Ferrari maina savu elektrisko amb\u012bciju virzienu<\/p>\n
It\u0101lijas grezn\u0101ko sporta auto ra\u017eot\u0101js “Ferrari” ir izdar\u012bjis p\u0101rsteidzo\u0161u pagriezienu sav\u0101 n\u0101kotnes strat\u0113\u0123ij\u0101, b\u016btiski samazinot savas elektrisko automobi\u013cu (EV) amb\u012bcijas l\u012bdz 2030. gadam. S\u0101kotn\u0113j\u0101s prognozes, kas paredz\u0113ja, ka elektromobi\u013ci veidos 40% no uz\u0146\u0113muma mode\u013cu kl\u0101sta, tagad ir uz pusi samazin\u0101tas l\u012bdz 20%. \u0160is l\u0113mums, kas tika pazi\u0146ots uz\u0146\u0113muma kapit\u0101la tirgus dien\u0101, atspogu\u013co piesardz\u012bg\u0101ku pieeju elektrifik\u0101cijas jom\u0101, ko ietekm\u0113 tirgus apst\u0101k\u013ci un klientu v\u0113lmju att\u012bst\u012bba ultra-luksusa segment\u0101. <\/p>\n
Sabalans\u0113ta pieeja un klientu v\u0113lmju atspogu\u013cojums<\/p>\n
Komp\u0101nija tagad pl\u0101no, ka l\u012bdz 2030. gadam iek\u0161dedzes dzin\u0113ju (ICE) mode\u013ci veidos 40% no pied\u0101v\u0101juma, tikpat liels \u012bpatsvars b\u016bs hibr\u012bdiem, un tikai 20% b\u016bs piln\u012bb\u0101 elektriskie transportl\u012bdzek\u013ci. \u0160\u012b strat\u0113\u0123ija at\u0161\u0137iras no 2022. gad\u0101 izteikt\u0101s prognozes, kas paredz\u0113ja tie\u0161i pret\u0113ju ainu \u2013 40% elektromobi\u013cu un 20% iek\u0161dedzes dzin\u0113ju mode\u013cu. “Ferrari” vad\u012bba nor\u0101da, ka \u0161\u012bs izmai\u0146as ir balst\u012btas uz klientu orient\u0101ciju un tirgus att\u012bst\u012bbas prognoz\u0113m. Luksusa segment\u0101 piepras\u012bjums p\u0113c augstas veiktsp\u0113jas elektromobi\u013ciem ir att\u012bst\u012bjies l\u0113n\u0101k nek\u0101 s\u0101kotn\u0113ji gaid\u012bts, jo daudzi tradicion\u0101lie pirc\u0113ji joproj\u0101m augstu v\u0113rt\u0113 iek\u0161dedzes dzin\u0113ju rad\u012bto ska\u0146u un saj\u016btu.<\/p>\n
“M\u016bsu pieeja joproj\u0101m tiek vad\u012bta no klientu cer\u012bb\u0101m un tehnolo\u0123isk\u0101s izcil\u012bbas,” nor\u0101d\u012bja “Ferrari” vad\u012bba savos prezent\u0101cijas materi\u0101los.<\/p><\/blockquote>\n
Pirmais elektriskais “Ferrari” un turpm\u0101kie pl\u0101ni<\/p>\n
Lai gan elektrisko automobi\u013cu \u012bpatsvars ir samazin\u0101ts, “Ferrari” nav atteicies no elektrifik\u0101cijas. Komp\u0101nija prezent\u0113ja savu pirmo piln\u012bb\u0101 elektrisko modeli \u2013 “Ferrari Elettrica” \u2013 kura tehnolo\u0123iskais pl\u0101nojums un \u0161asija tika demonstr\u0113ta. “Elettrica” tirg\u016b non\u0101ks n\u0101kamaj\u0101 gad\u0101, un t\u0101 ra\u017eo\u0161an\u0101 tiek izmantotas iek\u0161\u0113ji izstr\u0101d\u0101tas sast\u0101vda\u013cas, tostarp akumulatoru bloki, e-asu piedzi\u0146as un invertori, kas tiek ra\u017eoti jaunaj\u0101 “e-building” r\u016bpn\u012bc\u0101 Maranello. <\/p>\n
N\u0101kotn\u0113 “Ferrari” pl\u0101no laist klaj\u0101 vid\u0113ji \u010detrus jaunus mode\u013cus gad\u0101 laikposm\u0101 no 2026. l\u012bdz 2030. gadam. Uz\u0146\u0113mums ar\u012b cer palielin\u0101t savu akt\u012bvo klientu b\u0101zi par aptuveni 20% sal\u012bdzin\u0101jum\u0101 ar 2022. gadu, sasniedzot 90 000 klientu. Lai veicin\u0101tu klientu iesaisti, pl\u0101nots atv\u0113rt jaunus “Tailor Made” centrus Tokij\u0101 un Losand\u017eelos\u0101 2027. gad\u0101, kur klienti var\u0113s personaliz\u0113t savus automobi\u013cus.<\/p>\n
Investoru reakcija un tirgus dinamika<\/p>\n
\u0160\u012bs izmai\u0146as strat\u0113\u0123ij\u0101 izrais\u012bju\u0161as at\u0161\u0137ir\u012bgu reakciju finan\u0161u tirgos. Da\u017ei anal\u012bti\u0137i paudu\u0161i vil\u0161anos par samazin\u0101tajiem elektrifik\u0101cijas m\u0113r\u0137iem un piesardz\u012bg\u0101kiem pe\u013c\u0146as prognoz\u0113jumiem, kas lika “Ferrari” akciju v\u0113rt\u012bbai kristies. “Financial Times” zi\u0146oja, ka \u0161\u012bs izmai\u0146as ir rad\u012bju\u0161as \u0161aubas par “Ferrari” sp\u0113ju konkur\u0113t arvien stingr\u0101k regul\u0113taj\u0101 Eiropas tirg\u016b. Citi anal\u012bti\u0137i gan uzsver, ka \u0161\u0101da pieeja var\u0113tu b\u016bt sapr\u0101t\u012bga, \u0146emot v\u0113r\u0101, ka “Ferrari” pirc\u0113ji v\u0113l nav piln\u012bb\u0101 gatavi p\u0101riet uz elektriskajiem transportl\u012bdzek\u013ciem, un tas \u013cauj uz\u0146\u0113mumam saglab\u0101t savu eso\u0161o augsto pe\u013c\u0146as mar\u017eu no iek\u0161dedzes un hibr\u012bdu mode\u013ciem, vienlaikus pilnveidojot savu EV tehnolo\u0123iju. <\/p>\n
