{"id":248917,"date":"2026-07-16T12:15:13","date_gmt":"2026-07-16T12:15:13","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/248917\/"},"modified":"2026-07-16T12:15:13","modified_gmt":"2026-07-16T12:15:13","slug":"liaa-paplasina-latvijas-regionu-turisma-pieprasijuma-veicinasanas-aktivitates-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/248917\/","title":{"rendered":"LIAA papla\u0161ina Latvijas re\u0123ionu t\u016brisma piepras\u012bjuma veicin\u0101\u0161anas aktivit\u0101tes"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.europesays.com\/lv\/wp-content\/uploads\/2026\/07\/LVturisms-1024x683.jpg\" alt=\"\" class=\"wp-image-1008715\"  \/>Publicit\u0101tes foto<\/p>\n<p class=\"wp-block-paragraph\">\u012apa\u0161a uzman\u012bba \u0161ovasar piev\u0113rsta Latgales t\u016brisma piepras\u012bjuma stiprin\u0101\u0161anai, vienlaikus papla\u0161inot Latvijas re\u0123ionu populariz\u0113\u0161anu Latvij\u0101, Lietuv\u0101 un Igaunij\u0101 un uz vasaras sezonu p\u0101rce\u013cot da\u013cu starptautisko t\u016brisma komunik\u0101cijas aktivit\u0101\u0161u.<\/p>\n<p class=\"wp-block-paragraph\">\u201cT\u016brisms ir viena no Latvijas eksporta nozar\u0113m, t\u0101p\u0113c m\u0113s regul\u0101ri analiz\u0113jam datus, uzturam dialogu ar nozari un nepiecie\u0161am\u012bbas gad\u012bjum\u0101 operat\u012bvi piel\u0101gojam savas aktivit\u0101tes. \u0160ovasar esam b\u016btiski papla\u0161in\u0101ju\u0161i komunik\u0101cijas aktivit\u0101tes Latvijas re\u0123ionu populariz\u0113\u0161anai, \u012bpa\u0161u uzman\u012bbu piev\u0113r\u0161ot Latgalei, vienlaikus p\u0101rce\u013cot da\u013cu starptautisko t\u016brisma komunik\u0101cijas aktivit\u0101\u0161u no rudens uz vasaras sezonu. Paral\u0113li jau gatavojam n\u0101kam\u0101 gada t\u016brisma sezonu \u2013 ar starptautiskaj\u0101m kampa\u0146\u0101m, profesion\u0101lajiem pas\u0101kumiem, t\u016brisma operatoru un mediju viz\u012bt\u0113m. M\u016bsu m\u0113r\u0137is ir ne tikai piesaist\u012bt vair\u0101k \u0101rvalstu ce\u013cot\u0101ju, bet ar\u012b pan\u0101kt, lai vi\u0146i izv\u0113las iepaz\u012bt Latvijas re\u0123ionus un tajos uzturas ilg\u0101k,\u201d uzsver LIAA direktore Ieva J\u0101gere.<\/p>\n<p class=\"wp-block-paragraph\">Papla\u0161in\u0101tas aktivit\u0101tes Latvij\u0101 un kaimi\u0146valst\u012bs<\/p>\n<p class=\"wp-block-paragraph\">LIAA jau \u012bsteno vair\u0101kas papildu aktivit\u0101tes Latvijas re\u0123ionu t\u016brisma piepras\u012bjuma veicin\u0101\u0161anai.<\/p>\n<p class=\"wp-block-paragraph\">Latvijas tirg\u016b M\u0101jas kafejn\u012bcu dienu komunik\u0101cijas kampa\u0146a \u0161ogad ir aptuveni tr\u012bs reizes pla\u0161\u0101ka nek\u0101 p\u0113rn. Iniciat\u012bvu \u012bsteno LIAA ar Latvijas Lauku t\u016brisma asoci\u0101ciju \u201cLauku ce\u013cot\u0101js\u201d un re\u0123ion\u0101lo partneru atbalstu.