{"id":264095,"date":"2026-08-07T22:30:12","date_gmt":"2026-08-07T22:30:12","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/264095\/"},"modified":"2026-08-07T22:30:12","modified_gmt":"2026-08-07T22:30:12","slug":"svaiga-partika-ir-vel-letaka-vini-nosauca-atskiribas-starp-vecajam-un-jaunajam-regularajam-cenam-maxima","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/264095\/","title":{"rendered":"Svaiga p\u0101rtika ir v\u0113l l\u0113t\u0101ka: vi\u0146i nosauca at\u0161\u0137ir\u012bbas starp vecaj\u0101m un jaunaj\u0101m regul\u0101raj\u0101m cen\u0101m Maxima"},"content":{"rendered":"

Pag\u0101ju\u0161aj\u0101 ned\u0113\u013c\u0101 Lietuvas mazumtirdzniec\u012bbas \u0137\u0113de “Maxima<\/a>“ir v\u0113l vair\u0101k samazin\u0101jis atsevi\u0161\u0137u piena, ga\u013cas un maizes produktu regul\u0101r\u0101s cenas. Da\u017eiem no tiem starp\u012bba starp vecaj\u0101m un jaunaj\u0101m regul\u0101raj\u0101m cen\u0101m ir pat vair\u0101k nek\u0101 eiro.<\/p>\n

Maxima mediju attiec\u012bbu vad\u012bt\u0101ja Ernesta Vareik\u012bte atg\u0101dina, ka v\u0113l vair\u0101k nek\u0101 parasti cenas ir samazin\u0101tas \u0161\u0101diem atsevi\u0161\u0137iem svaigiem p\u0101rtikas produktiem: pienam, sviestam, sk\u0101bajam kr\u0113jumam, raudz\u0113tajam sieram, iepriek\u0161 iepakotai maizei, desi\u0146\u0101m, hotdogiem un visai svaigi sv\u0113rtajai un iepriek\u0161 iepakotajai c\u016bkga\u013cai. T\u0101s ir visnepiecie\u0161am\u0101k\u0101s ikdienas preces, kuras klienti past\u0101v\u012bgi mekl\u0113.<\/p>\n

“M\u0113s nerun\u0101jam par da\u017eiem atsevi\u0161\u0137iem produktiem, bet gan par vesel\u0101m to grup\u0101m \u2013 vair\u0101k nek\u0101 pust\u016bkstotis atlas\u012btu svaigas p\u0101rtikas produktu. T\u0101 tiek \u012bstenota m\u016bsu jaun\u0101 ikdienas zemo cenu strat\u0113\u0123ija un sol\u012bjums klientiem, kas tika uzs\u0101kts jau pavasar\u012b. \u0160o nosaukto produktu grupu cenas ir “samazin\u0101tas”, jo mart\u0101 tika samazin\u0101tas to regul\u0101r\u0101s cenas, t\u0101p\u0113c turpm\u0101k t\u0101s vienm\u0113r ir t\u0101, it k\u0101 b\u016btu izp\u0101rdo\u0161an\u0101,” vi\u0146a uzsver.<\/p>\n

“Viltotas” parast\u0101s cenas da\u017ereiz ir pat zem\u0101kas nek\u0101 citur ar akciju<\/p>\n

Pirc\u0113ju \u0113rt\u012bb\u0101m jaun\u0101s samazin\u0101t\u0101s regul\u0101r\u0101s cenas ir att\u0113lotas uz cenu z\u012bm\u0113m, nor\u0101dot iepriek\u0161\u0113jo un jauno regul\u0101ro cenu. \u0160\u012bs preces, kas tagad katru dienu ir pieejamas par v\u0113l zem\u0101k\u0101m regul\u0101raj\u0101m cen\u0101m, saviem groziem pievieno vair\u0101k nek\u0101 puse pirc\u0113ju, kas katru dienu apmekl\u0113 Maximos.<\/p>\n

E. Vareik\u012bte st\u0101sta, ka atsevi\u0161\u0137u produktu parast\u0101s cenas ir samazin\u0101tas l\u012bdz akcijas cen\u0101m, kas iepriek\u0161 tika pied\u0101v\u0101tas tikai \u012bsu laiku.<\/p>\n

Vi\u0146a ar\u012b nor\u0101da, ka da\u017eos gad\u012bjumos ikdienas samazin\u0101t\u0101s cenas bez akcijas Maxima tagad ir zem\u0101kas nek\u0101 citu mazumtirdzniec\u012bbas \u0137\u0113\u017eu ierobe\u017eot\u0101 laika akcijas cenas:<\/p>\n

