Lebrona D\u017eeimsa “Otr\u0101 l\u0113muma” nosl\u0113pums: publicit\u0101tes triks vai karjeras beigu priek\u0161v\u0113stnesis?<\/p>\n
Basketbola le\u0123enda Lebrons D\u017eeimss uz \u012bsu br\u012bdi satricin\u0101ja sporta pasauli ar nosl\u0113pumainu video, kur\u0101 sol\u012bja “visu l\u0113mumu l\u0113mumu”. \u0160is tv\u012bts izrais\u012bja pla\u0161as spekul\u0101cijas par vi\u0146a iesp\u0113jamo karjeras nosl\u0113gumu, liekot faniem un medijiem satraukti gaid\u012bt, vai “King James” gatavojas pazi\u0146ot par sav\u0101m p\u0113d\u0113j\u0101m sp\u0113l\u0113m NBA.<\/p>\n
“Otr\u0101 l\u0113muma” aizkulises un spekul\u0101ciju vilnis<\/p>\n
7. oktobr\u012b Lebrons D\u017eeimss savos soci\u0101lajos medijos public\u0113ja \u012bsu, 10 sekun\u017eu video, kur\u0101 vi\u0146\u0161 redzams dodamies laukum\u0101 un aps\u0113\u017eamies zem groza. Klipam pievienotais koment\u0101rs \u2013 “Visu l\u0113mumu l\u0113mums. 7. oktobris. 12:00 ET. #Otr\u0101l\u0113muma” \u2013 nekav\u0113joties izrais\u012bja interneta drudzi. \u0160\u012b fr\u0101ze atsaucas uz vi\u0146a slaveno 2010. gada pazi\u0146ojumu “The Decision”, kad vi\u0146\u0161, izraisot milz\u012bgu a\u017eiot\u0101\u017eu, atkl\u0101ja savu p\u0101reju no Kl\u012bvlendas “Cavaliers” uz Maiami “Heat”. \u0160oreiz gan nebija telev\u012bzijas p\u0101rraides, tikai klusums un neskait\u0101mas interpret\u0101cijas. Daudzi uzskat\u012bja, ka \u0161\u012b b\u016bs vi\u0146a karjeras nosl\u0113dzo\u0161\u0101 sezona vai pat pazi\u0146ojums par karjeras beig\u0101m. Pat Losand\u017eelosas “Lakers” bi\u013ce\u0161u cenas uz sp\u0113l\u0113m strauji pieauga, jo fani ba\u017e\u012bj\u0101s, ka vi\u0146i var\u0113tu palaist gar\u0101m “p\u0113d\u0113jo sp\u0113li”.<\/p>\n
Paties\u012bba atkl\u0101jas: Hennessy rekl\u0101ma, nevis aizie\u0161ana pensij\u0101<\/p>\n
Tom\u0113r p\u0113c da\u017e\u0101m dien\u0101m gaid\u012btais “Otr\u0101 l\u0113muma” atkl\u0101jums izr\u0101d\u012bj\u0101s nevis karjeras nosl\u0113gums, bet gan m\u0101rketinga kampa\u0146as da\u013ca. D\u017eeimss sadarboj\u0101s ar “Hennessy” spirta dz\u0113rienu z\u012bmolu, lai izlaistu ierobe\u017eota izdevuma konjaka kolekciju. \u0160\u012b sadarb\u012bba, kas tika reklam\u0113ta ar nosaukumu “The Second Decision”, izrais\u012bja vil\u0161anos un pat dusmas daudzu fanu vid\u016b, kuri jut\u0101s piekr\u0101pti. Da\u017ei koment\u0113t\u0101ji soci\u0101lajos medijos izteic\u0101s, ka \u0161\u0101du kampa\u0146u var\u0113ja pazi\u0146ot vienk\u0101r\u0161\u0101k\u0101 veid\u0101, piem\u0113ram, ar e-pastu.<\/p>\n
Lebrona D\u017eeimsa karjeras statistika un n\u0101kotnes perspekt\u012bvas<\/p>\n