<\/p>\n<p class=\"wp-block-paragraph\">Lietuv\u0101 un Igaunij\u0101 b\u016btiski papla\u0161in\u0101tas Latvijas re\u0123ionu populariz\u0113\u0161anas aktivit\u0101tes:<\/p>\n<ul class=\"wp-block-list\">\n<li>palielin\u0101ta radio rekl\u0101mas frekvence un papla\u0161in\u0101ts izmantoto radiostaciju loks;<\/li>\n<li>b\u016btiski papla\u0161in\u0101tas digit\u0101l\u0101s komunik\u0101cijas aktivit\u0101tes internet\u0101 un soci\u0101lajos medijos;<\/li>\n<li>izvietota papildu vides rekl\u0101ma Lietuvas un Igaunijas pierobe\u017e\u0101;<\/li>\n<li>Latvijas re\u0123ionu populariz\u0113\u0161an\u0101 iesaist\u012bti satura veidot\u0101ji no Latvijas, Lietuvas un Igaunijas.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Papildus tam da\u013ca rudenim pl\u0101noto starptautisk\u0101 t\u016brisma komunik\u0101cijas aktivit\u0101\u0161u p\u0101rcelta uz vasaras sezonu. \u0160obr\u012bd priorit\u0101rajos \u0101rvalstu tirgos \u2013 Lielbrit\u0101nij\u0101, V\u0101cij\u0101 un Somij\u0101 \u2013 tiek \u012bstenota starptautisk\u0101 t\u016brisma kampa\u0146a \u201cUnboxing Latvia\u201d (Atkl\u0101j Latviju), kas izce\u013c Latvijas daudzveid\u012bgo t\u016brisma pied\u0101v\u0101jumu \u2013 dabu, kult\u016bru, gastronomiju un akt\u012bvo atp\u016btu.<\/p>\n<p class=\"wp-block-paragraph\">LIAA \u012bstenot\u0101s papildu aktivit\u0101tes aptver Latvijas, Lietuvas un Igaunijas tirgu, izmantojot radio, digit\u0101los medijus, soci\u0101los t\u012bklus, straum\u0113\u0161anas platformas, vides rekl\u0101mu un sadarb\u012bbu ar satura veidot\u0101jiem. M\u0113r\u0137is ir uzrun\u0101t potenci\u0101los ce\u013cot\u0101jus tajos tirgos un re\u0123ionos, kuros iesp\u0113jams vis\u0101tr\u0101k veicin\u0101t vienas dienas un ned\u0113\u013cas nogales ce\u013cojumus uz Latvijas re\u0123ioniem.<\/p>\n<p class=\"wp-block-paragraph\">Latvij\u0101 komunik\u0101cijas aktivit\u0101tes tiek \u012bstenotas nacion\u0101lajos un re\u0123ion\u0101lajos medijos, digit\u0101laj\u0101 vid\u0113 un soci\u0101lajos t\u012bklos, savuk\u0101rt vides rekl\u0101ma ir izvietota visos Latvijas re\u0123ionos.<\/p>\n<p class=\"wp-block-paragraph\">Lietuv\u0101 Latvijas re\u0123ionu t\u016brisma pied\u0101v\u0101jums \u0161ovasar tiek populariz\u0113ts radio, digit\u0101lajos medijos, straum\u0113\u0161anas platform\u0101s un ar vides rekl\u0101mu Auk\u0161taitijas re\u0123ion\u0101 (Bir\u017eos, Pasval\u0113, Panev\u0113\u017e\u0101, Roki\u0161\u0137os, Uten\u0101 un An\u012bk\u0161\u0137os), uzrun\u0101jot ce\u013cot\u0101jus, kuri visbie\u017e\u0101k izv\u0113las vienas dienas un ned\u0113\u013cas nogales braucienus uz Latviju.<\/p>\n<p class=\"wp-block-paragraph\">Igaunij\u0101 kampa\u0146a tiek ar\u012b \u012bstenota radio, digit\u0101lajos medijos, straum\u0113\u0161anas platform\u0101s un ar vides rekl\u0101mu Dienvidigaunij\u0101 (Tartu, Viljandi, Valg\u0101, Veru un Pelv\u0101), \u012bpa\u0161u uzman\u012bbu piev\u0113r\u0161ot Latvijas robe\u017eai tuv\u0101kajiem re\u0123ioniem.<\/p>\n<p class=\"wp-block-paragraph\">\u0160\u0101ds komunik\u0101cijas aktivit\u0101\u0161u izvietojums izv\u0113l\u0113ts m\u0113r\u0137tiec\u012bgi, koncentr\u0113joties uz tuv\u0101kajiem \u0101rvalstu tirgiem un Latvijas re\u0123ioniem, kuros iesp\u0113jams vis\u0101tr\u0101k veicin\u0101t t\u016bristu pl\u016bsmu un piepras\u012bjumu p\u0113c re\u0123ion\u0101l\u0101 t\u016brisma pied\u0101v\u0101juma.