Latvijas iedz\u012bvot\u0101ji akt\u012bvi iep\u0113rkas \u0101rvalstu interneta veikalos, \u012bpa\u0161i ap\u0123\u0113rbu un aksesu\u0101ru jom\u0101<\/p>\n
P\u0113t\u012bjums, ko veicis uz\u0146\u0113mums SIA “Gemius Latvia”, atkl\u0101j, ka \u0161ogad vair\u0101k nek\u0101 puse jeb 51% Latvijas iedz\u012bvot\u0101ju ir izv\u0113l\u0113ju\u0161ies ieg\u0101d\u0101ties ap\u0123\u0113rbus un aksesu\u0101rus no \u0101rvalstu interneta veikaliem. \u0160is r\u0101d\u012bt\u0101js ir pieaudzis sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jiem gadiem, liecinot par arvien pieaugo\u0161u uztic\u0113\u0161anos un v\u0113lmi izmantot starptautisko e-komercijas pied\u0101v\u0101jumu. Sal\u012bdzino\u0161i, 2022. gad\u0101 \u0161\u0101du pirkumu veica 47% Latvijas iedz\u012bvot\u0101ju, bet pirms Covid-19 pand\u0113mijas, 2020. gad\u0101, \u0161is \u012bpatsvars bija 29%. Tas apliecina, ka digit\u0101l\u0101 iepirk\u0161an\u0101s \u0101rvalst\u012bs k\u013c\u016bst par arvien noz\u012bm\u012bg\u0101ku da\u013cu no kop\u0113j\u0101 pat\u0113ri\u0146a.<\/p>\n
\u0100rzemju e-komercijas popularit\u0101tes pieaugums un tendences<\/p>\n
dati par\u0101da, ka pieaugums nav v\u0113rojams tikai ap\u0123\u0113rbu un aksesu\u0101ru segment\u0101. Ar\u012b pirkumi, kas saist\u012bti ar transportu, piem\u0113ram, aviobi\u013cetes vai citas transportl\u012bdzek\u013cu bi\u013cetes, ir guvu\u0161i popularit\u0101ti, sasniedzot 31% \u0161ogad, sal\u012bdzinot ar 26% 2022. gad\u0101 un 29% 2020. gad\u0101. V\u0113l iespaid\u012bg\u0101ks k\u0101pums ir man\u0101ms rezerv\u0113\u0161anas sist\u0113mu pakalpojumu izmanto\u0161an\u0101 \u2013 \u0161ogad tie ir 41%, kas ir iev\u0113rojami vair\u0101k nek\u0101 2022. gad\u0101 (33%) un ar\u012b pirms pand\u0113mijas (34%). \u0160\u012bs tendences apliecina, ka Latvijas iedz\u012bvot\u0101ji arvien bie\u017e\u0101k izmanto tie\u0161saistes platformas da\u017e\u0101du pakalpojumu un pre\u010du ieg\u0101dei, neaprobe\u017eojoties tikai ar viet\u0113jiem tirgot\u0101jiem.<\/p>\n
Sal\u012bdzinot ar cit\u0101m Baltijas valst\u012bm, Latvija un Igaunija p\u0113d\u0113jo tr\u012bs gadu laik\u0101 uzr\u0101da visstrauj\u0101ko pieaugumu min\u0113taj\u0101s kategorij\u0101s, kas liecina par dinamisku izaugsmi re\u0123ion\u0101. Igaunij\u0101 ap\u0123\u0113rbu un aksesu\u0101ru ieg\u0101de no \u0101rzemju interneta veikaliem \u0161ogad ir sasniegusi 45% (sal\u012bdzinot ar 37% 2022. gad\u0101), savuk\u0101rt transporta bi\u013ce\u0161u ieg\u0101de \u2013 40% (sal\u012bdzinot ar 29% 2022. gad\u0101), un rezerv\u0113\u0161anas sist\u0113mu izmanto\u0161ana \u2013 38% (sal\u012bdzinot ar 29% 2022. gad\u0101). Lietuv\u0101 \u0161ie r\u0101d\u012bt\u0101ji ir nedaudz zem\u0101ki, ar 31% iedz\u012bvot\u0101ju, kas ieg\u0101d\u0101ju\u0161ies ap\u0123\u0113rbu un aksesu\u0101rus, 17% transporta bi\u013cetes un 19% rezerv\u0113\u0161anas sist\u0113mas.<\/p>\n