“Katrs veikalu t\u012bkls izv\u0113las savu cenu modeli. Kam\u0113r da\u017ei pied\u0101v\u0101 svaigus p\u0101rtikas produktus par zem\u0101ku cenu \u012bsu laiku \u2013 kam\u0113r vien ir sp\u0113k\u0101 akcija, m\u0113s katru dienu nodro\u0161in\u0101m zemas cenas klientiem. Ar\u012b klienti pamana \u0161o priek\u0161roc\u012bbu \u2013 arvien vair\u0101k no vi\u0146iem apmekl\u0113 m\u016bsu veikalus, un, iep\u0113rkoties, vi\u0146i ieg\u0101d\u0101jas nepiecie\u0161amo \u0161eit un tagad, jo zina, ka vairs nav j\u0101piel\u0101gojas akciju kalend\u0101ram \u2013 zemas cenas vi\u0146us sagaida katru dienu. \u0160\u0101da iepirk\u0161an\u0101s sniedz klientiem liel\u0101ku br\u012bv\u012bbu vai no\u0146em vismaz vienas raizes no vi\u0146u pleciem, p\u0101rliecinoties, ka cenas vienm\u0113r ir t\u0101das pa\u0161as k\u0101 akcijas laik\u0101.”<\/p>\n

Viens \u0161\u0101ds piem\u0113rs, kad parasto vai pat akcijas cena cit\u0101s \u0137\u0113d\u0113s ir nedaudz augst\u0101ka par dienas cenu Maxima taj\u0101 laik\u0101, ir augst\u0101k\u0101s kvalit\u0101tes v\u0101r\u012bt\u0101 doktora desa “Premium” (600 g). Cit\u0101 \u0137\u0113d\u0113 \u0161\u012b identisk\u0101 produkta cena bez atlaides ir 4,79 EUR, v\u0113l cit\u0101 \u0137\u0113d\u0113 – parasto cenu 4,59 EUR, bet pa\u0161laik ar akciju – 3,59 EUR. Taj\u0101 laik\u0101 jaun\u0101 parasto cenu Maxima ir 3,49 EUR.<\/p>\n

Cik un kas tas tagad maks\u0101?<\/p>\n

Sal\u012bdzinot vec\u0101s un jaun\u0101s regul\u0101r\u0101s cenas Maxima veikal\u0101, \u012bpa\u0161i iev\u0113rojamas at\u0161\u0137ir\u012bbas v\u0113rojamas svaigi sv\u0113rt\u0101s un iepriek\u0161 iepakot\u0101s c\u016bkga\u013cas sada\u013c\u0101s. Piem\u0113ram, pa\u0161reiz\u0113j\u0101 atdzes\u0113tas sv\u0113rtas c\u016bkga\u013cas kakla bez kauliem un \u0101das kilograma regul\u0101r\u0101 cena ir 3,49 EUR iepriek\u0161\u0113jo 5,99 EUR viet\u0101.<\/p>\n

Atdzes\u0113tai, bez kauliem un \u0101das c\u016bkga\u013cas karbon\u0101dei akcija nav j\u0101gaida \u2013 t\u0101s cena par kilogramu tagad ir par 1,70 EUR zem\u0101ka, kas noz\u012bm\u0113, ka ierasto 4,99 EUR viet\u0101 tagad t\u0101 ir 3,29 EUR.<\/p>\n

Kilograms atdzes\u0113ta, vakuum\u0101 iepakota, bezkaula c\u016bkga\u013cas pleca, kas iepriek\u0161 maks\u0101ja 3,49 eiro, tagad maks\u0101 tikai 2,29 eiro \u2013 cenas samazin\u0101jums par 1,2 eiro jeb vair\u0101k nek\u0101 tre\u0161da\u013cu. C\u016bkga\u013cas \u0161\u0137i\u0146\u0137is bez kauliem, \u0101das un sv\u0113rts, kura parast\u0101 cena par kilogramu tagad ir 2,29 eiro, nevis 2,99 eiro, ir samazin\u0101ts gandr\u012bz par ceturtda\u013cu.<\/p>\n

Ga\u013cas kategorij\u0101 ar\u012b t\u0101s produktu \u2013 desu un hotdogu \u2013 ierast\u0101s cenas ir \u201csamazin\u0101tas\u201d. Piem\u0113ram, augst\u0101k\u0101s kvalit\u0101tes v\u0101r\u012bt\u0101s \u201cUtenos m\u0113sos\u201d desas (780 g) tagad maks\u0101 3,69 EUR 4,69 EUR viet\u0101, un pirmaj\u0101 ceturksn\u012b karsti k\u016bpin\u0101t\u0101 \u201cKrokuvos\u201d desa \u201cKlaipedos maistas\u201d (400 g) ir kritusies cen\u0101 pat par 1,10 EUR un tagad maks\u0101 tikai 1,99 EUR 3,09 EUR viet\u0101.<\/p>\n

