\u201cCik es atceros, t\u0101 bija v\u0113rien\u012bga tr\u012bs\u00a0dienu film\u0113\u0161ana Lietuv\u0101 un es gandr\u012bz nokritu no lentas,\u201d par to, k\u0101 tapusi \u201cLild\u201d rekl\u0101ma, kas izrais\u012bjusi neviennoz\u012bm\u012bgu reakciju Latvijas sabiedr\u012bb\u0101, teic m\u016bzi\u0137is Lauris Reiniks.<\/p>\n
Vi\u0146\u0161 vietn\u0113 \u201cThreads\u201d atkl\u0101j, ka rekl\u0101ma tapusi bez m\u0101ksl\u012bg\u0101 intelekta izmanto\u0161anas, tostarp kadros, kur m\u016bzi\u0137is skrien pa sl\u012bdo\u0161o lenti: \u201cAI fani var\u0113tu b\u016bt v\u012blu\u0161ies, ka \u0161is tas v\u0113l notiek pa \u012bstam.\u201d<\/p>\n
Rekl\u0101ma ar Lauri Reiniku galvenaj\u0101 lom\u0101 izrais\u012bjusi pretrun\u012bgas reakcijas latvie\u0161u vid\u016b. Daudzi netic, ka Reinika veiktais \u0161pagats bijis \u012bsts, nevis MI veidots, jo, k\u0101 teikts k\u0101d\u0101 no koment\u0101riem, \u201cja \u0161pagats b\u016btu pa \u012bstam, tad mums b\u016btu savs van Damme, Lauris van Reiniks\u201d.<\/p>\n
Daudzi soct\u012bklu lietot\u0101ji pau\u017e izbr\u012bnu, rea\u0123\u0113jot uz Reinika atz\u012b\u0161anos, ka rekl\u0101mas tap\u0161an\u0101 nav izmantots MI, bet citi ir v\u012blu\u0161ies, ka m\u016bzi\u0137is \u013c\u0101vies piedal\u012bties tik mu\u013c\u0137\u012bg\u0101 rekl\u0101m\u0101. V\u0113l citi iesmej par m\u016bzi\u0137a matiem, kas p\u0113k\u0161\u0146i k\u013cuvu\u0161i daudz biez\u0101ki, kupl\u0101ki un gar\u0101ki. \u201cVai dzied\u0101t\u0101ji tagad tik maz pelna,\u00a0ka ir gatavi b\u016bt k\u0101 klauni un piepeln\u012bties jebk\u0101?\u201d retoriski vaic\u0101ts k\u0101d\u0101 koment\u0101r\u0101 vietn\u0113 \u201cThreads\u201d.\u00a0\u201c\u0160\u012b rekl\u0101ma sut pu\u0161u visus karjeras sasniegumus,\u201d nor\u0101da v\u0113l k\u0101ds koment\u0113t\u0101js.<\/p>\n
Da\u013ca interneta lietot\u0101ju gan nor\u0101da, ka \u0161\u012b rekl\u0101ma atspogu\u013co to, cik daudziem Latvij\u0101 tr\u016bkst humora izj\u016btas \u2013 \u0161\u0101di secin\u0101jumi rodas, lasot negat\u012bvos koment\u0101rus internet\u0101.<\/p>\n
Pirms pieciem gadiem zemo cenu mazumtirdzniec\u012bbas t\u012bkls \u201cLidl\u201d uzs\u0101ka darb\u012bbu Latvij\u0101, ko \u0161obr\u012bd atz\u012bm\u0113 ar \u012bpa\u0161u sv\u0113tku kampa\u0146u. \u00a0Mazumtirgot\u0101ja sv\u0113tku kampa\u0146u pavada v\u0113st\u012bjums \u201cPiecu gadu lab\u0101k\u0101s cenas\u201d. Katru ned\u0113\u013cu pirc\u0113jiem tiks pied\u0101v\u0101ti \u012bpa\u0161i atlas\u012bti produkti par cen\u0101m, kas atbilst zem\u0101kajam l\u012bmenim vis\u0101 \u201cLidl\u201d darb\u012bbas laik\u0101 Latvij\u0101 (lab\u0101k\u0101 cena \u2013 zem\u0101k\u0101 cena, kas piem\u0113rota visos \u201cLidl\u201d veikalos Latvij\u0101, bez papildu nosac\u012bjumiem vai produktu grupu atlai\u017eu piem\u0113ro\u0161anas). Piem\u0113ram, ja piena cena k\u0101dreiz bija 0,45 eiro, jubilejas pied\u0101v\u0101jumu period\u0101 to b\u016bs iesp\u0113jams ieg\u0101d\u0101ties par t\u0101du pa\u0161u cenu, aktiviz\u0113jot kuponu \u201cLidl\u00a0Plus\u201d lietotn\u0113.<\/p>\n
Lai gan \u201cLidl\u201d ofici\u0101l\u0101 dzim\u0161anas diena Latvij\u0101 ir 7. oktobr\u012b, svin\u012bbas tiek uzs\u0101ktas jau piecus m\u0113ne\u0161us pirms veikalu atkl\u0101\u0161anas piekt\u0101s gadadienas. No maija l\u012bdz j\u016bnija s\u0101kumam pirc\u0113jus priec\u0113s ne tikai piecgades lab\u0101k\u0101s cenas, bet ar\u012b daudzi p\u0101rsteigumi, izklaide un \u012bpa\u0161i pied\u0101v\u0101jumi.<\/p>\n
Lasiet ar\u012b:\u00a0<\/p>\n
L\u0101cis izpost\u012bjis bi\u0161u stropu rakstnieces Ruk\u0161\u0101nes m\u0101j\u0101s<\/a><\/p>\n Dailes te\u0101tris atkl\u0101j, cik daudz cilv\u0113ku atteiku\u0161ies aizl\u012bm\u0113t telefona kameru pirms izr\u0101des<\/a><\/p>\n Sili\u0146a: Spr\u016bds man joproj\u0101m nav ne pazvan\u012bjis, ne pateicis, ka atk\u0101pjas<\/a><\/p>\n