Lebronam D\u017eeimsu izvirza aps\u016bdz\u012bbas par maldino\u0161u “Otr\u0101s L\u0113muma” rekl\u0101mu<\/p>\n
Losand\u017eelosas “Lakers” basketbola kluba superzvaigzne Lebrons D\u017eeimss sask\u0101ries ar negaid\u012btu juridisku probl\u0113mu. K\u0101ds kluba fans, Endrj\u016b Garsija, ir iesniedzis pras\u012bbu ties\u0101, apgalvojot, ka D\u017eeimss vi\u0146u ir maldin\u0101jis ar savu nesen\u0101s rekl\u0101mas kampa\u0146as pal\u012bdz\u012bbu. D\u017eeimsa s\u0101kotn\u0113jais pazi\u0146ojums, kas tika reklam\u0113ts k\u0101 “Visiem l\u0113mumiem no svara”, izrais\u012bja pla\u0161as spekul\u0101cijas par vi\u0146a karjeras n\u0101kotni, mudinot daudzus fanus tic\u0113t, ka vi\u0146\u0161 gatavojas pazi\u0146ot par savu aizie\u0161anu no profesion\u0101l\u0101 sporta. \u0160\u012b a\u017eiot\u0101\u017ea izrais\u012bja iev\u0113rojamu interesi un, k\u0101 apgalvo Garsija, noveda pie bi\u013ce\u0161u cenu strauja pieauguma uz vienu no gaid\u0101maj\u0101m “Lakers” sp\u0113l\u0113m.<\/p>\n
Spekul\u0101cijas par aizie\u0161anu un bi\u013ce\u0161u tirgus uzbudin\u0101jums<\/p>\n
Viss s\u0101k\u0101s ar D\u017eeimsa soci\u0101lajos t\u012bklos public\u0113to \u012bso video, kur\u0101 vi\u0146\u0161 sol\u012bja sniegt “visu l\u0113mumu l\u0113mumu”. \u0160is pazi\u0146ojums, kas tika atk\u0101rtots ar tviter\u012b public\u0113tu video un \u012bpa\u0161u mirk\u013cbirku #TheSecondDecision, bija skaidrs atsauce uz D\u017eeimsa slaveno 2010. gada “The Decision” notikumu, kad vi\u0146\u0161 pazi\u0146oja par p\u0101reju uz Maiami “Heat”. T\u0101 k\u0101 Lebrons D\u017eeimss ir 40 gadus vecs un gatavojas savai rekordlielajai 23. NBA sezonai, daudzi fani un mediju p\u0101rst\u0101vji pie\u0146\u0113ma, ka “otrais l\u0113mums” b\u016bs saist\u012bts ar vi\u0146a aizie\u0161anu no basketbola. \u0160\u012bs ba\u017eas izrais\u012bja milz\u012bgu interesi par bi\u013cet\u0113m uz “Lakers” sp\u0113l\u0113m, \u012bpa\u0161i uz sp\u0113li pret Kl\u012bvlendas “Cavaliers”, kas var\u0113tu b\u016bt vi\u0146a p\u0113d\u0113j\u0101 sp\u0113le pret komandu, kas vi\u0146u draft\u0113ja. Saska\u0146\u0101 ar bi\u013ce\u0161u tirdzniec\u012bbas platform\u0101m, piem\u0113ram, StubHub, bi\u013ce\u0161u cenas strauji uzl\u0113ca, da\u017ek\u0101rt pat dubultojoties vai tr\u012bsk\u0101r\u0161ojoties \u012bs\u0101 laik\u0101 p\u0113c D\u017eeimsa tv\u012bta public\u0113\u0161anas. Piem\u0113ram, vid\u0113j\u0101 bi\u013ce\u0161u cena uz “Lakers” p\u0113d\u0113jo m\u0101jas sp\u0113li strauji pieauga no aptuveni 250 l\u012bdz 500 dol\u0101riem stundas laik\u0101.<\/p>\n
Negaid\u012bta rekl\u0101ma un fanu vil\u0161an\u0101s<\/p>\n
Diem\u017e\u0113l, kad pien\u0101ca ilgi gaid\u012btais “l\u0113muma” br\u012bdis, tas izr\u0101d\u012bj\u0101s nevis par aizie\u0161anu no sporta, bet gan par sadarb\u012bbu ar alkoholisko dz\u0113rienu z\u012bmolu Hennessy. D\u017eeimss public\u0113ja video, kur\u0101 vi\u0146\u0161 pazi\u0146oja: “\u0160oruden es \u0146em\u0161u savus talantus uz Hennessy VSOP.” \u0160is atkl\u0101jums lika daudziem faniem justies piekr\u0101ptiem un v\u012blu\u0161iemies. Viens no \u0161iem faniem, Endrj\u016b Garsija, kur\u0161 bija ieg\u0101d\u0101jies divas bi\u013cetes uz sp\u0113li pret “Cavaliers” par 432,83 dol\u0101riem par bi\u013ceti (kop\u0101 865,66 dol\u0101ri), apgalvo, ka bi\u013ce\u0161u v\u0113rt\u012bba ir piln\u012bb\u0101 zudusi p\u0113c tam, kad tika atkl\u0101ta paties\u0101 rekl\u0101mas kampa\u0146as b\u016bt\u012bba. Vi\u0146\u0161 apgalvo, ka \u0161\u012bs bi\u013cetes, ko vi\u0146\u0161 ieg\u0101d\u0101j\u0101s ar cer\u012bbu redz\u0113t D\u017eeimsa p\u0113d\u0113jo sp\u0113li, vairs nav v\u0113rt\u012bgas, jo vi\u0146\u0161 nav pazi\u0146ojis par savu aizie\u0161anu.<\/p>\n