Motiv\u0101cija iepirkties tie\u0161saist\u0113 un popul\u0101r\u0101kie \u0101rzemju veikali<\/p>\n
Galvenie iemesli, k\u0101p\u0113c Latvijas iedz\u012bvot\u0101ji izv\u0113las iepirkties internet\u0101, ir lab\u0101kas cenas, pla\u0161\u0101ks pre\u010du kl\u0101sts un \u0113rtums. \u0100rzemju interneta veikali bie\u017ei vien pied\u0101v\u0101 konkur\u0113tsp\u0113j\u012bg\u0101kas cenas nek\u0101 viet\u0113jie tirgot\u0101ji, \u012bpa\u0161i ap\u0123\u0113rbu un aksesu\u0101ru, k\u0101 ar\u012b elektronikas un m\u0101jas pre\u010du kategorij\u0101s. Popul\u0101r\u0101k\u0101s \u0101rzemju platformas, kur\u0101s latvie\u0161i iep\u0113rkas, ir Aliexpress.com, Amazon.com un Ebay.com, k\u0101 ar\u012b Asos.com un Aboutyou.com. Aliexpress, piem\u0113ram, izce\u013cas ar milz\u012bgo pre\u010du pied\u0101v\u0101jumu un bie\u017ei vien ar\u012b bezmaksas pieg\u0101di uz Latviju, kas padara to \u012bpa\u0161i pievilc\u012bgu.<\/p>\n
Tom\u0113r j\u0101atz\u012bm\u0113, ka Latvijas iedz\u012bvot\u0101jiem iepirk\u0161an\u0101s internet\u0101 nav sve\u0161a par\u0101d\u012bba. Jau 2019. gad\u0101 p\u0113t\u012bjumi liecin\u0101ja, ka 58% Latvijas iedz\u012bvot\u0101ju p\u0113d\u0113j\u0101 pusgada laik\u0101 ir iepirku\u0161ies \u0101rvalstu interneta veikalos, bet kopum\u0101 80% ir bijusi pieredze ar starptautiskajiem e-veikaliem. Ar\u012b p\u0113d\u0113jie Gemius p\u0113t\u012bjumi apstiprina, ka tie\u0161saistes iepirk\u0161an\u0101s ir neat\u0146emama dz\u012bves sast\u0101vda\u013ca, jo 86% aptauj\u0101to Latvij\u0101 p\u0113d\u0113jo se\u0161u m\u0113ne\u0161u laik\u0101 ir veiku\u0161i vismaz vienu pirkumu tie\u0161saist\u0113.<\/p>\n
Iepirk\u0161an\u0101s paradumu mai\u0146a un n\u0101kotnes tendences<\/p>\n
Interesanti ir nov\u0113rot, ka iepirk\u0161an\u0101s paradumi Latvijas iedz\u012bvot\u0101ju vid\u016b pamaz\u0101m main\u0101s. Lai gan atlaides joproj\u0101m ir svar\u012bgas, ir v\u0113rojama tendence, ka cilv\u0113ki arvien maz\u0101k piev\u0113r\u0161 uzman\u012bbu tikai prec\u0113m ar atlaid\u0113m un l\u0113t\u0101ku z\u012bmolu izv\u0113lei. Vienlaikus pieaug interese par jaunumiem, kvalit\u0101ti un ilgtsp\u0113j\u012bgiem produktiem. Tas var\u0113tu liecin\u0101t par kop\u0113j\u0101s ekonomisk\u0101s situ\u0101cijas uzlabo\u0161anos un pat\u0113r\u0113t\u0101ju v\u0113lmi t\u0113r\u0113t vair\u0101k par v\u0113lamajiem produktiem, kas sniedz pievienoto v\u0113rt\u012bbu. Mazumtirgot\u0101jiem un ra\u017eot\u0101jiem \u0161\u012bs p\u0101rmai\u0146as ir aicin\u0101jums koncentr\u0113ties uz produktu v\u0113rt\u012bbu, inov\u0101cij\u0101m un ilgtsp\u0113j\u012bgu att\u012bst\u012bbu, nevis tikai uz \u012bstermi\u0146a cenu akcij\u0101m.<\/p>\n
