Microsoft Surface Pro rekl\u0101mas katastrofa: iPad ekr\u0101n\u0101 k\u0101 akmens d\u016bris<\/p>\n
K\u0101 m\u0113dz teikt, pat visliel\u0101kie giganti var paklupt, un \u0161\u0137iet, ka korpor\u0101cija Microsoft ir piedz\u012bvojusi tie\u0161i \u0161\u0101du publisku apkaunojumu. Neskatoties uz savu amb\u012bciju un jaun\u0101ko tehnolo\u0123iju cien\u012b\u0161anu, vi\u0146u ofici\u0101lais X (agr\u0101k Twitter) konts, kas velt\u012bts Surface produktiem, ir public\u0113jis rekl\u0101mu, kas \u0101tri vien p\u0101rv\u0113rt\u0101s par \u012bstu interneta sens\u0101ciju un ironijas avotu.<\/p>\n
Kad m\u0101rketings zaud\u0113 kontaktu ar realit\u0101ti<\/p>\n
Post\u0101 tika reklam\u0113ts jaunais Surface Pro plan\u0161etdators, d\u0113v\u0113jot to par “lab\u0101ko p\u0113tnieku kompanjonu”. Tom\u0113r tie, kas sekoja l\u012bdzi zi\u0146\u0101m vai vienk\u0101r\u0161i piev\u0113rsa uzman\u012bbu deta\u013c\u0101m, \u0101tri vien paman\u012bja ko \u0101rk\u0101rt\u012bgi neparastu. Plan\u0161etdatora ekr\u0101n\u0101, kas it k\u0101 demonstr\u0113 Windows oper\u0113t\u0101jsist\u0113mas funkcionalit\u0101ti, man\u0101mi par\u0101d\u012bj\u0101s iPadOS saskarnes elementi. Lai gan tika demonstr\u0113ta Microsoft Word lietotne, virs t\u0101s bija redzama iPad statusa josla, kas Windows oper\u0113t\u0101jsistem\u0113 vienk\u0101r\u0161i neeksist\u0113. K\u0101 nor\u0101d\u012bjis D\u017eezs Kordens no Windows Central, \u0161is bija ac\u012bmredzams k\u013c\u016bd\u012bjums, kuru pat ar minim\u0101lu p\u016b\u013cu pielik\u0161anu (k\u0101ds 10 sekun\u017eu foto\u0161ops) bija iesp\u0113jams nov\u0113rst.<\/p>\n
\n“Tas man atg\u0101dina laikus, kad Surface sadarboj\u0101s ar NFL, un komentatori past\u0101v\u012bgi tos d\u0113v\u0113ja par iPad,” ironiski piebilda Kordens.<\/p>\n<\/blockquote>\n
Spekul\u0101cijas un smiekli par tehnolo\u0123iju gigantu<\/p>\n
\u0160is nep\u0101rdom\u0101tais rekl\u0101mas g\u0101jiens izrais\u012bjis pla\u0161u rezonansi. Da\u017ei, k\u0101 min\u0113jis Kordens, spekul\u0113, ka SMM komanda, kas rad\u012bja \u0161o publik\u0101ciju, varb\u016bt pat nekad nav tur\u0113jusi Surface ier\u012bci rok\u0101s. Savuk\u0101rt Maajanks Parmars no Windows Latest izvirz\u012bjis hipot\u0113zi, ka pie vainas var\u0113tu b\u016bt Microsoft praktikants, kur\u0161 neveiksm\u012bgi izmantojis m\u0101ksl\u012bgo intelektu (MI) att\u0113la rad\u012b\u0161an\u0101. \u0160\u012b teorija ir jo \u012bpa\u0161i interesanta, \u0146emot v\u0113r\u0101 MI straujo att\u012bst\u012bbu un t\u0101 potenci\u0101lu gan pal\u012bdz\u0113t, gan rad\u012bt negaid\u012btas probl\u0113mas.<\/p>\n
Vair\u0101k nek\u0101 vienk\u0101r\u0161i ekr\u0101ns: pa\u0161a plan\u0161etdatora identit\u0101te<\/p>\n
