Jauns m\u0113\u0123in\u0101jums sa\u0161\u0137elt Google: ASV Valsts departaments v\u0113las, lai uz\u0146\u0113mums p\u0101rdotu savu rekl\u0101mas biznesu<\/p>\n
\u0160oned\u0113\u013c Amerikas Savienoto Valstu vald\u012bba atkal cen\u0161as p\u0101rliecin\u0101t feder\u0101lo tiesnesi veikt Google sadal\u012b\u0161anu. \u0160is ir jaunais posms ilgsto\u0161aj\u0101 c\u012b\u0146\u0101 par konkurences atjauno\u0161anu digit\u0101l\u0101s rekl\u0101mas tehnolo\u0123iju tirg\u016b, ko, p\u0113c prokurat\u016bras apgalvojumiem, Google nelikum\u012bgi monopoliz\u0113jis. Tik\u0161an\u0101s, kas s\u0101ksies \u0161oned\u0113\u013c un ilgs aptuveni divas ned\u0113\u013cas, notiks tiesas z\u0101l\u0113 Aleksandrij\u0101, Vird\u017e\u012bnij\u0101, kur advok\u0101ti no Google un Tieslietu departamenta atgriez\u012bsies, lai turpin\u0101tu \u0161o sare\u017e\u0123\u012bto tiesas procesu.<\/p>\n
\u0160\u012b aktualiz\u0113t\u0101 tiesved\u012bba notiek tikai da\u017eas ned\u0113\u013cas p\u0113c tam, kad cits tiesnesis, Amit Mehta no Kolumbijas apgabala feder\u0101l\u0101s tiesas, jau pasp\u0113jis pasludin\u0101t Google par monopolistu tie\u0161saistes mekl\u0113\u0161anas jom\u0101. Lai gan Mehta atzina uz\u0146\u0113muma domin\u0113jo\u0161o st\u0101vokli, vi\u0146a pied\u0101v\u0101tais risin\u0101jums konkurences atjauno\u0161anai bija iev\u0113rojami m\u012bkst\u0101ks, nek\u0101 bija cer\u0113jusi vald\u012bba. T\u0101 viet\u0101, lai piespiestu Google p\u0101rdot savu popul\u0101ro p\u0101rl\u016bkprogrammu Chrome vai at\u0161\u0137irtu Chromium projektu, tiesnesis \u013c\u0101va uz\u0146\u0113mumam turpin\u0101t maks\u0101t par savu pakalpojumu izdev\u012bgo izvieto\u0161anu da\u017e\u0101d\u0101s platform\u0101s, tostarp p\u0101rl\u016bkprogramm\u0101s un viedt\u0101lru\u0146os. \u0160\u0101ds l\u0113mums rad\u012bja vil\u0161anos vald\u012bbas p\u0101rst\u0101vjiem, kuri cer\u0113ja uz krietni radik\u0101l\u0101kiem pas\u0101kumiem.<\/p>\n
ASV vald\u012bbas iepriek\u0161\u0113jie so\u013ci un galvenie aps\u016bdz\u012bbas punkti<\/p>\n
Jau kop\u0161 2023. gada septembra Tieslietu departaments ir tur\u0113jis sav\u0101 redzeslok\u0101 Google darb\u012bbas, iesniedzot pret to pras\u012bbu Va\u0161ington\u0101. Galvenais aps\u016bdz\u012bbas punkts bija uz\u0146\u0113muma antikonkurences prakse, ko tas \u012bstenoja, lai nostiprin\u0101tu savu domin\u0113jo\u0161o st\u0101vokli mekl\u0113t\u0101jprogrammu tirg\u016b. \u0160\u012bs prakses ietv\u0113ra iev\u0113rojamu maks\u0101jumu veik\u0161anu partneriem, piem\u0113ram, Apple, nodro\u0161inot savu mekl\u0113t\u0101jprogrammu k\u0101 noklus\u0113juma izv\u0113li lietot\u0101jiem. Paral\u0113li \u0161im departamenta procesam, daudzu ASV \u0161tatu \u0123ener\u0101lprokurori uzs\u0101ka savas antimonopola lietas, \u012bpa\u0161i piev\u0113r\u0161oties Google agres\u012bvajam rekl\u0101mas biznesam un ekskluz\u012bvaj\u0101m vieno\u0161an\u0101m.<\/p>\n
2024. gad\u0101 tiesnesis Mehta apstiprin\u0101ja, ka Alphabet, caur savu meitasuz\u0146\u0113mumu Google, p\u0101rk\u0101pj antimonopola likumus, uzturot nelikum\u012bgu monopolu mekl\u0113\u0161anas pakalpojumu sf\u0113r\u0101. \u0160is nol\u0113mums pav\u0113ra ce\u013cu uz tiesved\u012bbu par kompens\u0101cijas pas\u0101kumiem, kas nosl\u0113dz\u0101s pag\u0101ju\u0161\u0101 gada maija s\u0101kum\u0101. Tieslietu departaments bija stingri piepras\u012bjis, lai Alphabet p\u0101rdotu savu p\u0101rl\u016bkprogrammu Chrome un ar to saist\u012bto atv\u0113rt\u0101 koda projektu Chromium. Tom\u0113r tiesnesis Mehta \u0161o piepras\u012bjumu noraid\u012bja.<\/p>\n
Jaun\u0101 frontes l\u012bnija: rekl\u0101mas tehnolo\u0123iju tirgus<\/p>\n
Tagad visa uzman\u012bba piev\u0113rsta jaunajai tiesai Vird\u017e\u012bnij\u0101, kur\u0101 iesaist\u012bta tiesnese Leonie Brinkema. Vi\u0146a ir jau iepriek\u0161 atzinusi Google par monopolistu divos noz\u012bm\u012bgos rekl\u0101mas tehnolo\u0123iju tirgus segmentos. Lai gan vi\u0146ai nav juridisks pien\u0101kums piln\u012bb\u0101 sekot l\u012bdzi tiesne\u0161a Mehtas secin\u0101jumiem, ir skaidrs, ka vi\u0146a tos \u0146ems v\u0113r\u0101. Tieslietu departaments gan cer uz at\u0161\u0137ir\u012bgu rezult\u0101tu \u0161aj\u0101 gad\u012bjum\u0101, jo \u0161oreiz dar\u012b\u0161ana ir ar Google darb\u012bbas pamat\u0101 eso\u0161ajiem rekl\u0101mas produktiem.<\/p>\n
