Visa ievie\u0161 Uzticamo a\u0123entu protokolu \u2013 dro\u0161\u012bbas risin\u0101jums MI vad\u012btai tirdzniec\u012bbai<\/p>\n
Starptautisk\u0101 maks\u0101jumu tehnolo\u0123iju komp\u0101nija Visa Inc. (NYSE: V) ir izstr\u0101d\u0101jusi jaunu dro\u0161\u012bbas standartu \u2013 Uzticamo a\u0123entu protokolu (Trusted Agent Protocol), kas paredz\u0113ts m\u0101ksl\u012bg\u0101 intelekta (MI) vad\u012btas tirdzniec\u012bbas dro\u0161\u012bbai. \u0160is protokols nodro\u0161ina uzticamu komunik\u0101ciju starp MI a\u0123entiem un tirgot\u0101jiem visos dar\u012bjuma posmos, \u013caujot dro\u0161i un caursp\u012bd\u012bgi veikt maks\u0101jumus pat\u0113r\u0113t\u0101ju v\u0101rd\u0101.<\/p>\n
Jauna \u0113ra \u2013 MI a\u0123enti k\u0101 pat\u0113r\u0113t\u0101ju p\u0101rst\u0101vji<\/p>\n
MI a\u0123entu izmanto\u0161ana iepirk\u0161an\u0101s proces\u0101 k\u013c\u016bst arvien popul\u0101r\u0101ka: to rad\u012bt\u0101 datu pl\u016bsma uz mazumtirdzniec\u012bbas vietn\u0113m ASV pieaugusi par vair\u0101k nek\u0101 4700 %. Turkl\u0101t 85 % pat\u0113r\u0113t\u0101ju, kas izmantoju\u0161i MI pal\u012bdz\u012bbu iepirk\u0161an\u0101s laik\u0101, atz\u012bst, ka \u0161\u012b pieredze ir uzlabojusi vi\u0146u apmierin\u0101t\u012bbu un efektivit\u0101ti.<\/p>\n
Tom\u0113r kop\u0101 ar jaunaj\u0101m iesp\u0113j\u0101m rodas ar\u012b izaicin\u0101jumi \u2013 piem\u0113ram, botu atkl\u0101\u0161anas sist\u0113mas nereti k\u013c\u016bdaini blo\u0137\u0113 likum\u012bgus MI dar\u012bjumus, un tirgot\u0101jiem k\u013c\u016bst gr\u016bt\u0101k uztur\u0113t p\u0101rskat\u0101mu inform\u0101ciju par pat\u0113r\u0113t\u0101ju, ja pirkums tiek veikts ar MI starpniec\u012bbu. Tie\u0161i \u0161\u012bs probl\u0113mas risina Visa Uzticamo a\u0123entu protokols.<\/p>\n
Dro\u0161\u012bba, identit\u0101te un uztic\u0113\u0161an\u0101s<\/p>\n
Jaunais protokols ir veidots, lai tirgot\u0101ji var\u0113tu p\u0101rbaud\u012bt MI a\u0123entu identit\u0101ti un nodro\u0161in\u0101t, ka dar\u012bjum\u0101 nepiedal\u0101s \u013caunpr\u0101t\u012bgi roboti. Protokols izmanto kriptogr\u0101fiskus parakstus, kas apliecina a\u0123enta nol\u016bku un pat\u0113r\u0113t\u0101ja autentiskumu, vienlaikus aizsarg\u0101jot maks\u0101jumu datus un pat\u0113r\u0113t\u0101ja priv\u0101tumu.<\/p>\n
Tas \u013cauj tirgot\u0101jiem dro\u0161i at\u0161\u0137irt uzticamus a\u0123entus no aizdom\u012bgiem botiem, vienlaikus saglab\u0101jot vienk\u0101r\u0161u un elast\u012bgu maks\u0101jumu procesu, kas neprasa piln\u012bgu sist\u0113mu p\u0101rveidi.<\/p>\n
Sadarb\u012bba ar Cloudflare un vado\u0161ajiem tirgus sp\u0113l\u0113t\u0101jiem<\/p>\n
Uzticamo a\u0123entu protokols izstr\u0101d\u0101ts sadarb\u012bb\u0101 ar Cloudflare un citiem tehnolo\u0123iju partneriem, tostarp Adyen, Ant International, Checkout.com, Coinbase, CyberSource, Elavon, Fiserv, Microsoft, Nuvei, Shopify, Stripe un Worldpay. \u0160\u012b sadarb\u012bba apliecina Visa ap\u0146em\u0161anos veicin\u0101t dro\u0161u, caursp\u012bd\u012bgu un inov\u0101cij\u0101s balst\u012btu maks\u0101jumu vidi.<\/p>\n
