Electronic Arts maina \u012bpa\u0161niekus: gigantisk\u0101 $55 miljardu dar\u012bjuma aizkulisesLiel\u0101kais sp\u0113\u013cu izdev\u0113js non\u0101k priv\u0101t\u0101s rok\u0101s<\/p>\n
Zi\u0146as par Electronic Arts (EA), vienas no pasaul\u0113 liel\u0101kaj\u0101m videosp\u0113\u013cu izdev\u0113j\u0101m, iesp\u0113jamo p\u0101rdo\u0161anu izrais\u012bju\u0161as pla\u0161u rezonansi sp\u0113\u013cu industrij\u0101. P\u0113c s\u0101kotn\u0113j\u0101m baum\u0101m un neskaidr\u0101m sarun\u0101m, kas tika atspogu\u013cotas medijos, izdev\u0101s nosl\u0113gt v\u0113rien\u012bgu dar\u012bjumu. EA, kas savulaik pulc\u0113jusi zem saviem sp\u0101rniem t\u0101dus talant\u012bgus izstr\u0101d\u0101t\u0101jus k\u0101 Bioware un rad\u012bjusi t\u0101dus le\u0123end\u0101rus projektus k\u0101 “Mass Effect”, “Dragon Age”, “The Sims” un “Apex Legends”, tagad p\u0101riet priv\u0101tu investoru \u012bpa\u0161um\u0101 par iespaid\u012bgu summu \u2013 55 miljardi dol\u0101ru. \u0160is pirkums ir ne tikai noz\u012bm\u012bgs solis EA v\u0113stur\u0113, bet ar\u012b viena no liel\u0101kaj\u0101m \u0161\u0101da veida dar\u012bjum\u0101m kred\u012bta finans\u0113juma v\u0113stur\u0113.<\/p>\n
Investoru konsorcijs ar pretrun\u012bgiem v\u0101rdiem<\/p>\n
Dar\u012bjumu veic pla\u0161s investoru konsorcijs, kas ietver gan strat\u0113\u0123iskos, gan finan\u0161u investorus. \u012apa\u0161i izce\u013cas divi noz\u012bm\u012bgi dal\u012bbnieki: Sa\u016bda Ar\u0101bijas Valsts invest\u012bciju fonds (Public Investment Fund \u2013 PIF), kas ir k\u013cuvis par spilgtu sp\u0113l\u0113t\u0101ju glob\u0101laj\u0101 invest\u012bciju ainav\u0101, un fondam Affinity Partners, ko vada D\u017eareds Ku\u0161ners, Donalds Trampa znotins un biju\u0161ais ASV prezidenta padomnieks. \u0160\u012b partner\u012bba liek aizdom\u0101ties par potenci\u0101laj\u0101m politiskaj\u0101m un \u0123eopolitiskaj\u0101m implik\u0101cij\u0101m. Kl\u0101t ir ar\u012b Silver Lake, kas ir paz\u012bstama invest\u012bciju firma, bie\u017ei vien fokus\u0113joties uz tehnolo\u0123iju sektoru. S\u0101kotn\u0113ji zi\u0146ots, ka vieno\u0161an\u0101s var\u0113tu tikt publiskota jau n\u0101kamaj\u0101 ned\u0113\u013c\u0101, kas rad\u012bja \u012bslaic\u012bgu akciju v\u0113rt\u012bbas pieaugumu par 15%.<\/p>\n
EA izaicin\u0101jumu ce\u013c\u0161 un p\u0101rmai\u0146u nepiecie\u0161am\u012bba<\/p>\n
Nav nosl\u0113pums, ka Electronic Arts p\u0113d\u0113j\u0101s desmitgad\u0113s ir sask\u0101rusies ar iev\u0113rojam\u0101m gr\u016bt\u012bb\u0101m. S\u0101kot ar 2010. gadiem, uz\u0146\u0113mums ir piedz\u012bvojis past\u0101v\u012bgus darbinieku atlai\u0161anas, studiju sl\u0113g\u0161anu un daudzus m\u0113\u0123in\u0101jumus main\u012bt \u012bpa\u0161umties\u012bbas. \u0160ie izaicin\u0101jumi nav apeju\u0161i ar\u012b t\u0101dus atz\u012btus studijas k\u0101 Bioware, kas ir sask\u0101ru\u0161\u0101s ar iev\u0113rojamiem person\u0101la samazin\u0101jumiem un pat tiesu procesiem, k\u0101 ar\u012b atceltiem projektiem. Kop\u0161 2023. gada kr\u012bze ir tikai padzi\u013cin\u0101jusies ar v\u0113l liel\u0101kiem biznesa procesa samazin\u0101jumiem, sp\u0113\u013cu atcel\u0161anu