Filmu veidot\u0101ji izmanto neparastus m\u0101rketinga trikus<\/p>\n
Loza\u0146d\u017eelos\u0101 s\u0101ku\u0161ies jaun\u0101 re\u017eisora Jorga Lantimosa jaun\u0101k\u0101s filmas “Bugonia” pirmizr\u0101d\u012b\u0161anas seansi, ta\u010du apmekl\u0113t\u0101jiem tiek izvirz\u012bts viens, patiesi neparasts priek\u0161noteikums: b\u016bt plikam vai ar\u012b b\u016bt gatavam uz vietas atvad\u012bties no saviem matiem. \u0160is ori\u0123in\u0101lais pieg\u0101jiens m\u0101rketingam neap\u0161aub\u0101mi mudina cilv\u0113kus run\u0101t un piev\u0113r\u0161 uzman\u012bbu filmai.<\/p>\n
Jauns veids, k\u0101 piesaist\u012bt skat\u012bt\u0101ju uzman\u012bbu<\/p>\n
K\u0101 v\u0113sta “Deadline”, k\u0101da pazi\u0146ojum\u0101 teikts: “Ja neesat pliks, mums ir frizieris, kur\u0161 izskus\u012bs j\u016bsu galvu, lai j\u016bs var\u0113tu noskat\u012bties filmu.” \u0160is inovat\u012bvais pied\u0101v\u0101jums balst\u0101s uz to, ka plikie skat\u012bt\u0101ji sa\u0146em bezmaksas bi\u013cetes, ta\u010du vi\u0146iem j\u0101vienojas, ka vi\u0146u kail\u0101 galva tiks film\u0113ta. Tas ir spilgts piem\u0113rs tam, k\u0101 rado\u0161ums un drosme m\u0101rketing\u0101 var rad\u012bt iespaid\u012bgu rezonansi.<\/p>\n
K\u0101 “Bugonija” atg\u0101dina citus m\u0101rketinga gad\u012bjumus<\/p>\n
\u0160is nav pirmais reizes, kad filmu industrij\u0101 tiek izmantoti neparasti veicin\u0101\u0161anas pa\u0146\u0113mieni. \u0160ogad l\u012bdz\u012bg\u0101 veid\u0101 izc\u0113l\u0101s ar\u012b St\u012bvena Kinga ekraniz\u0101cija “Ilgais ce\u013c\u0161”, kas pied\u0101v\u0101ja skat\u012bt\u0101jiem iet uz skrejce\u013ciem seansu laik\u0101 \u2013 glu\u017ei k\u0101 filmas varo\u0146i, kuri nep\u0101rtraukti skr\u0113ja, lai izdz\u012bvotu un uzvar\u0113tu balv\u0101. “Bugonijas” gad\u012bjum\u0101 plikie skat\u012bt\u0101ji vizu\u0101li atbilst filmas galven\u0101s varones, ietekm\u012bg\u0101s farm\u0101cijas komp\u0101nijas \u0123ener\u0101ldirektores, atveidot\u0101jas Emmas Stounas t\u0113lam. \u0160o t\u0113lu nolaupa sazv\u0113rnieki, kas uzskata vi\u0146u par citplan\u0113tieti un noskuj galvu.<\/p>\n
Lantimosa un Stounas veiksm\u012bg\u0101 sadarb\u012bba turpin\u0101s<\/p>\n
“Bugonija” ir k\u0101rt\u0113j\u0101 sadarb\u012bba starp re\u017eisoru Lantimosu un aktrisi Emmu Stounu. Vi\u0146u iepriek\u0161\u0113j\u0101s kop\u012bg\u0101s filmas, piem\u0113ram, “Favor\u012bt\u0101” (2018), “Slikt\u0101s lietas” (2023), kas sa\u0146\u0113ma \u010detras “Oskara” balvas, un “\u017d\u0113lsird\u012bbas veidi” (2024), guvu\u0161as kriti\u0137u atzin\u012bbu un skat\u012bt\u0101ju m\u012blest\u012bbu. Ar\u012b \u0161\u012b jaun\u0101k\u0101 filma festiv\u0101lu seansos ir sa\u0146\u0113musi \u013coti pozit\u012bvas atsauksmes. Emma Stouna intervij\u0101s pat joko, ka “pasaul\u0113 nav lab\u0101kas saj\u016btas k\u0101 svaigi nosk\u016bta galva”.<\/p>\n
Filmas pieejam\u012bba Latvij\u0101<\/p>\n
Latvijas kinote\u0101tros “Bugonija” s\u0101ks demonstr\u0113t 30. oktobr\u012b, un ir interesanti sekot l\u012bdzi, vai ar\u012b Latvij\u0101 tiks ieviesti k\u0101di l\u012bdz\u012bgi inovat\u012bvi skat\u012bt\u0101ju piesaistes pas\u0101kumi.<\/p>\n","protected":false},"excerpt":{"rendered":"Filmu veidot\u0101ji izmanto neparastus m\u0101rketinga trikus Loza\u0146d\u017eelos\u0101 s\u0101ku\u0161ies jaun\u0101 re\u017eisora Jorga Lantimosa jaun\u0101k\u0101s filmas “Bugonia” pirmizr\u0101d\u012b\u0161anas seansi, ta\u010du…\n","protected":false},"author":2,"featured_media":26422,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[8240,8236,8238,89,90,8237,35,39,38,36,37,34,40,8239],"class_list":{"0":"post-26421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-bezmaksas-biletes","9":"tag-bugonija","10":"tag-emma-stouna","11":"tag-entertainment","12":"tag-izklaide","13":"tag-jorgs-lantimoss","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-marketinga-triki"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/26421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=26421"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/26421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/26422"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=26421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=26421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=26421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}