\u201cTirdzniec\u012bbas n\u0101kotnes dro\u0161\u012bba ir kop\u012bga atbild\u012bba, \u012bpa\u0161i laik\u0101, kad MI a\u0123enti s\u0101k darboties pat\u0113r\u0113t\u0101ju v\u0101rd\u0101,\u201d nor\u0101da Cloudflare strat\u0113\u0123ijas vad\u012bt\u0101ja Stef\u0101nija Koena. \u201cM\u016bsu kop\u012bgais darbs ar Visa ir b\u016btisks solis, lai veidotu uzticamu un dro\u0161u digit\u0101l\u0101s tirdzniec\u012bbas ekosist\u0113mu.\u201d<\/p>\n
Vienk\u0101r\u0161\u012bba un pieejam\u012bba izstr\u0101d\u0101t\u0101jiem<\/p>\n
Visa produktu un strat\u0113\u0123ijas vad\u012bt\u0101js D\u017eeks Forestels (Jack Forestell) uzsver: \u201cM\u0113s v\u0113l\u0113j\u0101mies, lai a\u0123entu veiktie dar\u012bjumi b\u016btu tikpat vienk\u0101r\u0161i un dro\u0161i k\u0101 jebkur\u0161 cits m\u016bsdienu maks\u0101jums. Uzticamo a\u0123entu protokols pied\u0101v\u0101 bezkoda (no-code) funkcionalit\u0101ti, kas \u013cauj tirgot\u0101jiem bez tehniskiem \u0161\u0137\u0113r\u0161\u013ciem integr\u0113t \u0161o dro\u0161\u012bbas sl\u0101ni sav\u0101s platform\u0101s.\u201d<\/p>\n
Protokols jau pieejams Visa izstr\u0101d\u0101t\u0101ju centr\u0101 un GitHub platform\u0101, nodro\u0161inot atv\u0113rtu piek\u013cuvi uz\u0146\u0113mumiem, kas v\u0113las sav\u0101s sist\u0113m\u0101s \u012bstenot MI vad\u012btas nor\u0113\u0137inu iesp\u0113jas.<\/p>\n
Dro\u0161a n\u0101kotne MI vad\u012btai tirdzniec\u012bbai<\/p>\n
Uzticamo a\u0123entu protokols ir izstr\u0101d\u0101ts uz HTTP Message Signature standarta b\u0101zes un saska\u0146ots ar Web Both Auth, kas garant\u0113 visaugst\u0101ko dro\u0161\u012bbas l\u012bmeni digit\u0101laj\u0101 tirdzniec\u012bb\u0101. \u0160is risin\u0101jums iez\u012bm\u0113 jaunu posmu finan\u0161u tehnolo\u0123iju att\u012bst\u012bb\u0101, kur MI k\u013c\u016bst par pilnv\u0113rt\u012bgu pat\u0113r\u0113t\u0101ja pal\u012bgu, nevis tikai r\u012bku.<\/p>\n
Visa ar \u0161o iniciat\u012bvu nostiprina savu l\u012bdera poz\u012bciju digit\u0101lo maks\u0101jumu dro\u0161\u012bbas jom\u0101, radot pamatu n\u0101kotnes ekosist\u0113mai, kur\u0101 m\u0101ksl\u012bgais intelekts, uztic\u0113\u0161an\u0101s un cilv\u0113ka pieredze iet roku rok\u0101.<\/p>\n","protected":false},"excerpt":{"rendered":"Visa ievie\u0161 Uzticamo a\u0123entu protokolu \u2013 dro\u0161\u012bbas risin\u0101jums MI vad\u012btai tirdzniec\u012bbai Starptautisk\u0101 maks\u0101jumu tehnolo\u0123iju komp\u0101nija Visa Inc. (NYSE:…\n","protected":false},"author":2,"featured_media":24594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,7299,7300,35,39,38,36,37,34,40,7301,7302,7303],"class_list":{"0":"post-24593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-cloudflare-sadarbiba","11":"tag-digitalie-maksajumi-latvija","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-maksligais-intelekts-tirdznieciba","20":"tag-mi-drosiba","21":"tag-visa-uzticamo-agentu-protokols"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/24593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=24593"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/24593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/24594"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=24593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=24593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=24593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}