<\/p>\n<p class=\"wp-block-paragraph\">\u201c\u0160obr\u012bd \u012bpa\u0161i svar\u012bga ir savlaic\u012bga r\u012bc\u012bba, cie\u0161s dialogs un koordin\u0113ta sadarb\u012bba starp valsts instit\u016bcij\u0101m, pa\u0161vald\u012bb\u0101m un uz\u0146\u0113m\u0113jiem. Pozit\u012bvi v\u0113rt\u0113jam, ka LIAA regul\u0101ri uztur dialogu ar nozari, analiz\u0113 situ\u0101ciju un operat\u012bvi piel\u0101go t\u016brisma m\u0101rketinga aktivit\u0101tes, tostarp stiprinot Latvijas re\u0123ionu, \u012bpa\u0161i Latgales, atpaz\u012bstam\u012bbu tuv\u0101kajos \u0101rvalstu tirgos un Latvij\u0101. Esam p\u0101rliecin\u0101ti, ka kop\u012bgs, m\u0113r\u0137tiec\u012bgs darbs pal\u012bdz\u0113s piesaist\u012bt arvien vair\u0101k ce\u013cot\u0101ju un stiprin\u0101t Latgales un visas Latvijas konkur\u0113tsp\u0113ju t\u016brisma tirg\u016b,\u201d uzsver Latgales T\u016brisma asoci\u0101cijas valdes priek\u0161s\u0113d\u0113t\u0101ja Je\u013cena Kija\u0161ko.<\/p>\n<p class=\"wp-block-paragraph\">Lietuva un Igaunija \u2013 tuv\u0101kie tirgi, kuros rezult\u0101tu iesp\u0113jams sasniegt vis\u0101tr\u0101k<\/p>\n<p class=\"wp-block-paragraph\">Lietuva un Igaunija ir Latvijas priorit\u0101rie tuv\u0113jie \u0101rvalstu t\u016brisma tirgi. \u0160o valstu iedz\u012bvot\u0101ji visbie\u017e\u0101k izv\u0113las spont\u0101nus vienas dienas vai ned\u0113\u013cas nogales braucienus ar person\u012bgo automa\u0161\u012bnu, t\u0101d\u0113\u013c tie\u0161i \u0161ajos tirgos iesp\u0113jams sal\u012bdzino\u0161i \u0101tri palielin\u0101t t\u016bristu pl\u016bsmu uz Latvijas re\u0123ioniem.<\/p>\n<p class=\"wp-block-paragraph\">Lietuvas viesi ir ekonomiski noz\u012bm\u012bg\u0101kais \u0101rvalstu t\u016brisma tirgus Latvij\u0101 \u2013 2025. gad\u0101 vi\u0146i Latvij\u0101 izt\u0113r\u0113ja vair\u0101k nek\u0101 207 miljonus eiro.<\/p>\n<p class=\"wp-block-paragraph\">Centr\u0101l\u0101s statistikas p\u0101rvaldes dati liecina, ka \u0161\u012b gada pirmajos piecos m\u0113ne\u0161os ir kritums par 5,2% \u0101rvalstu t\u016bristu skait\u0101, ko da\u013c\u0113ji kompens\u0113 2,19% pieaugums viet\u0113j\u0101 t\u016brism\u0101.<\/p>\n<p class=\"wp-block-paragraph\">Nepietiek tikai reklam\u0113t \u2013 svar\u012bgs ir ar\u012b ce\u013cojuma saturs<\/p>\n<p class=\"wp-block-paragraph\">Konkurence starp t\u016brisma galam\u0113r\u0137iem k\u013c\u016bst arvien liel\u0101ka, t\u0101d\u0113\u013c l\u012bdztekus komunik\u0101cijas aktivit\u0101t\u0113m iz\u0161\u0137iro\u0161a noz\u012bme ir ar\u012b kvalitat\u012bvam un daudzveid\u012bgam t\u016brisma pied\u0101v\u0101jumam.<\/p>\n<p class=\"wp-block-paragraph\">Ce\u013cot\u0101ji arvien bie\u017e\u0101k izv\u0113las galam\u0113r\u0137us, kuros iesp\u0113jams apvienot vair\u0101kas pieredzes \u2013 iepaz\u012bt viet\u0113jo gastronomiju, kult\u016bru, dabu, akt\u012bv\u0101s atp\u016btas iesp\u0113jas, k\u0101 ar\u012b viet\u0113jos ra\u017eot\u0101jus un uz\u0146\u0113m\u0113jus. Tie\u0161i t\u0101p\u0113c LIAA starptautiskaj\u0101 komunik\u0101cij\u0101 arvien pla\u0161\u0101k izce\u013c Latvijas re\u0123ionu autentisko pied\u0101v\u0101jumu un daudzveid\u012bg\u0101s ce\u013co\u0161anas iesp\u0113jas.