un vad\u012bbas mai\u0146\u0101m. Uz\u0146\u0113mums ir veicis restrukturiz\u0101ciju, sadaloties div\u0101s liel\u0101s da\u013c\u0101s: EA Sports, kas atbild par sporta sp\u0113l\u0113m, un EA Entertainment, kas aptver p\u0101r\u0113jo portfolio. \u0160\u012b nepast\u0101v\u012bba un bie\u017eie “satricin\u0101jumi” ir liku\u0161i dom\u0101t par uz\u0146\u0113muma n\u0101kotni un piepras\u012bju\u0161i radik\u0101las p\u0101rmai\u0146as, nepiecie\u0161am\u012bbu mekl\u0113t jaunus ce\u013cus un stabil\u0101ku pamatu savai darb\u012bbai. Lielie zaud\u0113jumi, piem\u0113ram, no “Dragon Age: The Veilguard” un “EA Sports FC 25” ie\u0146\u0113mumiem, tikai paspilgtin\u0101ja \u0161o situ\u0101ciju.<\/p>\n
Straujais kritums un cer\u012bba uz jaunu s\u0101kumu<\/p>\n
P\u0113d\u0113jos gados EA ir bie\u017ei bijusi negat\u012bvu zi\u0146u centr\u0101. Ir atceltas sp\u0113les, tostarp viena no “Star Wars” fran\u0161\u012bzes un “Titanfall” s\u0113rijas, k\u0101 ar\u012b tiek prognoz\u0113ta atteik\u0161an\u0101s no licenz\u0113t\u0101m fran\u0161\u012bz\u0113m par labu pa\u0161u izstr\u0101d\u0101tajiem z\u012bmoliem. Tas viss liecina par dzi\u013c\u0101m probl\u0113m\u0101m un nepiecie\u0161am\u012bbu main\u012bt strat\u0113\u0123iju. \u0160\u0101da situ\u0101cija rad\u012bja spiedienu uz uz\u0146\u0113muma akciju v\u0113rt\u012bbu, bie\u017ei vien novedot pie iev\u0113rojamiem kritumiem. Tagad, non\u0101kot priv\u0101t\u0101s \u012bpa\u0161um\u0101, Electronic Arts cer uz jaunu s\u0101kumu. Tiek prognoz\u0113ts, ka jaunie \u012bpa\u0161nieki var\u0113tu m\u0113\u0123in\u0101t stabiliz\u0113t uz\u0146\u0113mumu, optimiz\u0113t izmaksas un mekl\u0113t jaunus veidus, k\u0101 palielin\u0101t ien\u0101kumus. Vai \u0161\u012b transform\u0101cija b\u016bs veiksm\u012bga un vai t\u0101 atdz\u012bvin\u0101s EA, laiks r\u0101d\u012bs. Tom\u0113r \u0161is 55 miljardu dar\u012bjums ir neap\u0161aub\u0101mi viens no noz\u012bm\u012bg\u0101kajiem notikumiem videosp\u0113\u013cu industrijas p\u0113d\u0113jo gadu laik\u0101.<\/p>\n","protected":false},"excerpt":{"rendered":"Electronic Arts maina \u012bpa\u0161niekus: gigantisk\u0101 $55 miljardu dar\u012bjuma aizkulisesLiel\u0101kais sp\u0113\u013cu izdev\u0113js non\u0101k priv\u0101t\u0101s rok\u0101s Zi\u0146as par Electronic Arts…\n","protected":false},"author":2,"featured_media":22941,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,7182,7181,35,39,38,36,37,34,40,7185,7183,7184],"class_list":{"0":"post-22940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-dzareds-kusners","11":"tag-electronic-arts-pardosana","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-privatais-izpirkums","20":"tag-sauda-arabijas-investicijas","21":"tag-videospelu-industrija"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=22940"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/22940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/22941"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=22940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=22940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=22940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}