Ilgtsp\u0113ja un tehnolo\u0123isk\u0101 neitralit\u0101te<\/p>\n
Neskatoties uz elektrifik\u0101cijas m\u0113r\u0137u korekcij\u0101m, “Ferrari” apliecina savu ap\u0146em\u0161anos sasniegt oglek\u013ca neitralit\u0101ti l\u012bdz 2030. gadam. Uz\u0146\u0113mums turpina ieguld\u012bt gan iek\u0161dedzes, gan hibr\u012bdu, gan elektriskajos sp\u0113ka agreg\u0101tos, cen\u0161oties saglab\u0101t tehnolo\u0123isko neitralit\u0101ti. Tiek prognoz\u0113ts, ka “Ferrari” samazin\u0101s savas CO2 emisijas (Scope 1 un 2) vismaz par 90% l\u012bdz 2030. gadam sal\u012bdzin\u0101jum\u0101 ar 2021. gadu, un netie\u0161\u0101s emisijas (Scope 3) par 25% sal\u012bdzin\u0101jum\u0101 ar 2024. gadu.<\/p>\n
“Ferrari” prezidents D\u017eons Elkanns uzsv\u0113ra: “Ar jauno “Ferrari Elettrica” m\u0113s atkal apliecin\u0101m savu v\u0113lmi progres\u0113t, apvienojot tehnolo\u0123iju discipl\u012bnu, dizaina rado\u0161umu un ra\u017eo\u0161anas prasmes.”<\/p>\n
N\u0101kotnes perspekt\u012bvas un luksusa pozicion\u0113\u0161ana<\/p>\n
“Ferrari” strat\u0113\u0123ija paredz, ka n\u0101kotn\u0113 arvien liel\u0101ka uzman\u012bba tiks piev\u0113rsta klientu personaliz\u0101cijas iesp\u0113j\u0101m un z\u012bmola dz\u012bvesstila papla\u0161in\u0101\u0161anai. Tiek pl\u0101nots jaunu “Tailor Made” centru atkl\u0101\u0161ana, k\u0101 ar\u012b luksusa pre\u010du un pieredzes pied\u0101v\u0101juma papla\u0161in\u0101\u0161ana gan eso\u0161ajiem \u012bpa\u0161niekiem, gan z\u012bmola faniem. <\/p>\n
Komp\u0101nijas izpilddirektors Benedeto Vigna koment\u0113ja: “Ferrari unik\u0101l\u0101 pozicion\u0113\u0161ana rodas no mantojuma, tehnolo\u0123iju un autosporta apvien\u012bbas. M\u016bsu dibin\u0101t\u0101ja m\u0101c\u012bbas, vi\u0146a v\u012bzijas gars, vi\u0146a v\u0113lme no jauna defin\u0113t iesp\u0113ju robe\u017eas, kop\u0101 ar dzi\u013cu sportisku dv\u0113seli, joproj\u0101m nosaka, kas m\u0113s esam \u0161odien, un vada m\u016bsu amb\u012bcijas \u0161ai desmitgadei.”<\/p>\n
Lai gan “Ferrari” samazina savu elektrisko amb\u012bciju apjomu, uz\u0146\u0113mums turpina savu ce\u013cu, mekl\u0113jot l\u012bdzsvaru starp ilggad\u0113j\u0101m trad\u012bcij\u0101m, tehnolo\u0123isko inov\u0101ciju un klientu main\u012bgaj\u0101m v\u0113lm\u0113m, cen\u0161oties saglab\u0101t savu unik\u0101lo poz\u012bciju luksusa automobi\u013cu tirg\u016b.<\/p>\n","protected":false},"excerpt":{"rendered":"Ferrari maina savu elektrisko amb\u012bciju virzienu It\u0101lijas grezn\u0101ko sporta auto ra\u017eot\u0101js “Ferrari” ir izdar\u012bjis p\u0101rsteidzo\u0161u pagriezienu sav\u0101 n\u0101kotnes…\n","protected":false},"author":2,"featured_media":17141,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[5732,77,76,3775,4178,231,5731,35,39,38,36,37,34,40],"class_list":{"0":"post-17140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-auto-industrijas-strategija","9":"tag-bizness","10":"tag-business","11":"tag-elektromobilis","12":"tag-ferrari","13":"tag-hibrids","14":"tag-ieksdedzes-dzinejs","15":"tag-latvia","16":"tag-latvian","17":"tag-latviesu","18":"tag-latviesu-valoda","19":"tag-latviesuvaloda","20":"tag-latvija","21":"tag-lv"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/17140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=17140"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/17140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/17141"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=17140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=17140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=17140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}