Aston Martin saskaras ar iev\u0113rojamiem zaud\u0113jumiem tirdzniec\u012bbas kara d\u0113\u013c<\/p>\n
Presti\u017eais britu luksusa automa\u0161\u012bnu ra\u017eot\u0101js “Aston Martin” saskaras ar iev\u0113rojamiem finansi\u0101liem zaud\u0113jumiem, ko galvenok\u0101rt izrais\u012bjis ASV prezidenta Donalda Trampa uzs\u0101ktais tirdzniec\u012bbas kar\u0161 un t\u0101 rezult\u0101t\u0101 ieviest\u0101s muitas. Uz\u0146\u0113mums ir br\u012bdin\u0101jis investorus par liel\u0101kiem \u0161\u012b gada zaud\u0113jumiem, nek\u0101 s\u0101kotn\u0113ji tika prognoz\u0113ts, nor\u0101dot, ka \u0161\u012bs politikas ir b\u016btiski ietekm\u0113ju\u0161as t\u0101 darb\u012bbu.<\/p>\n
Tirdzniec\u012bbas kara sekas un muitas ietekme<\/p>\n
ASV noteikt\u0101s 25% muitas likmes automa\u0161\u012bnu importam ir rad\u012bju\u0161as iev\u0113rojamu slogu “Aston Martin” pe\u013c\u0146ai. Lai gan da\u017ei muitas tarifi tika m\u012bkstin\u0101ti, ASV noteiktais muitas kvotu meh\u0101nisms rada papildu sare\u017e\u0123\u012bjumus un ierobe\u017eo uz\u0146\u0113muma sp\u0113ju prec\u012bzi prognoz\u0113t finan\u0161u rezult\u0101tus. \u0160\u012b nenoteikt\u012bba ir piespiedusi “Aston Martin” samazin\u0101t automa\u0161\u012bnu pieg\u0101des uz ASV tirgu, kas ir viens no galvenajiem uz\u0146\u0113muma ien\u0101kumu avotiem, veidojot aptuveni tre\u0161da\u013cu no kop\u0113jiem ie\u0146\u0113mumiem. Uz\u0146\u0113mums ar\u012b saskaras ar v\u0101j\u0101ku piepras\u012bjumu gan Zieme\u013camerik\u0101, gan \u0100zij\u0101, kas v\u0113l vair\u0101k pasliktina t\u0101 finansi\u0101lo st\u0101vokli.<\/p>\n
Uz\u0146\u0113muma reakcija un strat\u0113\u0123iskie so\u013ci<\/p>\n
Atbildot uz \u0161iem izaicin\u0101jumiem, “Aston Martin” ir uzs\u0101cis savu n\u0101kotnes izmaksu un kapit\u0101lizmaksu p\u0101rskat\u012b\u0161anu. \u0160is process ietver ar\u012b n\u0101kotnes produktu att\u012bst\u012bbas pl\u0101nu p\u0101rv\u0113rt\u0113\u0161anu, lai piel\u0101gotos main\u012bgajai tirgus un regulat\u012bvajai videi. Uz\u0146\u0113mums ir samazin\u0101jis ar\u012b savu prognoz\u0113to pe\u013c\u0146u, paredzot liel\u0101kus zaud\u0113jumus nek\u0101 s\u0101kotn\u0113ji l\u0113sts. Lai gan s\u0101kotn\u0113ji bija cer\u012bbas uz nelielu pe\u013c\u0146as pieaugumu vai vismaz l\u012bdzsvaru, jaun\u0101k\u0101s prognozes liecina par zaud\u0113jumiem, kas p\u0101rsniedz 110 miljonus sterli\u0146u m\u0101rci\u0146u. “Aston Martin” vad\u012bba ar\u012b ir v\u0113rsusies pie Apvienot\u0101s Karalistes vald\u012bbas, aicinot nodro\u0161in\u0101t “proakt\u012bv\u0101ku atbalstu”, \u012bpa\u0161i mazapjoma ra\u017eot\u0101jiem, kas sniedz noz\u012bm\u012bgu ieguld\u012bjumu viet\u0113j\u0101s ekonomik\u0101s un pla\u0161\u0101k\u0101 Apvienot\u0101s Karalistes automobi\u013cu pieg\u0101des \u0137\u0113d\u0113.<\/p>\n
Papildu izaicin\u0101jumi un n\u0101kotnes perspekt\u012bvas<\/p>\n
