161us digit\u0101los varo\u0146us, bet ar\u012b personas ar dzi\u013cumu, person\u012bbu un att\u012bst\u012bbas sp\u0113ju. Vi\u0146u v\u012bzija ir rad\u012bt \u201cdigit\u0101los m\u0101ksliniekus\u201d, kas sp\u0113tu k\u013c\u016bt par n\u0101kamajiem kult\u016bras ikoniem \u2013 zvaigzn\u0113m, kas nekad nenovecas un var nep\u0101rtraukti mijiedarboties ar faniem. Interesanti, ka jau tagad vair\u0101kas talantu a\u0123ent\u016bras ir izr\u0101d\u012bju\u0161as interesi par Norvudas p\u0101rst\u0101v\u0113\u0161anu, kas v\u0113l vair\u0101k uzkars\u0113 diskusijas.<\/p>\n
Holivudas reakcija un ba\u017eas par n\u0101kotni<\/p>\n
Neraugoties uz \u201cXicoia\u201d centieniem pozicion\u0113t Tilliju Norvudu k\u0101 novatorisku rado\u0161o izpausmi, Holivudas reakcija ir bijusi p\u0101rsvar\u0101 negat\u012bva un satraukta. Amerikas Savienoto Valstu aktieru \u0123ilde SAG-AFTRA ir stingri nosod\u012bjusi \u0161o soli, nor\u0101dot, ka MI rad\u012bti aktieri ir \u201ceksistenci\u0101ls drauds\u201d cilv\u0113ku izpild\u012bt\u0101jiem un pa\u0161i aktierm\u0101kslas fundament\u0101lajiem principiem. Vi\u0146i uzsver, ka \u201cTilli Norvudu\u201d nevar uzskat\u012bt par aktrisi, bet gan par datorprogrammas rad\u012btu t\u0113lu, kas apm\u0101c\u012bts, izmantojot neskait\u0101mu profesion\u0101\u013cu darbu, bie\u017ei vien bez vi\u0146u piekri\u0161anas vai kompens\u0101cijas. Arodbiedr\u012bbas p\u0101rst\u0101vji nor\u0101da, ka \u0161\u0101dam digit\u0101lam varonim tr\u016bkst dz\u012bves pieredzes un emociju, kas ir b\u016btiskas, lai rad\u012btu patiesu un saisto\u0161u m\u0101kslu. Skat\u012bt\u0101ji tiecoties p\u0113c cilv\u0113cisk\u0101s pieredzes, nevis sint\u0113tiski rad\u012bta satura. T\u0101p\u0113c, vi\u0146upr\u0101t, auditorija nav ieinteres\u0113ta skat\u012bties uz datora rad\u012btu saturu, kas ir atrauts no cilv\u0113cisk\u0101s pieredzes.<\/p>\n
Aktieri, tostarp t\u0101di paz\u012bstami v\u0101rdi k\u0101 Em\u012blija Blanta, Melisa Barrera un K\u012brsija Klemonsa, paudu\u0161i dzi\u013cu neapmierin\u0101t\u012bbu un pat bailes. Blanta nod\u0113v\u0113jusi situ\u0101ciju par \u201ctie\u0161\u0101m, tie\u0161\u0101m bied\u0113jo\u0161u\u201d, aicinot talantu a\u0123ent\u016bras p\u0101rtraukt \u0161\u0101du \u201cdigit\u0101lo zvaig\u017e\u0146u\u201d p\u0101rst\u0101v\u0113\u0161anu, lai \u201cneno\u0146emtu mums cilv\u0113cisko saikni\u201d. Barrera sav\u0101 \u201cInstagram\u201d ierakst\u0101 aicin\u0101ja aktierus, kurus p\u0101rst\u0101v a\u0123ent\u016bras, kas sadarbojas ar MI talantiem, tos pamest. Da\u017ei pat izteiku\u0161i priek\u0161likumu boikot\u0113t \u0161\u0101das a\u0123ent\u016bras. \u0160\u012bs ba\u017eas nav jaunas; MI izmanto\u0161ana bija viens no galvenajiem str\u012bdus jaut\u0101jumiem 2023. gada aktieru streika laik\u0101, kad tika run\u0101ts par cilv\u0113ku att\u0113lu un balsu digit\u0101lu izmanto\u0161anu bez piekri\u0161anas un atbilsto\u0161as kompens\u0101cijas.<\/p>\n
Vai MI ir n\u0101kotnes aktierm\u0101kslas standarts?<\/p>\n
