Meta m\u0101ksl\u012bgais intelekts: Sarunas tiek izmantotas rekl\u0101mai \u2013 ko tas noz\u012bm\u0113 jums?<\/p>\n
Soci\u0101lo t\u012bklu gigants Meta pl\u0101no s\u0101kt izmantot lietot\u0101ju sarunas ar savu m\u0101ksl\u012bg\u0101 intelekta (MI) pal\u012bgu, lai piel\u0101gotu rekl\u0101mas. \u0160\u012b funkcija tiks ieviesta pakalpojumos Facebook, Instagram un Messenger, un, p\u0113c s\u0101kotn\u0113j\u0101s inform\u0101cijas, no t\u0101s neb\u016bs iesp\u0113jams atteikties. Lai gan Meta apgalvo, ka sensit\u012bvi sarunu temati netiks izmantoti rekl\u0101mas m\u0113r\u0137\u0113\u0161anai, \u0161is solis izsauc nopietnas ba\u017eas par priv\u0101tumu un datu aizsardz\u012bbu. Miljoniem lietot\u0101ju vis\u0101 pasaul\u0113 saskaras ar jaut\u0101jumu, k\u0101 vi\u0146u digit\u0101l\u0101s sarunas var tikt izmantotas neparedz\u0113tiem m\u0113r\u0137iem.<\/p>\n
MI un rekl\u0101mas: jauna \u0113ra datu izmanto\u0161an\u0101<\/p>\n
Meta, kas ir soci\u0101lo t\u012bklu platformu Facebook, Instagram un WhatsApp \u012bpa\u0161nieks, jau ilgu laiku ir bijusi atkar\u012bga no lietot\u0101ju datu v\u0101k\u0161anas, lai nodro\u0161in\u0101tu personaliz\u0113tu pieredzi un, protams, lai peln\u012btu naudu ar m\u0113r\u0137\u0113tu rekl\u0101mu. Tagad uz\u0146\u0113mums ir gatavs spert soli t\u0101l\u0101k, iesaistot savas MI sarunu funkcijas \u0161aj\u0101 proces\u0101. S\u0101kot ar 16. decembri, sarunas ar Meta MI pakalpojumiem tiks analiz\u0113tas, lai bag\u0101tin\u0101tu lietot\u0101ju profilus, t\u0101d\u0113j\u0101di padarot rekl\u0101mas v\u0113l prec\u012bz\u0101kas un personaliz\u0113t\u0101kas.<\/p>\n
\u0160\u012b pieeja ir da\u013ca no pla\u0161\u0101kas tendences tehnolo\u0123iju pasaul\u0113, kur MI tiek arvien vair\u0101k izmantots datu anal\u012bzei un personaliz\u0101cijai. Tom\u0113r Meta gad\u012bjum\u0101 ba\u017eas rada ne tikai datu v\u0101k\u0161anas apjoms, bet ar\u012b tas, ka no \u0161\u012bs konkr\u0113t\u0101s funkcijas \u2013 sarunu izmanto\u0161anas rekl\u0101mas m\u0113r\u0137\u0113\u0161anai \u2013 nav paredz\u0113ts atteikties. Tas noz\u012bm\u0113, ka lietot\u0101jiem, kas v\u0113las turpin\u0101t izmantot Meta platformas, n\u0101ksies pie\u0146emt \u0161os jaunin\u0101jumus, pat ja tie rada ba\u017eas par priv\u0101tumu.<\/p>\n
ES un Lielbrit\u0101nija: iz\u0146\u0113mumi un aizsardz\u012bba<\/p>\n
Ir svar\u012bgi atz\u012bm\u0113t, ka Eiropas Savien\u012bbas (ES) un Liel\u0101k\u0101s Brit\u0101nijas (UK) lietot\u0101jiem \u0161\u012b politika netiks piem\u0113rota. Iemesls ir stingr\u0101ki datu aizsardz\u012bbas likumi, piem\u0113ram, Visp\u0101r\u012bg\u0101 datu aizsardz\u012bbas regula (VDAR), kas pieprasa skaidru piekri\u0161anu personas datu izmanto\u0161anai. Meta apgalvo, ka viet\u0113jie likumi ne\u013cauj neierobe\u017eotu piek\u013cuvi lietot\u0101ju datiem bez vi\u0146u nep\u0101rprotamas piekri\u0161anas. Tas rada interesantu situ\u0101ciju, kur\u0101 lietot\u0101ji da\u017e\u0101d\u0101s pasaules da\u013c\u0101s sa\u0146ems at\u0161\u0137ir\u012bgu priv\u0101tuma l\u012bmeni, atkar\u012bb\u0101 no vi\u0146u atra\u0161an\u0101s vietas.<\/p>\n
