Google saskaras ar otro m\u0113\u0123in\u0101jumu tikt sadal\u012btam: Valsts departaments pieprasa rekl\u0101mas noda\u013cas p\u0101rdo\u0161anu<\/p>\n
Amerikas Savienoto Valstu vald\u012bba gatavo jaunu uzbrukumu tehnolo\u0123iju gigantam Google, cen\u0161oties pan\u0101kt t\u0101 reklam\u0113\u0161anas biznesa noda\u013cas p\u0101rdo\u0161anu. \u0160is ir jau otrais m\u0113\u0123in\u0101jums piespiest Google sadal\u012bties, un tas notiek p\u0113c tam, kad cits tiesnesis, lai gan atzina uz\u0146\u0113mumu par monopolistu, tom\u0113r nol\u0113ma to neatst\u0101t veselu. Abi str\u012bdnieki \u2013 Google juristi un Tieslietu ministrijas p\u0101rst\u0101vji \u2013 atkal sastapsies feder\u0101laj\u0101 ties\u0101 Aleksandrij\u0101, Vird\u017e\u012bnij\u0101, uz div\u0101m ned\u0113\u013c\u0101m ilgu procesu. Galvenais jaut\u0101jums: k\u0101 atjaunot konkurenci rekl\u0101mas tehnolo\u0123iju tirg\u016b, ko, p\u0113c vald\u012bbas dom\u0101m, Google nelikum\u012bgi monopoliz\u0113jusi.<\/p>\n
Ce\u013c\u0161 uz noda\u013cas p\u0101rdo\u0161anu: iepriek\u0161\u0113j\u0101s tiesas pr\u0101vas un to sekas<\/p>\n
\u0160\u012b s\u0113de notiek tikai da\u017eas ned\u0113\u013cas p\u0113c tam, kad Kolumbijas Apgabaltiesas tiesnesis Amit Mehta izdeva v\u0113sturisku spriedumu, atz\u012bstot Google par monopolistu tie\u0161saistes mekl\u0113\u0161anas jom\u0101. Lai gan Mehta pied\u0101v\u0101ja pl\u0101nu konkurences atjauno\u0161anai, tas izr\u0101d\u012bj\u0101s iev\u0113rojami maig\u0101ks, nek\u0101 cer\u0113jis vald\u012bbas p\u0101rst\u0101vji. Piem\u0113ram, tiesnesis atteic\u0101s piespiest Google p\u0101rdot p\u0101rl\u016bkprogrammu Chrome un \u013c\u0101va uz\u0146\u0113mumam turpin\u0101t maks\u0101t par savu pakalpojumu izdev\u012bgo izvieto\u0161anu cit\u0101s p\u0101rl\u016bkprogramm\u0101s un viedt\u0101lru\u0146os. J\u0101atceras, ka jau 2023. gada septembr\u012b ASV Tieslietu ministrija ies\u016bdz\u0113ja Google ties\u0101 Va\u0161ington\u0101, aps\u016bdzot uz\u0146\u0113mumu antikonkurences praks\u0113. Tostarp Google nostiprin\u0101ja savu k\u0101 noklus\u0113juma mekl\u0113t\u0101jprogrammas statusu p\u0101rl\u016bkprogramm\u0101s un viedt\u0101lru\u0146os, veicot iev\u0113rojamus maks\u0101jumus partneriem, piem\u0113ram, Apple. Valstu \u0123ener\u0101lprokurori paral\u0113li veica antimonopola lietas, koncentr\u0113joties uz Google rekl\u0101mas biznesu un ekskluz\u012bvajiem l\u012bgumiem. 2024. gad\u0101 feder\u0101l\u0101s apgabaltiesas tiesnesis Amit Mehta atzina, ka Alphabet caur Google p\u0101rk\u0101pj antimonopola likumus, saglab\u0101jot nelikum\u012bgu monopola st\u0101vokli mekl\u0113\u0161anas jom\u0101. P\u0113c tam s\u0101k\u0101s tiesved\u012bba par labojumu pas\u0101kumiem, kas nosl\u0113dz\u0101s 2025. gada maija s\u0101kum\u0101. Tieslietu ministrija piepras\u012bja tiesai piespiest Alphabet p\u0101rdot p\u0101rl\u016bkprogrammu Chrome un ar to saist\u012bto atv\u0113rt\u0101 koda projektu Chromium.<\/p>\n
Jaunais frontes l\u012bnija: rekl\u0101mas tehnolo\u0123iju tirgus un AdX<\/p>\n
Lieta par rekl\u0101mas tehnolo\u0123ij\u0101m non\u0101ks pie tiesneses Leon\u012b Brinkemas no Vird\u017e\u012bnijas Austrumu apgabala. Vi\u0146a jau iepriek\u0161 bija atzinusi Google par monopolistu divos rekl\u0101mas tehnolo\u0123iju tirgus segmentos. Lai gan vi\u0146a nav spiestu sekot Mehtas secin\u0101jumiem, neap\u0161aub\u0101mi tos \u0146ems v\u0113r\u0101. Taj\u0101 pa\u0161\u0101 laik\u0101 Tieslietu ministrijai ir pamats cer\u0113t uz citu izn\u0101kumu, jo \u0161oreiz runa ir tie\u0161i par Google galvenajiem rekl\u0101mas produktiem. Vald\u012bba