N\u0101kotn\u0113 e-komercijas nozar\u0113 varam sagaid\u012bt turpm\u0101ku att\u012bst\u012bbu. Tendences r\u0101da, ka arvien izplat\u012bt\u0101ka k\u013c\u016bst iepirk\u0161an\u0101s no mobilajiem telefoniem, k\u0101 ar\u012b tiek arvien vair\u0101k izmantoti inovat\u012bvi maks\u0101jumu risin\u0101jumi, piem\u0113ram, mobilos maks\u0101jumi un tie\u0161saistes internetbankas maks\u0101jumi. Uz\u0146\u0113mumiem b\u016bs svar\u012bgi nodro\u0161in\u0101t da\u017e\u0101das maks\u0101jumu iesp\u0113jas, lai apmierin\u0101tu da\u017e\u0101du lietot\u0101ju v\u0113lmes, jo pat\u0113r\u0113t\u0101ji bie\u017ei vien atsak\u0101s no pirkuma, ja nav pieejams vi\u0146u izv\u0113l\u0113tais maks\u0101juma veids. T\u0101pat b\u016btiska paliek uzticama, dro\u0161a un savlaic\u012bga pieg\u0101de, k\u0101 ar\u012b ilgtsp\u0113jas jaut\u0101jumi, kas k\u013c\u016bst arvien svar\u012bg\u0101ki pirc\u0113jiem.<\/p>\n
Kopum\u0101 ir skaidrs, ka Latvijas iedz\u012bvot\u0101ji ir k\u013cuvu\u0161i par akt\u012bviem un zino\u0161iem tie\u0161saistes pirc\u0113jiem, kuri nov\u0113rt\u0113 gan pla\u0161o pied\u0101v\u0101jumu un izdev\u012bg\u0101s cenas, gan ar\u012b kvalit\u0101ti un \u0113rtumu. \u0100rzemju interneta veikali ir k\u013cuvu\u0161i par neat\u0146emamu da\u013cu no vi\u0146u iepirk\u0161an\u0101s strat\u0113\u0123ijas, \u012bpa\u0161i ap\u0123\u0113rbu un aksesu\u0101ru ieg\u0101d\u0113.<\/p>\n","protected":false},"excerpt":{"rendered":"Latvijas iedz\u012bvot\u0101ji akt\u012bvi iep\u0113rkas \u0101rvalstu interneta veikalos, \u012bpa\u0161i ap\u0123\u0113rbu un aksesu\u0101ru jom\u0101 P\u0113t\u012bjums, ko veicis uz\u0146\u0113mums SIA “Gemius…\n","protected":false},"author":2,"featured_media":18071,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[5925,5926,77,76,650,5923,35,39,38,36,37,34,5924,40],"class_list":{"0":"post-18070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-apgerbi-un-aksesuari","9":"tag-arvalstu-interneta-veikali","10":"tag-bizness","11":"tag-business","12":"tag-e-komercija","13":"tag-iepirksanas-interneta","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-latvijas-iedzivotaji","21":"tag-lv"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/18070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=18070"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/18070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/18071"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=18070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=18070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=18070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}