Kodak slavas zen\u012bt\u0101 un kr\u012bzes priek\u0161vakar\u0101<\/p>\n
Uz\u0146\u0113mums Kodak, kas vair\u0101k nek\u0101 133 gadus bija fotogr\u0101fijas sinon\u012bms, \u0161obr\u012bd st\u0101v uz finansi\u0101l\u0101 kraha sliek\u0161\u0146a. Sav\u0101 jaun\u0101kaj\u0101 finan\u0161u p\u0101rskat\u0101 komp\u0101nija tie\u0161i nor\u0101d\u012bja uz nepietiekamiem l\u012bdzek\u013ciem par\u0101du saist\u012bbu dz\u0113\u0161anai, radot \u201cnopietnas \u0161aubas par uz\u0146\u0113muma sp\u0113ju turpin\u0101t darb\u012bbu\u201d. \u0160is pazi\u0146ojums atskan\u0113jis laik\u0101, kad digit\u0101l\u0101s fotogr\u0101fijas laikmet\u0101 z\u012bmols, kas savulaik domin\u0113ja tirg\u016b, cen\u0161as atrast savu vietu main\u012bgaj\u0101 tehnolo\u0123iju ainav\u0101.<\/p>\n
Finansi\u0101lais st\u0101voklis un par\u0101di: nopietnas probl\u0113mas<\/p>\n
Pirmajos divos \u0161\u012b gada ceturk\u0161\u0146os Kodak ie\u0146\u0113mumi sasniedza 265 miljonus ASV dol\u0101ru, kas ir par 1% maz\u0101k nek\u0101 attiec\u012bgaj\u0101 period\u0101 iepriek\u0161\u0113j\u0101 gad\u0101 (267 miljoni ASV dol\u0101ru). V\u0113l satrauco\u0161\u0101k ir tas, ka finansi\u0101lais rezult\u0101ts pasliktin\u0101jies radik\u0101li: no 26 miljonu ASV dol\u0101ru pe\u013c\u0146as gadu iepriek\u0161, komp\u0101nija tagad fiks\u0113jusi 26 miljonu ASV dol\u0101ru zaud\u0113jumus. Liel\u0101k\u0101s ba\u017eas sag\u0101d\u0101 aptuveni 500 miljonu ASV dol\u0101ru par\u0101ds, kas j\u0101apmierina l\u012bdz 2026. gada maijam. Ta\u010du jau \u0161obr\u012bd uz\u0146\u0113mumam tr\u016bkst gan nodro\u0161in\u0101ta finans\u0113juma, gan br\u012bvas likvidit\u0101tes, lai savlaic\u012bgi izpild\u012btu savas saist\u012bbas, ja t\u0101s k\u013c\u016bs par k\u0101rt\u0113j\u0101m.<\/p>\n
Galvenais gr\u0101matvedis un korporat\u012bvais kontrolieris Kodak, Ri\u010dards Maikls, tie\u0161i nor\u0101d\u012bjis Komisijai par v\u0113rtspap\u012bru un bir\u017eu apriti ASV: \u201cKodak ir par\u0101ds, kura atmaksas termi\u0146\u0161 iest\u0101sies 12 m\u0113ne\u0161u laik\u0101, ta\u010du nav ne apstiprin\u0101ta finans\u0113juma, ne pietiekamas likvidit\u0101tes, lai izpild\u012btu saist\u012bbas saska\u0146\u0101 ar sp\u0113k\u0101 eso\u0161ajiem nosac\u012bjumiem.\u201d Vi\u0146\u0161 piebildis, ka \u0161ie nosac\u012bjumi \u201cnopietni ap\u0161auba uz\u0146\u0113muma sp\u0113ju turpin\u0101t darb\u012bbu\u201d.<\/p>\n
Mekl\u0113jot gl\u0101b\u0113ju: strat\u0113\u0123ijas un \u0161\u0137\u0113r\u0161\u013ci<\/p>\n
Neskatoties uz kr\u012bzes situ\u0101ciju, Kodak cen\u0161as rast risin\u0101jumus. Vi\u0146i pl\u0101no l\u012bdz pat lielai da\u013cai par\u0101da samaks\u0101t pirms termi\u0146a, cita starp\u0101 p\u0101rtraucot iemaksas uz\u0146\u0113muma pensiju fond\u0101. Ta\u010du finansi\u0101lajam spiedienam pievienojas ar\u012b tirdzniec\u012bbas barjeras \u2013 Donalda Trampa administr\u0101cijas noteikt\u0101s muitas likmes. Kodak br\u012bdina, ka t\u0101s b\u016btiski ietekm\u0113s biznesu, jo iev\u0113rojama da\u013ca produkcijas \u2013 kameras, filmas, drukas tintes \u2013 tiek ra\u017eotas tie\u0161i ASV. Tas noz\u012bm\u0113, ka t\u0101s non\u0101k pieg\u0101des \u0137\u0113d\u0113s, kur tarifi var palielin\u0101t izmaksas, radot papildu slogu jau t\u0101 nestabilajai situotaijai.<\/p>\n