Konkr\u0113ti, prokurat\u016bra l\u016bdz tiesnesi Brinkemu piespiest Google p\u0101rdot AdX \u2013 digit\u0101lo rekl\u0101mas dar\u012bjumu bir\u017eu, kas atrodama daudzu t\u012bmek\u013ca viet\u0146u aug\u0161\u0113j\u0101 vai s\u0101nu josl\u0101. Tiesnese jau iepriek\u0161 ir secin\u0101jusi, ka Google nelikum\u012bgi apvienoja AdX ar savu Doubleclick for Publishers (DFP) pakalpojumu, ko t\u012bmek\u013ca vietnes izmanto rekl\u0101mas vietu p\u0101rdo\u0161anai. T\u0101d\u0113\u013c past\u0101v re\u0101la iesp\u0113ja, ka vi\u0146a atz\u012bs par lietder\u012bgu \u0161o divu produktu atdal\u012b\u0161anu. Papildus tam, vald\u012bba v\u0113las, lai Google publiski atkl\u0101tu DFP izso\u013cu lo\u0123ikas pirmkodu. Ja ar\u012b tas neb\u016bs pietiekami, tiesa var\u0113tu piepras\u012bt uz\u0146\u0113mumam p\u0101rdot ar\u012b \u0161o produktu.<\/p>\n
Google atbilde un iesp\u0113jam\u0101s sekas<\/p>\n
No savas puses, Google uzskata, ka identific\u0113t\u0101s probl\u0113mas var\u0113tu atrisin\u0101t bez radik\u0101liem so\u013ciem. Uz\u0146\u0113mums \u0161os priek\u0161likumus d\u0113v\u0113 par m\u0113\u0123in\u0101jumu atcelt iepriek\u0161\u0113j\u0101s uz\u0146\u0113mumu ieg\u0101des, kuras pats tiesas process agr\u0101k nav atzinis par antikonkurences pas\u0101kumiem. Google ir pied\u0101v\u0101jis dot piek\u013cuvi AdX sist\u0113mas re\u0101lajiem pied\u0101v\u0101jumiem tre\u0161o pu\u0161u rekl\u0101mu serveriem (pa\u0161laik piek\u013cuvi pied\u0101v\u0101 tikai DFP), \u013caut izdev\u0113jiem br\u012bvi eksport\u0113t savus datus un atteikties no vienas cenas noteik\u0161anas politikas, kas ierobe\u017eoja izdev\u0113ju iesp\u0113jas noteikt rekl\u0101mas cenas. Uz\u0146\u0113mums ar\u012b pazi\u0146ojis, ka ir gatavs atteikties no First Look un Last Look izso\u013cu taktikas, kuras, k\u0101 apgalvo vald\u012bba, pie\u0161\u0137\u012bru\u0161as Google netaisn\u012bgas priek\u0161roc\u012bbas.<\/p>\n
Priek\u0161\u0101 v\u0113l ir gar\u0161 tiesas process. Google var\u0113s p\u0101rs\u016bdz\u0113t pa\u0161u l\u0113mumu par monopola esam\u012bbu tikai p\u0113c gal\u012bg\u0101 sprieduma par pas\u0101kumiem konkurences atjauno\u0161anai. Tas noz\u012bm\u0113, ka pat ja tiesnese Brinkema piepras\u012bs uz\u0146\u0113mumam p\u0101rdot da\u013cu sava biznesa, faktisk\u0101 \u012bsteno\u0161ana pras\u012bs vair\u0101kus gadus. Tom\u0113r tie\u0161i \u0161\u012b l\u0113muma m\u0113rogs par\u0101d\u012bs, cik liel\u0101 m\u0113r\u0101 tiesu sist\u0113ma ir gatava spert radik\u0101lus so\u013cus attiec\u012bb\u0101 uz lielaj\u0101m tehnolo\u0123iju korpor\u0101cij\u0101m.<\/p>\n","protected":false},"excerpt":{"rendered":"Jauns m\u0113\u0123in\u0101jums sa\u0161\u0137elt Google: ASV Valsts departaments v\u0113las, lai uz\u0146\u0113mums p\u0101rdotu savu rekl\u0101mas biznesu \u0160oned\u0113\u013c Amerikas Savienoto Valstu…\n","protected":false},"author":2,"featured_media":23978,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[6907,7422,77,76,7423,7421,35,39,38,36,37,34,40,2013],"class_list":{"0":"post-23977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-antimonopola-lietas","9":"tag-asv-tieslietu-departaments","10":"tag-bizness","11":"tag-business","12":"tag-google-adx","13":"tag-google-monopols","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-reklamas-tehnologijas"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/23977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=23977"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/23977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/23978"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=23977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=23977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=23977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}