Luksusa modes gigantiem \u2013 vair\u0101k nek\u0101 157 miljoni eiro sods par konkurences p\u0101rk\u0101pumiem<\/p>\n
Eiropas Komisija (EK) ir piem\u0113rojusi iespaid\u012bgu naudassodu vair\u0101kiem pasaul\u0113 atpaz\u012bstamiem luksusa modes z\u012bmoliem \u2013 \u201cGucci\u201d, \u201cChloe\u201d un \u201cLoewe\u201d. Kopum\u0101 soda naudas apm\u0113rs p\u0101rsniedz 157 miljonus eiro. \u0160is drakoniskais l\u0113mums pie\u0146emts, jo z\u012bmoli tika pie\u0137erti konkurences noteikumu p\u0101rk\u0101pumos, kas v\u0113rsti uz neatkar\u012bgu tre\u0161o pu\u0161u mazumtirgot\u0101ju iesp\u0113ju ierobe\u017eo\u0161anu noteikt savas cenas. \u0160\u0101da r\u012bc\u012bba, kas ir pretrun\u0101 ar Eiropas Savien\u012bbas god\u012bgas konkurences principiem, noved pie m\u0101ksl\u012bgi augst\u0101k\u0101m cen\u0101m un maz\u0101kas izv\u0113les iesp\u0113j\u0101m pat\u0113r\u0113t\u0101jiem. EK uzsver savu nelok\u0101mo ap\u0146em\u0161anos c\u012bn\u012bties pret jebk\u0101d\u0101m sh\u0113m\u0101m, kas cen\u0161as fiks\u0113t cenas un graut iek\u0161\u0113j\u0101 tirgus integrit\u0101ti.<\/p>\n
S\u012bk\u0101ka inform\u0101cija par sodiem un p\u0101rk\u0101pumiem<\/p>\n
\u201cGucci\u201d, kas pieder komp\u0101nijai Kering, sa\u0146\u0113mis visliel\u0101ko sodu \u2013 119,7 miljonus eiro. T\u0101 p\u0101rk\u0101pumi ilgu\u0161i vair\u0101kus gadus, aptverot periodu no 2015. gada apr\u012b\u013ca l\u012bdz 2023. gada apr\u012blim. Francijas z\u012bmols \u201cChloe\u201d, kura \u012bpa\u0161nieks ir \u201cRichemont\u201d, sod\u012bts ar 19,7 miljoniem eiro par l\u012bdz\u012bga rakstura p\u0101rk\u0101pumiem, kas notiku\u0161i no 2019. gada decembra l\u012bdz 2023. gada apr\u012blim. Savuk\u0101rt Sp\u0101nijas luksusa z\u012bmols \u201cLoewe\u201d, kas ietilpst fran\u010du luksusa konglomer\u0101t\u0101 LVMH, sa\u0146\u0113mis 18 miljonu eiro sodu par p\u0101rk\u0101pumiem laika posm\u0101 no 2015. gada decembra l\u012bdz 2023. gada apr\u012blim.<\/p>\n
Interesanti, ka EK nor\u0101da, ka \u0161ie tr\u012bs uz\u0146\u0113mumi darboju\u0161ies neatkar\u012bgi viens no otra, kas noz\u012bm\u0113, ka katrs z\u012bmols ir veicis savus, atsevi\u0161\u0137us p\u0101rk\u0101pumus, nevis r\u012bkojies saska\u0146oti k\u0101 karte\u013ca dal\u012bbnieki. Visi z\u012bmoli atzinu\u0161i savus p\u0101rk\u0101pumus un sadarboju\u0161ies ar EK izmekl\u0113\u0161anas laik\u0101, kas \u013c\u0101va samazin\u0101t sodu apm\u0113ru.<\/p>\n
K\u0101das bija sekas un k\u0101dus noteikumus p\u0101rk\u0101pa z\u012bmoli?<\/p>\n
Galvenais p\u0101rk\u0101pums, ko EK identific\u0113ja, bija modes z\u012bmolu veikta neatkar\u012bgo mazumtirgot\u0101ju sp\u0113ju ierobe\u017eo\u0161ana noteikt savas cenas. Tika uzspiestas stingras komercstrat\u0113\u0123ijas, kas ietv\u0113ra ieteikto mazumtirdzniec\u012bbas cenu uzspie\u0161anu, maksim\u0101lo atlai\u017eu apm\u0113ra noteik\u0161anu un konkr\u0113tu p\u0101rdo\u0161anas periodu ierobe\u017eo\u0161anu. Da\u017eos gad\u012bjumos tika pat aizliegts pied\u0101v\u0101t jebk\u0101das atlaides, kas b\u016btiski krop\u013coja br\u012bv\u0101 tirgus principus. \u0160\u0101das darb\u012bbas ir tie\u0161i pretrun\u0101 ar ES konkurences politiku, kuras m\u0113r\u0137is ir nodro\u0161in\u0101t god\u012bgu konkurenci, samazin\u0101t pat\u0113r\u0113t\u0101ju zaud\u0113jumus un nov\u0113rst tirgus dal\u012bbnieku domin\u0113jo\u0161\u0101 st\u0101vok\u013ca \u013caunpr\u0101t\u012bgu izmanto\u0161anu. \u0160\u0101das pret konkurenci v\u0113rstas darb\u012bbas palielina cenas un samazina izv\u0113les iesp\u0113jas pat\u0113r\u0113t\u0101jiem.<\/p>\n