No z\u012bmola ikonas l\u012bdz bankrotam un atgrie\u0161an\u0101s m\u0113\u0123in\u0101jumiem<\/p>\n
Kodak dibin\u0101\u0161anas pirms\u0101kumi mekl\u0113jami 1880. gad\u0101, kad banku darbinieks D\u017eord\u017es \u012astmests no Ro\u010desteras, \u0145ujorkas \u0161tat\u0101, patent\u0113ja apar\u0101tu sauso fotopl\u0101k\u0161\u0146u izgatavo\u0161anai. 1892. gad\u0101 uz\u0146\u0113mums ofici\u0101li tika nosaukts par Eastman Kodak Company. 1970. gados Kodak kontrol\u0113ja aptuveni 90% fotofilmu tirgus un 85% fotoapar\u0101tu p\u0101rdo\u0161anas apjomu ASV. Tom\u0113r ar digit\u0101lo tehnolo\u0123iju par\u0101d\u012b\u0161anos uz\u0146\u0113mums 2004. gad\u0101 p\u0101rtrauca tradicion\u0101lo filmas kameru p\u0101rdo\u0161anu vairum\u0101 valstu. 2012. gad\u0101 Kodak pazi\u0146oja par bankrotu saska\u0146\u0101 ar 11. noda\u013cu ar 6,75 miljardu ASV dol\u0101ru par\u0101diem. P\u0113c bankrota izk\u013c\u016bstot 2013. gad\u0101, uz\u0146\u0113mums koncentr\u0113j\u0101s uz komerci\u0101lo druku, iepakojumu un z\u012bmola licenc\u0113\u0161anu. Vi\u0146i m\u0113\u0123in\u0101ja laist klaj\u0101 viedt\u0101lru\u0146us, pat izveidoja savu kriptoval\u016btu KodakCoin, un pand\u0113mijas laik\u0101 ra\u017eoja farm\u0101cijas sast\u0101vda\u013cas. Ta\u010du p\u0113d\u0113jais virziens nosl\u0113dz\u0101s ar skand\u0101lu un izmekl\u0113\u0161an\u0101m, kas lika projektu aptur\u0113t.<\/p>\n
Negaid\u012bts mod\u0113 un nepietiekams atbalsts<\/p>\n
Negaid\u012btus pan\u0101kumus Kodak guva modes segment\u0101. Dienvidkorej\u0101 pa\u0161laik darbojas vair\u0101k nek\u0101 120 oflaina veikalu, kuros tiek p\u0101rdota tikai ar z\u012bmola simboliku rot\u0101ta ap\u0123\u0113rbu. Ta\u010du \u0161is virziens nodro\u0161ina nepietiekamus ien\u0101kumus, lai notur\u0113tu uz\u0146\u0113mumu virs \u016bdens. T\u0101 ir skumja atg\u0101din\u0101jums par to, k\u0101 pat ikonisk\u0101kajiem z\u012bmoliem ir j\u0101piel\u0101gojas un j\u0101c\u012bn\u0101s par izdz\u012bvo\u0161anu main\u012bgaj\u0101 pasaul\u0113.<\/p>\n","protected":false},"excerpt":{"rendered":"Kodak slavas zen\u012bt\u0101 un kr\u012bzes priek\u0161vakar\u0101 Uz\u0146\u0113mums Kodak, kas vair\u0101k nek\u0101 133 gadus bija fotogr\u0101fijas sinon\u012bms, \u0161obr\u012bd st\u0101v…\n","protected":false},"author":2,"featured_media":22348,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[7043,77,76,7040,7042,7039,35,39,38,36,37,34,40,7041],"class_list":{"0":"post-22347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bankrots","9":"tag-bizness","10":"tag-business","11":"tag-finansu-krize","12":"tag-fotografija","13":"tag-kodak","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-paradi"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=22347"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/22348"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=22347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=22347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=22347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}