l\u016bdz Brinkemu piespiest Google p\u0101rdot AdX \u2013 digit\u0101lo rekl\u0101mas dar\u012bjumu bir\u017eu, kas tiek r\u0101d\u012bta daudzu viet\u0146u aug\u0161da\u013c\u0101 vai s\u0101nos. Tiesnese jau noteica, ka Google nelikum\u012bgi apvienoja AdX ar savu rekl\u0101mas pakalpojumu Doubleclick for Publishers (DFP), ko vietnes izmanto rekl\u0101mas laukumu p\u0101rdo\u0161anai. T\u0101p\u0113c ir \u013coti iesp\u0113jams, ka vi\u0146a atz\u012bs \u0161o produktu sadal\u012b\u0161anu par lietder\u012bgu. Turkl\u0101t vald\u012bba v\u0113las, lai Google atkl\u0101j DFP izsoles lo\u0123ikas avota kodu. Ja ar to nepietiks, tiesa var\u0113tu piespiest uz\u0146\u0113mumu p\u0101rdot ar\u012b \u0161o produktu.<\/p>\n
Google atbilde: alternat\u012bvas risin\u0101jumi un ilgtermi\u0146a sekas<\/p>\n
Google, no savas puses, uzskata, ka identific\u0113t\u0101s probl\u0113mas var\u0113tu atrisin\u0101t bez radik\u0101l\u0101m darb\u012bb\u0101m. Uz\u0146\u0113mums uzskata, ka vald\u012bbas priek\u0161likumi ir m\u0113\u0123in\u0101jums atcelt pievieno\u0161an\u0101s dar\u012bjumus, ko pati tiesa nav atzinusi par antikonkurences. Google pied\u0101v\u0101 nodro\u0161in\u0101t piek\u013cuvi tre\u0161o pu\u0161u rekl\u0101mu serveriem re\u0101laj\u0101m likm\u0113m AdX sist\u0113m\u0101 (pa\u0161laik \u0161\u0101du piek\u013cuvi sa\u0146em tikai DFP), at\u013caut izdev\u0113jiem bez maksas eksport\u0113t savus datus un atteikties no vienot\u0101s cenu noteik\u0161anas politikas, kas ierobe\u017eoja izdev\u0113ju iesp\u0113jas noteikt rekl\u0101mas v\u0113rt\u012bbu. Uz\u0146\u0113mums ar\u012b pazi\u0146oja, ka ir gatavs atteikties no First Look un Last Look izso\u013cu taktik\u0101m, kuras, p\u0113c vald\u012bbas apgalvojumiem, deva Google netaisn\u012bgas priek\u0161roc\u012bbas. Priek\u0161\u0101 v\u0113l ilgs process. Google var\u0113s p\u0101rs\u016bdz\u0113t pa\u0161u l\u0113mumu par monopola st\u0101vokli tikai p\u0113c gal\u012bg\u0101 sprieduma par konkurences atjauno\u0161anas pas\u0101kumiem. Tas noz\u012bm\u0113, ka pat tad, ja Brinkema piespied\u012bs uz\u0146\u0113mumu p\u0101rdot da\u013cu biznesa, faktisk\u0101 realiz\u0101cija pras\u012bs vair\u0101kus gadus. Taj\u0101 pa\u0161\u0101 laik\u0101 tie\u0161i t\u0101s l\u0113muma m\u0113rogs par\u0101d\u012bs, cik liel\u0101 m\u0113r\u0101 tiesu sist\u0113ma ir gatava radik\u0101liem so\u013ciem, lai sadal\u012btu liel\u0101s tehnolo\u0123iju korpor\u0101cijas.<\/p>\n","protected":false},"excerpt":{"rendered":"Google saskaras ar otro m\u0113\u0123in\u0101jumu tikt sadal\u012btam: Valsts departaments pieprasa rekl\u0101mas noda\u013cas p\u0101rdo\u0161anu Amerikas Savienoto Valstu vald\u012bba gatavo…\n","protected":false},"author":2,"featured_media":21723,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2011,77,76,2010,35,39,38,36,37,34,40,2013,1356,6890],"class_list":{"0":"post-21722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-antimona","9":"tag-bizness","10":"tag-business","11":"tag-google","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-reklamas-tehnologijas","20":"tag-tieslietu-ministrija","21":"tag-tirgus-konkurence"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/21722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=21722"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/21722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/21723"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=21722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=21722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=21722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}