Le\u0123end\u0101rais Kodak uz sabrukuma sliek\u0161\u0146a: V\u0113sture, par\u0101di un n\u0101kotnes neskaidr\u012bba<\/p>\n
Kodak, z\u012bmols, kas vair\u0101k nek\u0101 gadsimtu ir bijis sinon\u012bms fotogr\u0101fijai un iem\u016b\u017ein\u0101jis neskait\u0101mas atmi\u0146as, saskaras ar potenci\u0101lu izzu\u0161anu. Uz\u0146\u0113muma p\u0113d\u0113jais finan\u0161u zi\u0146ojums izgaismo satrauco\u0161u realit\u0101ti: Kodak vairs nesp\u0113j segt savas par\u0101dsaist\u012bbas, liekot nopietni ap\u0161aub\u012bt t\u0101 turpm\u0101ku past\u0101v\u0113\u0161anu.<\/p>\n
Finansi\u0101l\u0101 kr\u012bze un par\u0101du slogs<\/p>\n
P\u0113d\u0113j\u0101 ceturk\u0161\u0146a rezult\u0101ti atkl\u0101j dr\u016bmu ainu. Sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113j\u0101 gada attiec\u012bgo periodu, uz\u0146\u0113muma ie\u0146\u0113mumi ir nedaudz saruku\u0161i, sasniedzot 265 miljonus dol\u0101ru. Ta\u010du tas, kas patie\u0161\u0101m satriec, ir pe\u013c\u0146as kritums. Ja pirms gada Kodak demonstr\u0113ja 26 miljonu dol\u0101ru pe\u013c\u0146u, tad \u0161obr\u012bd tas ir spiests fiks\u0113t 26 miljonu dol\u0101ru zaud\u0113jumus. \u0160\u012b finan\u0161u aina pasliktin\u0101s, \u0146emot v\u0113r\u0101 aptuveni 500 miljonu dol\u0101ru par\u0101du, kura dz\u0113\u0161anas termi\u0146\u0161 pien\u0101ks 2026. gada maij\u0101. Diem\u017e\u0113l uz\u0146\u0113mumam nav ne nodro\u0161in\u0101ts finans\u0113jums, ne pietiekama likvidit\u0101te, lai savlaic\u012bgi izpild\u012btu savas saist\u012bbas, ja t\u0101s k\u013c\u016bst aktu\u0101las.<\/p>\n
Galvenais gr\u0101matvedis un korporat\u012bvais kontrolieris Ri\u010dards Maikls sav\u0101 pazi\u0146ojum\u0101 ASV V\u0113rtspap\u012bru un bir\u017eu komisijai tie\u0161i nor\u0101d\u012bjis: “Kodak r\u012bc\u012bb\u0101 ir par\u0101di, kuru atmaksas termi\u0146\u0161 iest\u0101sies 12 m\u0113ne\u0161u laik\u0101, ta\u010du nav ne apstiprin\u0101ta finans\u0113juma, ne pietiekamas likvidit\u0101tes, lai izpild\u012btu saist\u012bbas saska\u0146\u0101 ar sp\u0113k\u0101 eso\u0161ajiem nosac\u012bjumiem.” Vi\u0146\u0161 piebildis, ka \u0161ie apst\u0101k\u013ci “nopietni ap\u0161auba uz\u0146\u0113muma sp\u0113ju turpin\u0101t darb\u012bbu”.<\/p>\n
Cer\u012bbas uz risin\u0101jumu un jaunie izaicin\u0101jumi<\/p>\n
Neskatoties uz dr\u016bmo situ\u0101ciju, Kodak p\u0101rst\u0101vji pau\u017e cer\u012bbu pirms termi\u0146a izpild\u012bt iev\u0113rojamu da\u013cu par\u0101du. Viens no pl\u0101notajiem pas\u0101kumiem ir pension\u0113\u0161an\u0101s fonda iemaksu p\u0101rtrauk\u0161ana. Ta\u010du finan\u0161u spiedienu pastiprina ar\u012b tirdzniec\u012bbas barjeras. Donalda Trampa administr\u0101cijas noteikt\u0101s muitas nodevas rad\u012bs “b\u016btisku ietekmi” uz biznesu, jo liela da\u013ca produkcijas \u2013 kameras, filmas, drukas tintes \u2013 tiek ra\u017eotas tie\u0161i ASV. Tas noz\u012bm\u0113, ka \u0161\u012bs preces iek\u013caujas pieg\u0101des \u0137\u0113d\u0113s, kur tarifi var b\u016btiski palielin\u0101t izmaksas.<\/p>\n