<\/p>\n<p class=\"wp-block-paragraph\">M\u0101jas kafejn\u012bcu dienas \u2013 piem\u0113rs, k\u0101 stiprin\u0101t re\u0123ionu pievilc\u012bbu<\/p>\n<p class=\"wp-block-paragraph\">Viens no spilgt\u0101kajiem piem\u0113riem ir M\u0101jas kafejn\u012bcu dienas, ko LIAA \u012bsteno sadarb\u012bb\u0101 ar Lauku ce\u013cot\u0101ju un re\u0123ion\u0101lajiem partneriem.<\/p>\n<p class=\"wp-block-paragraph\">\u0160ogad iniciat\u012bva norisin\u0101s 40 galam\u0113r\u0137os vis\u0101 Latvij\u0101. Piecu gadu laik\u0101 apmekl\u0113t\u0101ju skaits ir vair\u0101k nek\u0101 dubultojies \u2013 no vair\u0101k nek\u0101 40 t\u016bksto\u0161iem 2021. gad\u0101 l\u012bdz 81 134 apmekl\u0113t\u0101jiem 2025. gad\u0101. Pag\u0101ju\u0161aj\u0101 gad\u0101 iniciat\u012bv\u0101 piedal\u012bj\u0101s 584 m\u0101jas kafejn\u012bcas, bet ar\u012b \u0161ogad prognoz\u0113ts dal\u012bbnieku skaita pieaugums. Ar\u012b pirmie \u0161\u012bs sezonas rezult\u0101ti ir iedro\u0161ino\u0161i un apliecina sabiedr\u012bbas interesi par re\u0123ion\u0101lo t\u016brismu.<\/p>\n<p class=\"wp-block-paragraph\">M\u0101jas kafejn\u012bcu dienas nav tikai gastronomijas pas\u0101kums. T\u0101s mudina cilv\u0113kus doties uz re\u0123ioniem, izmantot naktsm\u012btnes, apmekl\u0113t kult\u016bras un dabas objektus, iepaz\u012bt viet\u0113jos ra\u017eot\u0101jus un izmantot citu uz\u0146\u0113m\u0113ju pakalpojumus, t\u0101d\u0113j\u0101di radot ieguvumus visam galam\u0113r\u0137im un viet\u0113jai ekonomikai.<\/p>\n<p class=\"wp-block-paragraph\">LIAA turpin\u0101s piel\u0101got aktivit\u0101tes atbilsto\u0161i situ\u0101cijai<\/p>\n<p class=\"wp-block-paragraph\">LIAA kompetenc\u0113 ir Latvijas k\u0101 t\u016brisma galam\u0113r\u0137a starptautisk\u0101 populariz\u0113\u0161ana un t\u016brisma piepras\u012bjuma veicin\u0101\u0161ana. A\u0123ent\u016bra ar\u012b turpm\u0101k regul\u0101ri izv\u0113rt\u0113s situ\u0101ciju t\u016brisma nozar\u0113, uztur\u0113s dialogu ar re\u0123ion\u0101laj\u0101m t\u016brisma organiz\u0101cij\u0101m, nozaru asoci\u0101cij\u0101m un citiem partneriem, lai nepiecie\u0161am\u012bbas gad\u012bjum\u0101 operat\u012bvi piel\u0101gotu komunik\u0101cijas aktivit\u0101tes un p\u0113c iesp\u0113jas efekt\u012bv\u0101k izmantotu pieejamos instrumentus Latvijas re\u0123ionu konkur\u0113tsp\u0113jas stiprin\u0101\u0161anai.<\/p>\n<p class=\"wp-block-paragraph\">L\u012bdztekus pat\u0113r\u0113t\u0101ju m\u0101rketinga aktivit\u0101t\u0113m LIAA jau gatavo ar\u012b n\u0101kam\u0101s t\u016brisma sezonas profesion\u0101l\u0101s m\u0101rketinga aktivit\u0101tes. Ruden\u012b un ziem\u0101 Latvijas t\u016brisma pied\u0101v\u0101jums tiks prezent\u0113ts starptautisk\u0101s t\u016brisma izst\u0101d\u0113s, kontaktbir\u017e\u0101s un profesion\u0101lajos pas\u0101kumos, tostarp ITB Berlin 2027, FITUR 2027, Matka 2027, ANTOR un citos nozares