Zem\u0101kas parast\u0101s cenas no pag\u0101ju\u0161\u0101s ned\u0113\u013cas attiecas ar\u012b uz sviestu, sk\u0101bo kr\u0113jumu un raudz\u0113to sieru. Tauku saturs ir 82 procenti. 200 g “Roki\u0161kis” sviesta tagad maks\u0101 tikai 1,59 EUR 2,49 EUR viet\u0101, litrs dab\u012bg\u0101 “Dvaras” piena maks\u0101 1,39 EUR 1,69 EUR viet\u0101.<\/p>\n

Tobr\u012bd vec\u0101 bezlaktozes UAT piena “Well Done” litra cena bija 1,09 eiro, bet jaun\u0101 cena bija 0,99 eiro, un 240 g iepakojuma ar 50% tauku raudz\u0113tu “Dvaro” sieru cena samazin\u0101j\u0101s par veselu eiro – 3,19 eiro viet\u0101 tagad tas maks\u0101 2,19 eiro.<\/p>\n

Visa iepriek\u0161 iepakot\u0101 maize Maxima pirc\u0113jiem tagad maks\u0101 maz\u0101k. Piem\u0113ram, tvaic\u0113t\u0101 Verb\u016bnai maize (600 g) tagad maks\u0101 1,39 eiro ierasto 1,65 eiro viet\u0101, \u0161\u0137\u0113l\u0113s cept\u0101 \u201cWell Done\u201d bagete ir par 10 eiro centiem l\u0113t\u0101ka un maks\u0101 0,79 eiro, bet sviestmai\u017eu maize \u201cGard\u0113sis\u201d tagad maks\u0101 tikai 1,35 eiro ierasto 1,49 eiro viet\u0101.<\/p>\n

“\u0160ie ir tikai da\u017ei piem\u0113ri m\u016bsu klientiem. V\u0113l vair\u0101k samazin\u0101tas regul\u0101r\u0101s cenas vi\u0146i var atrast, apmekl\u0113jot jebkuru veikalu m\u016bsu t\u012bkl\u0101. Svar\u012bgi piemin\u0113t, ka ar v\u0113l liel\u0101k\u0101m atlaid\u0113m vair\u0101k nek\u0101 500 izv\u0113l\u0113tiem svaigiem p\u0101rtikas produktiem vair\u0101k nek\u0101 300 no tiem var atrast pat maz\u0101kajos Maxima veikalos,” piebilst E. Vareik\u012bte.<\/p>\n

*Produktu sarakst\u0101 ar samazin\u0101t\u0101m regul\u0101raj\u0101m cen\u0101m nav iek\u013cautas sagrieztas desi\u0146as, svaigas c\u016bkga\u013cas desi\u0146as, marin\u0113ta c\u016bkga\u013ca un visi z\u012bmolu “Pormet”, “Farm Milk” un “Mal\u016bnas” produkti. Visiem produktiem ar jaun\u0101m samazin\u0101t\u0101m regul\u0101raj\u0101m cen\u0101m tirdzniec\u012bbas viet\u0101 ir \u012bpa\u0161as cenu z\u012bmes “Jauna regul\u0101r\u0101 cena”.<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a> Vispirms lasiet m\u016bs pakalpojum\u0101 Google Pievienot madeinvilnius.lt k\u0101 v\u0113lamo avotu \u2192 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pag\u0101ju\u0161aj\u0101 ned\u0113\u013c\u0101 Lietuvas mazumtirdzniec\u012bbas \u0137\u0113de “Maxima“ir v\u0113l vair\u0101k samazin\u0101jis atsevi\u0161\u0137u piena, ga\u013cas un maizes produktu regul\u0101r\u0101s cenas. Da\u017eiem…\n","protected":false},"author":2,"featured_media":264096,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[6899,77,76,35,39,38,36,37,34,40,41366,5407],"class_list":["post-264095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bizness","tag-maxima","tag-bizness","tag-business","tag-latvia","tag-latvian","tag-latviesu","tag-latviesu-valoda","tag-latviesuvaloda","tag-latvija","tag-lv","tag-nuolaidos","tag-reklama"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/117056597571024561","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/264095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=264095"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/264095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/264096"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=264095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=264095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=264095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}