\n“Es neb\u016btu t\u0101s ieg\u0101d\u0101jies, ja vi\u0146\u0161 neb\u016btu pl\u0101nojis aiziet pensij\u0101. Vienk\u0101r\u0161i un skaidri,” Garsija izteic\u0101s.<\/p>\n<\/blockquote>\n
Juridisk\u0101 darb\u012bba un aps\u016bdz\u012bbas<\/p>\n
Garsija iesniegtaj\u0101 pras\u012bb\u0101 tiek nor\u0101d\u012bts, ka D\u017eeimss ir vain\u012bgs “kr\u0101p\u0161an\u0101, maldin\u0101\u0161an\u0101, nepatiesu zi\u0146u snieg\u0161an\u0101 un jebkura cita juridisk\u0101 pamata atg\u016b\u0161anai”. Vi\u0146\u0161 uzskata, ka D\u017eeimsa m\u0101rketinga strat\u0113\u0123ija rad\u012bja viltus priek\u0161statu un nodar\u012bja vi\u0146am finansi\u0101lus zaud\u0113jumus. \u0160\u012b ir pirm\u0101 form\u0101l\u0101 juridisk\u0101 lieta, kas saist\u012bta ar “The Second Decision” kampa\u0146u. Lai gan da\u017ei juristi nor\u0101da, ka \u0161\u0101d\u0101 gad\u012bjum\u0101 pier\u0101d\u012bt zaud\u0113jumus var\u0113tu b\u016bt sare\u017e\u0123\u012bti, jo bi\u013cet\u0113m joproj\u0101m ir v\u0113rt\u012bba k\u0101 parastai NBA sp\u0113les bi\u013cetei, Garsija ir ap\u0146\u0113m\u012bbas pilns pan\u0101kt taisn\u012bbu. Vi\u0146a pras\u012bba ir par 865,66 dol\u0101ru kompens\u0101ciju, kas ir summa, ko vi\u0146\u0161 izt\u0113r\u0113ja par bi\u013cet\u0113m. \u0160obr\u012bd Lebrons D\u017eeimss nav sniedzis publiskus koment\u0101rus par \u0161o pras\u012bbu.<\/p>\n
Anal\u012bze un perspekt\u012bvas<\/p>\n
\u0160is gad\u012bjums izce\u013c arvien bie\u017e\u0101ko probl\u0113mu, kad slaven\u012bbas un z\u012bmoli izmanto emocion\u0101lu un aizraujo\u0161u m\u0101rketingu, lai piesaist\u012btu uzman\u012bbu. Kam\u0113r vieni uzskata, ka tas ir rado\u0161s un efekt\u012bvs veids, k\u0101 rad\u012bt a\u017eiot\u0101\u017eu, citi, piem\u0113ram, Garsija, uzskata, ka tas ir ne\u0113tiski un potenci\u0101li kait\u012bgi. \u0160\u012b tiesas pr\u0101va var\u0113tu noteikt precedentu tam, k\u0101 tiek regul\u0113ti un uztverti l\u012bdz\u012bgi m\u0101rketinga triki n\u0101kotn\u0113. Da\u017ei eksperti br\u012bdina, ka slaven\u012bb\u0101m, kas izmanto str\u012bd\u012bgus momentus, ir j\u0101iev\u0113ro precizit\u0101te, jo “ja tu esi uz\u0146\u0113mis sliktu filmu, parasti tu nevari sagaid\u012bt turpin\u0101jumu”. Situ\u0101cija ap “The Second Decision” ir par\u0101d\u012bjusi, ka pat liel\u0101k\u0101s zvaigznes nevar izvair\u012bties no sek\u0101m, ja vi\u0146u m\u0101rketinga strat\u0113\u0123ijas ir maldino\u0161as.<\/p>\n","protected":false},"excerpt":{"rendered":"Lebronam D\u017eeimsu izvirza aps\u016bdz\u012bbas par maldino\u0161u “Otr\u0101s L\u0113muma” rekl\u0101mu Losand\u017eelosas “Lakers” basketbola kluba superzvaigzne Lebrons D\u017eeimss sask\u0101ries ar…\n","protected":false},"author":2,"featured_media":18069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[5258,35,39,38,36,37,34,5259,40,5891,5890,67,5889],"class_list":{"0":"post-18068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-lakers","9":"tag-latvia","10":"tag-latvian","11":"tag-latviesu","12":"tag-latviesu-valoda","13":"tag-latviesuvaloda","14":"tag-latvija","15":"tag-lebrons-dzeimss","16":"tag-lv","17":"tag-maldinasana","18":"tag-otra-lemuma","19":"tag-sports","20":"tag-tiesas-prava"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/18068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=18068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/18068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/18069"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=18068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=18068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=18068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}