Neskatoties uz pretest\u012bbu, \u201cXicoia\u201d un l\u012bdz\u012bgi uz\u0146\u0113mumi turpina att\u012bst\u012bt MI tehnolo\u0123ijas kino un izklaides industrij\u0101. Vi\u0146i ne tikai rada jaunus digit\u0101los aktierus, bet ar\u012b sadarbojas ar Holivudas zvaigzn\u0113m, lai t\u0101s att\u0113lotu jaun\u0101kas versijas vai pat atdz\u012bvin\u0101tu le\u0123end\u0101ru izpild\u012bt\u0101ju digit\u0101l\u0101s kopijas. Tas atver durvis jauniem form\u0101tiem, piem\u0113ram, interakt\u012bv\u0101m s\u0113rij\u0101m un digit\u0101l\u0101m rekl\u0101mas kampa\u0146\u0101m, kur\u0101s MI varo\u0146i var\u0113tu reklam\u0113t z\u012bmolus, vienlaikus att\u012bstot savas person\u012bg\u0101s st\u0101stniecisk\u0101s l\u012bnijas.<\/p>\n
Tom\u0113r galvenais jaut\u0101jums paliek: vai \u0161\u012b ir izklaides industrijas n\u0101kotne? Kam\u0113r viens skat\u012bjums uzsver MI k\u0101 jaunu rado\u0161u r\u012bku, kas var bag\u0101tin\u0101t st\u0101stus un pied\u0101v\u0101t unik\u0101las iesp\u0113jas, otrs pau\u017e ba\u017eas par cilv\u0113cisk\u0101s rado\u0161uma devalv\u0101ciju, darba vietu zaud\u0113\u0161anu un pa\u0161u aktierm\u0101kslas b\u016bt\u012bbas iz\u0161\u0137\u012bdin\u0101\u0161anu. Da\u017ei eksperti uzskata, ka piln\u012bb\u0101 sint\u0113tisku varo\u0146u rad\u012b\u0161anai no \u201cnulles\u201d nav nopietnu cilv\u0113ku intere\u0161u, un ka aktu\u0101l\u0101kais pielietojums ir MI k\u0101 pal\u012bgr\u012bks, nevis k\u0101 aizst\u0101j\u0113js. Lai gan tehnolo\u0123ija att\u012bst\u0101s neticam\u0101 temp\u0101, daudzi uzskata, ka cilv\u0113cisk\u0101 emociju un pieredzes dzi\u013cums, ko aktieris sp\u0113j nodot, joproj\u0101m ir neaizvietojams. T\u0101d\u0113\u013c, lai gan Tillija Norvuda var\u0113tu b\u016bt paraugs jaunai digit\u0101l\u0101s izklaides \u0113rai, t\u0101s ietekme uz cilv\u0113ku aktieriem un pa\u0161u m\u0101kslas formu v\u0113l tikai laiks r\u0101d\u012bs, cik noz\u012bm\u012bga un galu gal\u0101 \u2013 cik v\u0113lama t\u0101 b\u016bs.<\/p>\n","protected":false},"excerpt":{"rendered":"Holivuda jau ilgu laiku ir bijusi uzman\u012bbas centr\u0101, v\u0113rojot m\u0101ksl\u012bg\u0101 intelekta (MI) progresu un t\u0101 iesp\u0113jamo ietekmi uz…\n","protected":false},"author":2,"featured_media":13055,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[4683,4682,89,90,4681,35,39,38,36,37,34,40,87,4680],"class_list":{"0":"post-13054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-aktiermaksla","9":"tag-digitalie-aktieri","10":"tag-entertainment","11":"tag-izklaide","12":"tag-kinoindustrija","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-maksligais-intelekts","21":"tag-tillija-norvuda"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/13054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=13054"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/13054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/13055"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=13054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=13054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=13054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}