Las\u012bt citas zi\u0146as<\/a><\/p>\n\u0160\u012b fotosesija nav tikai kampa\u0146a, t\u0101 ir apzin\u0101ta izv\u0113le ien\u0101kt jaun\u0101 tirg\u016b ar vizu\u0101lo valodu, kas atbilst glob\u0101lajiem standartiem. DeadHungry ir str\u0101d\u0101jis ar pasaules l\u012bme\u0146a z\u012bmoliem, tostarp SKIMS, ko rad\u012bjusi Kima Karda\u0161jana (Kim Kardashian), luksusa industrijas ikon\u0101m \u2013 Chanel, Byredo, Chopard un Penhaligon\u2019s. Studijas darbi public\u0113ti ar\u012b t\u0101dos izdevumos k\u0101 Vogue.<\/p>\n
\u201cKad fotogr\u0101fs, kur\u0161 veidojis da\u017eas no ikonisk\u0101kaj\u0101m kampa\u0146\u0101m pasaul\u0113, izr\u0101da interesi par tavu produktu, k\u013c\u016bst skaidrs, ka esam uz pareiz\u0101 ce\u013ca. S\u0101kum\u0101 nebiju p\u0101rliecin\u0101ta, ka \u0161\u012b sadarb\u012bba \u012bstenosies. M\u0113s risk\u0113j\u0101m un nos\u016bt\u012bj\u0101m produktu ar\u012b izm\u0113\u0123in\u0101t, pirms tiek pie\u0146emts l\u0113mums par sadarb\u012bbu, un tas bija iz\u0161\u0137iro\u0161ais br\u012bdis. Vi\u0146u tie uzrun\u0101ja! Manupr\u0101t, tie\u0161i tas raksturo ASARI b\u016bt\u012bbu, kad produkta kvalit\u0101te ir p\u0101rliecino\u0161a, t\u0101 pati par sevi uzrun\u0101 \u012bstos cilv\u0113kus. Sadarb\u012bba ar DeadHungry ienesa kampa\u0146\u0101 autentisku redz\u0113jumu un ener\u0123iju, ko nav iesp\u0113jams m\u0101ksl\u012bgi rad\u012bt,\u201d saka Anastasija Udalova, \u201cDzintars\u201d vad\u012bt\u0101ja.<\/p>\n
CITI \u0160OBR\u012aD LASA<\/p>\n
\u0160\u0101da l\u012bme\u0146a sadarb\u012bba pie\u0161\u0137ir kampa\u0146ai jaunu v\u0113rt\u012bbu \u2013 t\u0101 k\u013c\u016bst par projektu, kas vizu\u0101li un konceptu\u0101li konkur\u0113 ar pasaules z\u012bmolu komunik\u0101ciju.<\/p>\n
Vizu\u0101l\u0101 pieeja, kas p\u0101rsniedz ekspekt\u0101cijas<\/p>\n
Zobu pastu l\u012bnijas ASARI kampa\u0146a veidota k\u0101 vizu\u0101ls st\u0101sts, kas apvieno gastronomiju, dizainu un produktu komunik\u0101ciju. T\u0101s pamat\u0101 ir ideja par \u201cdesertu p\u0113c deserta\u201d, kur katra zobu pasta tiek interpret\u0113ta k\u0101 unik\u0101la gar\u0161as pasaule.<\/p>\n
Fotosesijas laik\u0101 izmantoti \u0113diena elementi, kr\u0101su kontrasti un neparastas kompoz\u012bcijas, lai izceltu produktu gar\u0161as un rad\u012btu spilgtu, emocion\u0101lu pieredzi. Uz\u0146em\u0161anas proces\u0101 \u0113dienu uz vietas gatavoja pats fotogr\u0101fs, eksperiment\u0113jot ar tekst\u016br\u0101m un kr\u0101su kombin\u0101cij\u0101m, radot dinamisku un rado\u0161u vidi.<\/p>\n
Katrs kadrs veidots k\u0101 atsevi\u0161\u0137s st\u0101sts, kur produkts k\u013c\u016bst par da\u013cu no pla\u0161\u0101kas est\u0113tiskas pieredzes. \u0160\u0101da pieeja \u013cauj ASARI zobu pastas pozicion\u0113t ne tikai k\u0101 funkcion\u0101lu mutes dobuma kop\u0161anas l\u012bdzekli, bet ar\u012b k\u0101 dz\u012bvesstila produktu, kas uzrun\u0101 m\u016bsdienu pat\u0113r\u0113t\u0101ju.\u00a0
No fotosesijas l\u012bdz jaunam tirgum<\/p>\n
Tie\u0161i \u0161\u012b starptautisk\u0101 l\u012bme\u0146a kampa\u0146a kalpo k\u0101 pamats Dzintars mazumtirdzniec\u012bbas veikalu t\u012bkliem Rossmann Polij\u0101. Zobu pastu l\u012bnija ASARI jau ir pieejama Rossmann veikalos vis\u0101 valst\u012b, nodro\u0161inot pla\u0161u piek\u013cuvi pat\u0113r\u0113t\u0101jiem vien\u0101 no noz\u012bm\u012bg\u0101kajiem kosm\u0113tikas tirgiem Centr\u0101leirop\u0101. <\/p>\n
\u201cDzintars\u201d ien\u0101k\u0161ana Polij\u0101 iez\u012bm\u0113 b\u016btisku att\u012bst\u012bbas posmu, kur\u0101 apvienots sp\u0113c\u012bgs produkts ar starptautiska l\u012bme\u0146a komunik\u0101ciju. Tas skaidri par\u0101da uz\u0146\u0113muma virzienu \u2013 k\u013c\u016bt par eksportsp\u0113j\u012bgu z\u012bmolu, kas sp\u0113j konkur\u0113t ne tikai ar kvalit\u0101ti, bet ar\u012b ar st\u0101stu, dizainu un vizu\u0101lo identit\u0101ti.<\/p>\n
T\u0113mas<\/p>\n
\n Pievieno LA.LV
\n ![](\"https:\/\/www.la.lv\/assets\/images\/icon\/logo-google.svg\")
\n <\/a><\/p>\n SAIST\u012aTIE RAKSTI<\/p>\n","protected":false},"excerpt":{"rendered":"“Dzintars” zobupastas fotosesija Pievieno LA.LV Kosm\u0113tikas z\u012bmols \u201cDzintars\u201d sadarb\u012bb\u0101 ar rado\u0161o studiju DeadHungry un t\u0101s dibin\u0101t\u0101ju, fotogr\u0101fu Aleksu…\n","protected":false},"author":2,"featured_media":201060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[23,57,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,54,55,56,21,58],"class_list":{"0":"post-201059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zinas-no-arvalstim","8":"tag-aktualitates","9":"tag-arvalstim","10":"tag-breaking-news","11":"tag-breakingnews","12":"tag-featured-news","13":"tag-featurednews","14":"tag-headlines","15":"tag-latest-news","16":"tag-latestnews","17":"tag-latvia","18":"tag-latvian","19":"tag-latviesu","20":"tag-latviesu-valoda","21":"tag-latviesuvaloda","22":"tag-latvija","23":"tag-lv","24":"tag-news","25":"tag-popularakas-zinas","26":"tag-popularakaszinas","27":"tag-top-stories","28":"tag-topstories","29":"tag-world","30":"tag-world-news","31":"tag-worldnews","32":"tag-zinas","33":"tag-zinas-no-arvalstim"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/116565753823874664","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/201059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=201059"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/201059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/201060"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=201059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=201059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=201059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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