Tom\u0113r pat \u0161aj\u0101s teritorij\u0101s Meta ir sask\u0101rusies ar kritiku un juridiskiem izaicin\u0101jumiem saist\u012bb\u0101 ar MI datu izmanto\u0161anu. Ir biju\u0161i gad\u012bjumi, kad uz\u0146\u0113mums ir atlicis savus pl\u0101nus vai sask\u0101ries ar s\u016bdz\u012bb\u0101m no priv\u0101tuma aizst\u0101v\u012bbas organiz\u0101cij\u0101m, jo \u012bpa\u0161i attiec\u012bb\u0101 uz datu izmanto\u0161anu bez skaidras lietot\u0101ju piekri\u0161anas vai ar sare\u017e\u0123\u012btiem atteik\u0161an\u0101s procesiem.<\/p>\n
Ba\u017eas par priv\u0101tumu: ko \u012bsti noz\u012bm\u0113 MI noklaus\u012b\u0161an\u0101s?<\/p>\n
Termins “noklaus\u012bties” var rad\u012bt sp\u0113c\u012bgas negat\u012bvas emocijas, un tas ir saprotams. Lai gan Meta apgalvo, ka MI nepiek\u013c\u016bs priv\u0101tam saturam, ja lietot\u0101js akt\u012bvi neiedarbosies ar asistentu, past\u0101v ba\u017eas par to, k\u0101 \u0161ie dati tiks apstr\u0101d\u0101ti un kas tiem var\u0113s piek\u013c\u016bt. Ir zi\u0146ots, ka Meta pie\u0146em darb\u0101 l\u012bgumdarbiniekus, kuriem ir piek\u013cuve lietot\u0101ju sarun\u0101m ar MI, un \u0161ie darbinieki da\u017ek\u0101rt ir sask\u0101ru\u0161ies ar personas datiem, tostarp v\u0101rdiem, e-pasta adres\u0113m un pat fotogr\u0101fij\u0101m.<\/p>\n
\u0160\u012b situ\u0101cija ir \u012bpa\u0161i satrauco\u0161a, jo lietot\u0101ji, iesp\u0113jams, neapzin\u0101s, ka vi\u0146u sarunas var tikt apl\u016bkotas, pat ja vi\u0146i ir p\u0101rliecin\u0101ti par sarunas priv\u0101tumu. Pat ja Meta apgalvo, ka sensit\u012bvi temati, piem\u0113ram, politika vai reli\u0123ija, netiks izmantoti rekl\u0101m\u0101m, joproj\u0101m past\u0101v risks, ka citi, maz\u0101k jut\u012bgi dati var tikt izmantoti lietot\u0101ju profilu veido\u0161an\u0101. \u0160\u0101du datu izmanto\u0161ana, pat ja t\u0101 ir anonimiz\u0113ta, var rad\u012bt neparedz\u0113tas sekas.<\/p>\n
Tehniskie aspekti un atteik\u0161an\u0101s iesp\u0113jas<\/p>\n
Meta ir izstr\u0101d\u0101jusi jaunu funkciju “Private Processing” (priv\u0101ta apstr\u0101de), kas, p\u0113c uz\u0146\u0113muma teikt\u0101, \u013cauj apstr\u0101d\u0101t lietot\u0101ju mijiedarb\u012bbas ar MI lok\u0101li vai izmantojot \u0161ifr\u0113tu datu p\u0101rraidi, t\u0101d\u0113j\u0101di ne\u013caujot Meta piek\u013c\u016bt sarunu saturam. Tom\u0113r \u0161\u012b funkcija nav piln\u012bb\u0101 izsl\u0113dzama un ir integr\u0113ta platform\u0101s. Lai gan t\u0101 cen\u0161as uzlabot priv\u0101tumu, lietot\u0101jiem joproj\u0101m ir j\u0101b\u016bt uzman\u012bgiem ar to, ko vi\u0146i dala ar MI.<\/p>\n
Ir svar\u012bgi saprast, ka pat tad, ja lietot\u0101js ir atteicies no datu izmanto\u0161anas rekl\u0101mas m\u0113r\u0137\u0113\u0161anai, vi\u0146a dati joproj\u0101m var tikt izmantoti MI mode\u013cu apm\u0101c\u012bbai. P\u0113c tam, kad dati ir izmantoti MI mode\u013cu apm\u0101c\u012bbai, tie ir neatgriezeniski iestr\u0101d\u0101ti \u0161ajos mode\u013cos. T\u0101p\u0113c pat personas datu dz\u0113\u0161ana v\u0113l\u0101k neatgriez\u012bsies atpaka\u013c MI sist\u0113m\u0101.<\/p>\n
