Eiropas Komisija modes gigantiem uzliek iespaid\u012bgu sodu par konkurences ierobe\u017eo\u0161anu<\/p>\n
Eiropas Komisija (EK) ir piem\u0113rojusi drakonisku sodu tr\u012bs pasaul\u0113 atpaz\u012bstamiem luksusa modes z\u012bmoliem \u2013 “Gucci”, “Chlo\u00e9” un “Loewe” \u2013 par b\u016btiskiem konkurences noteikumu p\u0101rk\u0101pumiem. Kop\u0113j\u0101 soda nauda p\u0101rsniedz 157 miljonus eiro, liekot dom\u0101t par nopietnu \u013caunpr\u0101t\u012bgu izmanto\u0161anu tirg\u016b. \u0160\u012b drosm\u012bg\u0101 EK r\u012bc\u012bba ir skaidrs sign\u0101ls, ka nekontrol\u0113ta varas koncentr\u0101cija un pat\u0113r\u0113t\u0101ju ties\u012bbu ierobe\u017eo\u0161ana netiks pie\u013cauta.<\/p>\n
Aizliegt\u0101s cenas un ierobe\u017eot\u0101 izv\u0113le<\/p>\n
Galvenais p\u0101rk\u0101pums, ko EK atkl\u0101jusi, ir z\u012bmolu veikt\u0101 neatkar\u012bgo mazumtirgot\u0101ju sp\u0113ju ierobe\u017eo\u0161ana noteikt savas cenas. “Gucci”, “Chlo\u00e9” un “Loewe” agres\u012bvi uzspieda savas komercstrat\u0113\u0123ijas, pieprasot stingri iev\u0113rot ieteikt\u0101s mazumtirdzniec\u012bbas cenas, maksim\u0101lo atlai\u017eu apm\u0113ru un pat noteiktus p\u0101rdo\u0161anas periodus. B\u016bt\u012bb\u0101 tas noz\u012bm\u0113, ka z\u012bmoli cent\u0101s saglab\u0101t m\u0101ksl\u012bgi augstas cenas, ierobe\u017eojot gan mazumtirgot\u0101ju, gan pat\u0113r\u0113t\u0101ju br\u012bv\u012bbu. \u0160\u0101das darb\u012bbas ir tie\u0161\u0101 pretrun\u0101 ar god\u012bgas konkurences principiem Eiropas Savien\u012bb\u0101, kas paredz\u0113ti, lai nodro\u0161in\u0101tu pat\u0113r\u0113t\u0101jiem vislab\u0101ko cenas un kvalit\u0101tes attiec\u012bbu.<\/p>\n
Sodu sadal\u012bjums un p\u0101rk\u0101pumu ilgums<\/p>\n
Kop\u0113jais 157 miljonu eiro sods ir sadal\u012bts, \u0146emot v\u0113r\u0101 katra z\u012bmola atbild\u012bbu un p\u0101rk\u0101pumu ilgumu. Visiev\u0113rojam\u0101ko sodu, 119,7 miljonus eiro, sa\u0146\u0113mis it\u0101\u013cu z\u012bmols “Gucci” par p\u0101rk\u0101pumiem laika posm\u0101 no 2015. gada apr\u012b\u013ca l\u012bdz 2023. gada apr\u012blim. Francijas z\u012bmols “Chlo\u00e9” sod\u012bts ar 19,7 miljoniem eiro par p\u0101rk\u0101pumiem no 2019. gada decembra l\u012bdz 2023. gada apr\u012blim. Savuk\u0101rt sp\u0101\u0146u z\u012bmols “Loewe” maks\u0101s 18 miljonus eiro par l\u012bdz\u012bga rakstura p\u0101rk\u0101pumiem no 2015. gada decembra l\u012bdz 2023. gada apr\u012blim. Interesanti, ka EK nor\u0101da, ka \u0161ie tr\u012bs uz\u0146\u0113mumi darboju\u0161ies neatkar\u012bgi viens no otra, kas noz\u012bm\u0113, ka katrs z\u012bmols ir veicis savus, atsevi\u0161\u0137us p\u0101rk\u0101pumus, nevis r\u012bkojies saska\u0146oti k\u0101 karte\u013ca dal\u012bbnieki.<\/p>\n
Z\u012bmoli atz\u012bst vainu un sadarbojas<\/p>\n
Lai gan soda naudas ir iev\u0113rojamas, visiem trim z\u012bmoliem sodi tika samazin\u0101ti, jo tie atzina savus p\u0101rk\u0101pumus un akt\u012bvi sadarboj\u0101s ar Eiropas Komisiju izmekl\u0113\u0161anas laik\u0101. “Gucci” \u012bpa\u0161nieks Kering jau publiski atzinis EK l\u0113mumu un nor\u0101d\u012bjis, ka finan\u0161u sods ir iegr\u0101matots uz\u0146\u0113muma 2025. gada pirm\u0101 pusgada rezult\u0101tos. \u0160is gad\u012bjums ir spilgts piem\u0113rs tam, k\u0101 tirgus uzraugi c\u012bn\u0101s par god\u012bgu konkurenci, un k\u0101 pat visliel\u0101kie modes giganti var saskarties ar nopietn\u0101m sek\u0101m, ja p\u0101rk\u0101pj noteikumus.<\/p>\n","protected":false},"excerpt":{"rendered":"Eiropas Komisija modes gigantiem uzliek iespaid\u012bgu sodu par konkurences ierobe\u017eo\u0161anu Eiropas Komisija (EK) ir piem\u0113rojusi drakonisku sodu tr\u012bs…\n","protected":false},"author":2,"featured_media":22906,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,1129,512,7014,35,39,38,36,37,34,40,7165,7166],"class_list":{"0":"post-22905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-cenas","11":"tag-eiropas-komisija","12":"tag-konkurence","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-modes-zimoli","21":"tag-sods"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=22905"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/22906"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=22905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=22905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=22905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}