pas\u0101kumos, vienlaikus organiz\u0113jot \u0101rvalstu t\u016broperatoru, ce\u013cojumu a\u0123entu un starptautisko mediju iepaz\u012b\u0161an\u0101s viz\u012btes no Polijas, V\u0101cijas, Skandin\u0101vijas valst\u012bm, Jap\u0101nas, Lietuvas, Igaunijas un \u010cehijas. Viz\u012bt\u0113s un starptautiskaj\u0101s publik\u0101cij\u0101s paredz\u0113ts iek\u013caut ar\u012b Latgales t\u016brisma pied\u0101v\u0101jumu, demonstr\u0113jot re\u0123iona dro\u0161\u012bbu, infrastrukt\u016bru un pakalpojumu kvalit\u0101ti, k\u0101 ar\u012b stiprinot Latvijas k\u0101 dro\u0161a un daudzveid\u012bga t\u016brisma galam\u0113r\u0137a atpaz\u012bstam\u012bbu n\u0101kamaj\u0101m t\u016brisma sezon\u0101m.<\/p>\n<p class=\"wp-block-paragraph\">Par Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bru (LIAA)<\/p>\n<p class=\"wp-block-paragraph\">Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra (LIAA) ir Ekonomikas ministrijas p\u0101rraudz\u012bb\u0101 eso\u0161a valsts iest\u0101de, kas pal\u012bdz Latvijas uz\u0146\u0113mumiem augt starptautiskajos tirgos, piesaist\u012bt invest\u012bcijas un att\u012bst\u012bt inov\u0101cijas. LIAA atbalsta uz\u0146\u0113mumu eksportu, jaunu tirgu apguvi, invest\u012bciju projektu \u012bsteno\u0161anu un Latvijas konkur\u0113tsp\u0113jas stiprin\u0101\u0161anu pasaules ekonomik\u0101.<\/p>\n<p class=\"wp-block-paragraph\">Kontaktinform\u0101cija medijiem, LIAA Starptautisk\u0101 m\u0101rketinga un komunik\u0101cijas noda\u013ca<\/p>\n","protected":false},"excerpt":{"rendered":"Publicit\u0101tes foto \u012apa\u0161a uzman\u012bba \u0161ovasar piev\u0113rsta Latgales t\u016brisma piepras\u012bjuma stiprin\u0101\u0161anai, vienlaikus papla\u0161inot Latvijas re\u0123ionu populariz\u0113\u0161anu Latvij\u0101, Lietuv\u0101 un&hellip;\n","protected":false},"author":2,"featured_media":248918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[23,57,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,4479,54,55,56,21,58],"class_list":["post-248917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zinas-no-arvalstim","tag-aktualitates","tag-arvalstim","tag-breaking-news","tag-breakingnews","tag-featured-news","tag-featurednews","tag-headlines","tag-latest-news","tag-latestnews","tag-latvia","tag-latvian","tag-latviesu","tag-latviesu-valoda","tag-latviesuvaloda","tag-latvija","tag-lv","tag-news","tag-popularakas-zinas","tag-popularakaszinas","tag-top-stories","tag-topstories","tag-turisms","tag-world","tag-world-news","tag-worldnews","tag-zinas","tag-zinas-no-arvalstim"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/116929608655550495","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/248917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=248917"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/248917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/248918"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=248917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=248917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=248917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}