Papildus tirdzniec\u012bbas kara rad\u012btaj\u0101m probl\u0113m\u0101m “Aston Martin” saskaras ar\u012b ar citiem faktoriem, piem\u0113ram, palielin\u0101t\u0101m luksusa automa\u0161\u012bnu nodok\u013cu likm\u0113m \u0136\u012bn\u0101 un sare\u017e\u0123\u012btiem tirdzniec\u012bbas noteikumiem ASV. Neuztic\u012bg\u0101 pieg\u0101des \u0137\u0113de, ko v\u0113l vair\u0101k pasliktin\u0101jis nesenais kiberuzbrukums citam Apvienot\u0101s Karalistes automobi\u013cu ra\u017eot\u0101jam, ar\u012b rada ba\u017eas. Tom\u0113r uz\u0146\u0113mums saglab\u0101 cer\u012bbu, ka t\u0101 jaun\u0101 mode\u013ca “Valhalla” pieg\u0101des, kas pl\u0101nots gada beig\u0101s, dos b\u016btisku ieguld\u012bjumu rentabilit\u0101tes un br\u012bvo naudas pl\u016bsmu uzlabo\u0161an\u0101 n\u0101kamaj\u0101 gad\u0101. \u0160is hibr\u012bda sporta auto, kura cena s\u0101kas no aptuveni 850 000 sterli\u0146u m\u0101rci\u0146u, ir viens no galvenajiem cer\u012bbas stariem gr\u016btaj\u0101 laik\u0101.<\/p>\n
Finansi\u0101lais st\u0101voklis un prognozes<\/p>\n
2019. gad\u0101 “Aston Martin” jau piedz\u012bvoja sare\u017e\u0123\u012btu periodu ar ie\u0146\u0113mumu kritumu par 9% un iev\u0113rojamu piel\u0101got\u0101 EBITDA samazin\u0101jumu par 46%. Uz\u0146\u0113muma t\u012brie par\u0101di pieauga, un tas bija spiests mekl\u0113t papildu finans\u0113jumu 500 miljonu sterli\u0146u apm\u0113r\u0101, lai nodro\u0161in\u0101tu t\u0101 darb\u012bbu. Lai gan 2020. gada pirmaj\u0101 ceturksn\u012b tika zi\u0146ots par zaud\u0113jumiem 119 miljonu sterli\u0146u apm\u0113r\u0101, ko galvenok\u0101rt izrais\u012bja koronav\u012brusa pand\u0113mija, uz\u0146\u0113mums cen\u0161as atjaunot savu finan\u0161u stabilit\u0101ti. Jaun\u0101k\u0101s prognozes par 2025. gada tre\u0161o ceturksni liecina, ka pieg\u0101d\u0101to automa\u0161\u012bnu skaits ir samazin\u0101jies sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu, un sagaid\u0101ms, ka pe\u013c\u0146as pirms procentiem un nodok\u013ciem (EBIT) kritums b\u016bs aptuveni 100 miljonu sterli\u0146u m\u0101rci\u0146u apm\u0113r\u0101. \u0160ie skait\u013ci atspogu\u013co gan v\u0101j\u0101ku piepras\u012bjumu, gan spiedienu uz bruto pe\u013c\u0146u katram transportl\u012bdzeklim.<\/p>\n","protected":false},"excerpt":{"rendered":"Aston Martin saskaras ar iev\u0113rojamiem zaud\u0113jumiem tirdzniec\u012bbas kara d\u0113\u013c Presti\u017eais britu luksusa automa\u0161\u012bnu ra\u017eot\u0101js “Aston Martin” saskaras ar…\n","protected":false},"author":2,"featured_media":19037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[23,4179,4227,28,29,542,32,33,22,30,31,35,39,38,36,37,34,40,6217,20,26,27,6216,24,25,21],"class_list":{"0":"post-19036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitates","8":"tag-aktualitates","9":"tag-aston-martin","10":"tag-auto-rupnieciba","11":"tag-breaking-news","12":"tag-breakingnews","13":"tag-donalds-tramps","14":"tag-featured-news","15":"tag-featurednews","16":"tag-headlines","17":"tag-latest-news","18":"tag-latestnews","19":"tag-latvia","20":"tag-latvian","21":"tag-latviesu","22":"tag-latviesu-valoda","23":"tag-latviesuvaloda","24":"tag-latvija","25":"tag-lv","26":"tag-muitas-likmes","27":"tag-news","28":"tag-popularakas-zinas","29":"tag-popularakaszinas","30":"tag-tirdzniecibas-kars","31":"tag-top-stories","32":"tag-topstories","33":"tag-zinas"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/19036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=19036"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/19036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/19037"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=19036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=19036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=19036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}