Iesp\u0113jam\u0101s sekas un lietot\u0101ju reakcija<\/p>\n
\u0160\u012b jaun\u0101 politika ir izrais\u012bjusi ba\u017eas un neapmierin\u0101t\u012bbu daudzu lietot\u0101ju vid\u016b. Daudzi kritiz\u0113 Meta par caursp\u012bd\u012bguma tr\u016bkumu un par to, ka tas liek lietot\u0101jiem izv\u0113l\u0113ties starp priv\u0101tumu un platformas lieto\u0161anu. K\u0101 nor\u0101d\u012bts, pat ja tiek izmantots atteik\u0161an\u0101s meh\u0101nisms, tas bie\u017ei vien ir sare\u017e\u0123\u012bts un prasa lietot\u0101jam akt\u012bvi r\u012bkoties, lai pasarg\u0101tu savus datus.<\/p>\n
Da\u017ei eksperti br\u012bdina, ka \u0161\u0101da datu v\u0101k\u0161ana var\u0113tu tikt izmantota ne tikai rekl\u0101m\u0101m, bet ar\u012b uzraudz\u012bbai vai pat manipul\u0101cijai n\u0101kotn\u0113. Lai gan Meta cen\u0161as p\u0101rliecin\u0101t lietot\u0101jus par savu atbild\u012bgo pieeju, v\u0113sturiskie dati un eso\u0161\u0101s ba\u017eas liecina, ka lietot\u0101jiem j\u0101b\u016bt \u013coti modriem attiec\u012bb\u0101 uz savu personas datu aizsardz\u012bbu soci\u0101lajos t\u012bklos.<\/p>\n
N\u0101kotnes perspekt\u012bvas un izv\u0113les br\u012bv\u012bba<\/p>\n
Meta MI att\u012bst\u012bba un integr\u0101cija platform\u0101s turpin\u0101sies, un ir skaidrs, ka uz\u0146\u0113mums cen\u0161as maksim\u0101li izmantot savus datu resursus. Lietot\u0101jiem Eirop\u0101 pagaid\u0101m ir liel\u0101ka kontrole p\u0101r saviem datiem, pateicoties stingriem likumiem, ta\u010du glob\u0101l\u0101 m\u0113rog\u0101 tendence ir skaidra: MI arvien vair\u0101k ietekm\u0113s to, k\u0101 m\u0113s saskaramies ar digit\u0101lo pasauli un k\u0101 m\u016bsu dati tiek izmantoti. Svar\u012bgi ir b\u016bt inform\u0113tiem par sav\u0101m ties\u012bb\u0101m un iesp\u0113j\u0101m, k\u0101 ar\u012b r\u016bp\u012bgi p\u0101rskat\u012bt priv\u0101tuma politikas un iestat\u012bjumus, lai aizsarg\u0101tu savu personisko inform\u0101ciju.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta m\u0101ksl\u012bgais intelekts: Sarunas tiek izmantotas rekl\u0101mai \u2013 ko tas noz\u012bm\u0113 jums? Soci\u0101lo t\u012bklu gigants Meta pl\u0101no s\u0101kt…\n","protected":false},"author":2,"featured_media":15688,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,5405,5406,174,35,39,38,36,37,34,40,87,5403,5404,5407,5408],"class_list":{"0":"post-15687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-datu-aizsardziba","11":"tag-facebook","12":"tag-instagram","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-maksligais-intelekts","21":"tag-meta-ai","22":"tag-privatums","23":"tag-reklama","24":"tag-vdar"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/15687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=15687"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/15687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/15688"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=15687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=15687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=15687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}