Neskatoties uz \u0161o publicit\u0101tes triku, Lebrona D\u017eeimsa ietekme basketbola pasaul\u0113 ir nenoliedzama. 40 gadu vecum\u0101 vi\u0146\u0161 ir Nacion\u0101l\u0101s basketbola asoci\u0101cijas (NBA) visu laiku rezultat\u012bv\u0101kais sp\u0113l\u0113t\u0101js un gatavojas k\u013c\u016bt par pirmo sp\u0113l\u0113t\u0101ju, kas aizvad\u012bjis 23 NBA sezonas. Vi\u0146a sniegums joproj\u0101m ir iespaid\u012bgs, vid\u0113ji p\u0113d\u0113j\u0101 sezon\u0101 g\u016bstot 24,4 punktus, sav\u0101cot 7,8 atl\u0113ku\u0161\u0101s bumbas un veicot 8,2 rezultat\u012bvas piesp\u0113les. D\u017eeimss ir ar\u012b veiksm\u012bgs uz\u0146\u0113m\u0113js ar iev\u0113rojamu \u012bpa\u0161umu portfeli un invest\u012bcij\u0101m. Neskatoties uz spekul\u0101cij\u0101m, D\u017eeimss nav noteicis prec\u012bzu aizie\u0161anas datumu, vien nor\u0101dot, ka tas notiks “dr\u012bz\u0101k nek\u0101 v\u0113l\u0101k”. Vi\u0146am ir sp\u0113l\u0113t\u0101ja opcija atgriezties “Lakers” n\u0101kamaj\u0101 sezon\u0101 par 52,6 miljoniem dol\u0101ru. Interesanti, ka vi\u0146a jaun\u0101kais d\u0113ls Bronijs D\u017eeimss ar\u012b debit\u0113jis NBA, kop\u012bgi sp\u0113l\u0113jot vien\u0101 komand\u0101.<\/p>\n
Sporta industrijas reakcija un turpm\u0101k\u0101 ietekme<\/p>\n
Lebrona D\u017eeimsa sp\u0113ja izrais\u012bt glob\u0101lu a\u017eiot\u0101\u017eu ar vienu video ir spilgts apliecin\u0101jums vi\u0146a nep\u0101rsp\u0113jamajai ietekmei sporta pasaul\u0113. \u0160is “Otr\u0101 l\u0113muma” incidents par\u0101d\u012bja, k\u0101 viens sportists var ietekm\u0113t ne tikai sporta zi\u0146u ciklu, bet ar\u012b tirgus dinamiku, piem\u0113ram, bi\u013ce\u0161u cenas. Kam\u0113r da\u017ei fani bija neapmierin\u0101ti ar “Hennessy” rekl\u0101mu, citi atzina, ka D\u017eeimss ir meistars savas narat\u012bva kontroles saglab\u0101\u0161an\u0101 un sp\u0113j saglab\u0101t interesi par sav\u0101m darb\u012bb\u0101m gan laukum\u0101, gan \u0101rpus t\u0101. Vi\u0146a sp\u0113le un person\u012bba turpina iedvesmot un p\u0101rsteigt miljonus vis\u0101 pasaul\u0113, liekot gaid\u012bt katru vi\u0146a n\u0101kamo soli, lai vai k\u0101ds tas ar\u012b b\u016btu.<\/p>\n","protected":false},"excerpt":{"rendered":"Lebrona D\u017eeimsa “Otr\u0101 l\u0113muma” nosl\u0113pums: publicit\u0101tes triks vai karjeras beigu priek\u0161v\u0113stnesis? Basketbola le\u0123enda Lebrons D\u017eeimss uz \u012bsu br\u012bdi…\n","protected":false},"author":2,"featured_media":18952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[145,6177,35,39,38,36,37,34,5259,40,1258,5890,67],"class_list":{"0":"post-18951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-basketbols","9":"tag-karjeras-noslegums","10":"tag-latvia","11":"tag-latvian","12":"tag-latviesu","13":"tag-latviesu-valoda","14":"tag-latviesuvaloda","15":"tag-latvija","16":"tag-lebrons-dzeimss","17":"tag-lv","18":"tag-nba","19":"tag-otra-lemuma","20":"tag-sports"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/18951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=18951"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/18951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/18952"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=18951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=18951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=18951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}