Latvijas alus tirgus p\u0113d\u0113jos gados piedz\u012bvo b\u016btiskas p\u0101rmai\u0146as. Viet\u0113jo alus dar\u012btavu p\u0101rdo\u0161anas dar\u012bjumi un apvieno\u0161an\u0101s k\u013cuvu\u0161i par arvien bie\u017e\u0101ku regularit\u0101ti, un ar\u012b nesen pazi\u0146otais Valmiermui\u017eas alus dar\u012btavas p\u0101rdo\u0161anas dar\u012bjums to apstiprina.<\/p>\n
Tom\u0113r \u0161\u012b tendence iez\u012bm\u0113 pla\u0161\u0101ku probl\u0113mu \u2013 neatkar\u012bgajiem alus ra\u017eot\u0101jiem konkur\u0113t ar lielajiem starptautiskajiem uz\u0146\u0113mumiem bie\u017ei noz\u012bm\u0113 c\u012b\u0146u par izdz\u012bvo\u0161anu, nevis att\u012bst\u012bbu. K\u0101p\u0113c neatkar\u012bgie aldari turas v\u0113l joproj\u0101m pie savas vietas tirg\u016b?<\/p>\n
Latvijas neatkar\u012bgo aldaru biedr\u012bb\u0101 \u0161obr\u012bd ir 15 dal\u012bbnieki. Pa\u0161laik Latvij\u0101 darbojas vair\u0101k nek\u0101 40 neatkar\u012bgas alus dar\u012btavas, savuk\u0101rt liel\u0101k\u0101 tirgus da\u013ca koncentr\u0113jas starptautisko koncernu rok\u0101s. \u0160ie sp\u0113l\u0113t\u0101ji nosaka cenu politiku, veido ekskluzivit\u0101tes l\u012bgumus un arvien vair\u0101k ietekm\u0113 tirgus strukt\u016bru. Tom\u0113r neatkar\u012bgie aldari saglab\u0101 noz\u012bm\u012bgu lomu \u2013 tie ne tikai nodro\u0161ina darba vietas re\u0123ionos un veicina t\u016brisma att\u012bst\u012bbu, bet ar\u012b turpina sarg\u0101t viet\u0113j\u0101s alus dar\u012b\u0161anas trad\u012bcijas un gar\u0161u daudzveid\u012bbu.<\/p>\n
\u201cIkdien\u0101 saskaramies ar t\u0101diem izaicin\u0101jumiem k\u0101 augsts akc\u012bzes nodoklis, ekskluzivit\u0101tes l\u012bgumi, ierobe\u017eota piek\u013cuve tirgum, sp\u0113c\u012bga konkurence no lielajiem ra\u017eot\u0101jiem. Bet taj\u0101 pa\u0161\u0101 laik\u0101 redzam arvien pieaugo\u0161u pat\u0113r\u0113t\u0101ju interesi par kvalit\u0101ti, autentisku st\u0101stu un viet\u0113jo izcelsmi. Cilv\u0113ki vairs nev\u0113las tikai l\u0113t\u0101ko produktu \u2013 vi\u0146i mekl\u0113 raksturu un lok\u0101lo z\u012bmola st\u0101stu,\u201d skaidro Roberts Jansons, DUNA izpilddirektors.<\/p>\n
Kam\u0113r citviet pasaul\u0113, V\u0101cij\u0101, ASV, mazajiem ra\u017eot\u0101jiem tiek sniegts atbalsts ar nodok\u013cu atlaid\u0113m un atv\u0113rt\u0101ks tirgus, Latvij\u0101 \u0161\u0101ds atbalsts joproj\u0101m tr\u016bkst \u2013 neatkar\u012bgajiem aldariem joproj\u0101m j\u0101lau\u017eas cauri sist\u0113mai. \u201cNeskatoties uz to, DUNA att\u012bst\u0101s \u2013 komandai pievienojies it\u0101\u013cu br\u016bveris, invest\u0113ts modern\u0101s iek\u0101rtas, un alus tiek br\u016bv\u0113ts no augstv\u0113rt\u012bg\u0101m izejviel\u0101m ar Kurzemei rakstur\u012bgu gar\u0161u\u201d, saka R. Jansons.<\/p>\n
Pat\u0113r\u0113t\u0101ju paradumi main\u0101s \u2013 pieaug interese par bezalkoholisko alu, ni\u0161as dz\u0113rieniem un lok\u0101liem st\u0101stiem. Tas paver iesp\u0113jas neatkar\u012bgajiem ra\u017eot\u0101jiem atrast savu vietu tirg\u016b un veicin\u0101t alus kult\u016bras daudzveid\u012bbu Latvij\u0101. \u201cLielajiem ra\u017eot\u0101jiem ir apjoms, mums \u2013 raksturs un autentiskums. Tie\u0161i tas piesaista m\u016bsu pirc\u0113ju, kur\u0161 arvien bie\u017e\u0101k v\u0113las ne tikai produktu, bet ar\u012b v\u0113rt\u012bbu un st\u0101stu. Uzskatu, ka neatkar\u012bg\u0101s alus dar\u012btavas Latvij\u0101 turpina pier\u0101d\u012bt, ka pat sare\u017e\u0123\u012btos apst\u0101k\u013cos iesp\u0113jams augt un att\u012bst\u012bties, ja fokuss tiek likts uz inov\u0101cij\u0101m, kvalit\u0101ti un viet\u0113j\u0101s identit\u0101tes izcel\u0161anu,\u201d uzsver R. Jansons.<\/p>\n","protected":false},"excerpt":{"rendered":"Latvijas alus tirgus p\u0113d\u0113jos gados piedz\u012bvo b\u016btiskas p\u0101rmai\u0146as. Viet\u0113jo alus dar\u012btavu p\u0101rdo\u0161anas dar\u012bjumi un apvieno\u0161an\u0101s k\u013cuvu\u0161i par arvien…\n","protected":false},"author":2,"featured_media":17700,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[869,77,870,76,867,35,39,38,36,37,34,871,868,40,21],"class_list":{"0":"post-17699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-biznesa-zinas","9":"tag-bizness","10":"tag-bizness-latvija","11":"tag-business","12":"tag-dienas-zinas","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-biznesa-zinas","20":"tag-latvijas-zinas","21":"tag-lv","22":"tag-zinas"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/17699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=17699"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/17699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/17700"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=17699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=17699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=17699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}