P\u0113c padzi\u013cin\u0101tas izp\u0113tes atkl\u0101j\u0101s, ka probl\u0113ma var\u0113tu b\u016bt v\u0113l nopietn\u0101ka. Pa\u0161as ier\u012bces att\u0113ls, kas it k\u0101 ir Surface Pro, ar sav\u0101m iez\u012bm\u0113m atg\u0101dina vair\u0101k iPad. Tr\u016bkst atpaz\u012bstamo z\u012bmolu elementu, piem\u0113ram, Surface rakstur\u012bg\u0101 stat\u012bva vai Type Cover tastat\u016bras. Ekr\u0101na malu attiec\u012bba \u0161\u0137iet tuv\u0101ka 4:3 form\u0101tam, kas ir tipisks iPad, at\u0161\u0137ir\u012bb\u0101 no Surface Pro 3:2 malu attiec\u012bbas. Tas liek aizdom\u0101ties, vai att\u0113l\u0101 visp\u0101r redzams k\u0101ds Microsoft produkts, vai ar\u012b t\u0101 ir tikai r\u016bp\u012bgi (ne)apstr\u0101d\u0101ta iPad fotogr\u0101fija.<\/p>\n
Internets smejas, bet Apple gatavo savus jaunumus<\/p>\n
Neskatoties uz k\u013c\u016bdu, ieraksts internet\u0101 pavad\u012bja vair\u0101k nek\u0101 20 stundas, sav\u0101cot iespaid\u012bgu 483 t\u016bksto\u0161u skat\u012bjumu skaitu. Lai gan Microsoft p\u0113c\u0101k to dz\u0113sa, interneta lietot\u0101ji bija pietiekami \u0101tri, lai saglab\u0101tu ekr\u0101nuz\u0146\u0113mumus un dal\u012btos ar tiem, izraisot pla\u0161u izsmieklu. Lietot\u0101ji X jokoj\u0101s, ka Microsoft ir aizmirsis, k\u0101d\u0101 oper\u0113t\u0101jsist\u0113m\u0101 darbojas vi\u0146u pa\u0161u plan\u0161etdatori, un da\u017ei pau\u017e izbr\u012bnu, k\u0101 tik glob\u0101la komp\u0101nija var pie\u013caut tik element\u0101ras k\u013c\u016bdas.<\/p>\n
\u0160is starpgad\u012bjums notiek laik\u0101, kad Apple gatavojas savai jaunajai ier\u012b\u010du prezent\u0101cijai, kur\u0101, iesp\u0113jams, tiks izr\u0101d\u012bti ar\u012b jaunie iPad mode\u013ci. Interesanti, ka nesen tie\u0161i Apple ir non\u0101cis l\u012bdz\u012bg\u0101 situ\u0101cij\u0101, nepareizi reklam\u0113jot Samsung viedt\u0101lru\u0146us. \u0160\u0137iet, ka liel\u0101kajiem tehnolo\u0123iju uz\u0146\u0113mumiem, neskatoties uz resursiem, joproj\u0101m ir tendence piedz\u012bvot \u0161\u0101dus “epikus feilus” m\u0101rketinga jom\u0101.<\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft Surface Pro rekl\u0101mas katastrofa: iPad ekr\u0101n\u0101 k\u0101 akmens d\u016bris K\u0101 m\u0113dz teikt, pat visliel\u0101kie giganti var paklupt,…\n","protected":false},"author":2,"featured_media":24651,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2122,89,6830,90,35,39,38,36,37,34,40,7659,7658,7660],"class_list":{"0":"post-24650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-apple","9":"tag-entertainment","10":"tag-ipados","11":"tag-izklaide","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-marketinga-kluda","20":"tag-microsoft-surface-pro","21":"tag-tehnologiju-zinas"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/24650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=24650"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/24650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/24651"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=24650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=24650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=24650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}