No slavas zen\u012bta l\u012bdz kr\u012bzei: Kodak v\u0113sturiskais ce\u013c\u0161<\/p>\n
Kodak st\u0101sts aizs\u0101k\u0101s 1880. gad\u0101, kad D\u017eord\u017es \u012astmests no Ro\u010desteras patent\u0113ja apar\u0101tu saus\u0101m fotopl\u0101ksn\u0113m. 1892. gad\u0101 uz\u0146\u0113mums ieguva “Eastman Kodak Company” nosaukumu. 1970. gados Kodak domin\u0113ja tirg\u016b, kontrol\u0113jot aptuveni 90% foto pla\u0161u un 85% fotoapar\u0101tu p\u0101rdo\u0161anas apjomu ASV. Ta\u010du digit\u0101lo tehnolo\u0123iju par\u0101d\u012b\u0161an\u0101s bija likten\u012bga. Uz\u0146\u0113mums, apzinoties n\u0101kamo att\u012bst\u012bbu, jau 2004. gad\u0101 p\u0101rtrauca tradicion\u0101lo filmu kameru p\u0101rdo\u0161anu liel\u0101kaj\u0101 da\u013c\u0101 valstu.<\/p>\n
\u0160is strat\u0113\u0123iskais l\u0113mums izr\u0101d\u012bj\u0101s p\u0101r\u0101k nov\u0113lots. 2012. gad\u0101 Kodak bankrot\u0113ja ar 6,75 miljardu dol\u0101ru par\u0101diem. P\u0113c bankrota proced\u016bras pabeig\u0161anas 2013. gad\u0101, uz\u0146\u0113mums cent\u0101s atdz\u012bvoties, koncentr\u0113joties uz komercdruku, iepakojumu un z\u012bmola licenc\u0113\u0161anu. Tika izm\u0113\u0123in\u0101ts ar\u012b viedt\u0101lru\u0146u tirgus un pat izveidota sava kriptoval\u016bta KodakCoin. Pand\u0113mijas laik\u0101 uz\u0146\u0113mums pat piev\u0113rs\u0101s farm\u0101cijas sast\u0101vda\u013cu ra\u017eo\u0161anai, ta\u010du \u0161is virziens nosl\u0113dz\u0101s ar skand\u0101lu un izmekl\u0113\u0161an\u0101m, kas piespieda projektu aptur\u0113t.<\/p>\n
Interesanti, ka Kodak guva negaid\u012btus pan\u0101kumus modes industrijas segment\u0101. Dienvidkorej\u0101 pa\u0161laik darbojas vair\u0101k nek\u0101 120 veikalu, kas p\u0101rdod ap\u0123\u0113rbu ar z\u012bmola simboliku. Tom\u0113r \u0161is virziens nesp\u0113j nodro\u0161in\u0101t pietiekamu ien\u0101kumu pl\u016bsmu, lai notur\u0113tu uz\u0146\u0113mumu virs \u016bdens, saglab\u0101jot t\u0101 past\u0101v\u0113\u0161anu.<\/p>\n","protected":false},"excerpt":{"rendered":"Le\u0123end\u0101rais Kodak uz sabrukuma sliek\u0161\u0146a: V\u0113sture, par\u0101di un n\u0101kotnes neskaidr\u012bba Kodak, z\u012bmols, kas vair\u0101k nek\u0101 gadsimtu ir bijis…\n","protected":false},"author":2,"featured_media":22300,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[7043,77,76,7040,7042,7039,35,39,38,36,37,34,40,7041],"class_list":{"0":"post-22299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bankrots","9":"tag-bizness","10":"tag-business","11":"tag-finansu-krize","12":"tag-fotografija","13":"tag-kodak","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-paradi"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=22299"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/22300"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=22299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=22299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=22299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}