\u0160\u012bs pret konkurenci v\u0113rst\u0101s prakses at\u0146\u0113ma mazumtirgot\u0101jiem vi\u0146u cenu noteik\u0161anas neatkar\u012bbu un samazin\u0101ja konkurenci starp vi\u0146iem. Vienlaikus \u201cGucci\u201d, \u201cChloe\u201d un \u201cLoewe\u201d m\u0113r\u0137is bija aizsarg\u0101t savus tie\u0161os p\u0101rdo\u0161anas apjomus no konkurences ar saviem mazumtirgot\u0101jiem. Piem\u0113ram, \u201cGucci\u201d uzlika ar\u012b tie\u0161saistes p\u0101rdo\u0161anas ierobe\u017eojumus konkr\u0113tai produktu l\u012bnijai, pieprasot saviem mazumtirgot\u0101jiem p\u0101rtraukt attiec\u012bgo produktu pied\u0101v\u0101\u0161anu tie\u0161saist\u0113.<\/p>\n
EK nost\u0101ja un br\u012bdin\u0101jums industrijai<\/p>\n
Eiropas konkurences komis\u0101re Ter\u0113za Ribera uzsv\u0113ra, ka \u201cEirop\u0101 visi pat\u0113r\u0113t\u0101ji\u2014 neatkar\u012bgi no t\u0101, ko vi\u0146i p\u0113rk un kur vi\u0146i to p\u0113rk, tie\u0161saist\u0113 vai bezsaist\u0113\u2014 ir peln\u012bju\u0161i patiesas cenu konkurences priek\u0161roc\u012bbas.\u201d Vi\u0146a piebilda, ka \u201c\u0161is l\u0113mums s\u016bta sp\u0113c\u012bgu sign\u0101lu modes industrijai un pla\u0161\u0101kai sabiedr\u012bbai, ka m\u0113s nepie\u013causim \u0161\u0101da veida praksi Eirop\u0101, un ka god\u012bga konkurence un pat\u0113r\u0113t\u0101ju aizsardz\u012bba attiecas uz visiem vienl\u012bdz\u012bgi.\u201d<\/p>\n
\u0160is gad\u012bjums kalpo k\u0101 br\u012bdin\u0101jums visai modes industrijai, ka cenu fiks\u0113\u0161ana un tirgus dal\u012bbnieku neatkar\u012bbas ierobe\u017eo\u0161ana ir nepie\u013caujama un noved pie sankcij\u0101m. Eksperti paredz, ka \u0161\u0101ds l\u0113mums var\u0113tu rad\u012bt pla\u0161\u0101ku ietekmi luksusa un mazumtirdzniec\u012bbas sektor\u0101, kur cenu harmoniz\u0101cija bie\u017ei vien tiek izmantota z\u012bmola t\u0113la saglab\u0101\u0161anai. Luksusa uz\u0146\u0113mumi ien\u0101k jaun\u0101 konkurences uzraudz\u012bbas laikmet\u0101, un Eiropas Savien\u012bba skaidri nor\u0101da, ka presti\u017es neatbr\u012bvo no atbild\u012bbas.<\/p>\n","protected":false},"excerpt":{"rendered":"Luksusa modes gigantiem \u2013 vair\u0101k nek\u0101 157 miljoni eiro sods par konkurences p\u0101rk\u0101pumiem Eiropas Komisija (EK) ir piem\u0113rojusi…\n","protected":false},"author":2,"featured_media":24943,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,7809,512,7808,7811,35,39,38,36,37,34,7810,40],"class_list":{"0":"post-24942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-chloe","11":"tag-eiropas-komisija","12":"tag-gucci","13":"tag-konkurences-parkapumi","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-loewe","21":"tag-lv"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/24942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=24942"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/24942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/24943"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=24942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=24942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=24942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}