{"id":278012,"date":"2026-08-26T08:08:26","date_gmt":"2026-08-26T08:08:26","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/278012\/"},"modified":"2026-08-26T08:08:26","modified_gmt":"2026-08-26T08:08:26","slug":"deivids-tvrdons-ar-plasakas-auditorijas-sasniegsanu-vien-mediju-biznesu-vairs-neuzbuvesi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/278012\/","title":{"rendered":"Deivids Tvrdons: Ar pla\u0161\u0101kas auditorijas sasnieg\u0161anu vien mediju biznesu vairs neuzb\u016bv\u0113si"},"content":{"rendered":"<p>P\u0113c tam \u0161os atsevi\u0161\u0137os satura virzienus apvienoja vien\u0101 redakcij\u0101. <\/p>\n<p>P\u0113d\u0113j\u0101 laik\u0101 l\u012bdz\u012bgi r\u012bkojas ar\u012b neatkar\u012bgie satura veidot\u0101ji, kuri apvienojas, lai kop\u012bgi izmantotu resursus. <\/p>\n<p>Abos gad\u012bjumos pamatjaut\u0101jumi ir vieni un tie pa\u0161i: ko v\u0113las auditorija? Ko varam pied\u0101v\u0101t tikai m\u0113s? Vai ar \u0161o ideju pietiek, lai bizness b\u016btu ilgtsp\u0113j\u012bgs? Ja ne, vai pied\u0101v\u0101jums j\u0101papla\u0161ina ar citiem satura virzieniem? <\/p>\n<p>P\u0113d\u0113jais jaut\u0101jums pal\u012bdz lab\u0101k izprast auditorijas vajadz\u012bbas un noskaidrot, kas v\u0113l interes\u0113 las\u012bt\u0101jus. Ja medijs pied\u0101v\u0101 pietiekami daudz noder\u012bga satura un pakalpojumu, tas var k\u013c\u016bt par neat\u0146emamu auditorijas ikdienas da\u013cu. <\/p>\n<p>Run\u0101jot par m\u0101ksl\u012bgo intelektu, pa\u0161laik valda uzskats, ka eso\u0161\u0101 satura apkopo\u0161ana nesp\u0113j konkur\u0113t ar \u017eurn\u0101listu patst\u0101v\u012bgi ieg\u016btu inform\u0101ciju. \u0160aj\u0101 kontekst\u0101 &#8220;The New York Times Company&#8221; izpilddirektore Meredita Kopita Leviena intervij\u0101s regul\u0101ri nor\u0101da, ka uz\u0146\u0113mums turpin\u0101jis ieguld\u012bt \u017eurn\u0101listik\u0101 \u2013 pie\u0146\u0113mis darb\u0101 vair\u0101k \u017eurn\u0101listu, papla\u0161in\u0101jis darb\u012bbu, ieg\u0101d\u0101joties citus medijus, un papildin\u0101jis pied\u0101v\u0101jumu ar dz\u012bvesstila saturu, sp\u0113l\u0113m un abonentiem noder\u012bgiem pakalpojumiem. <\/p>\n","protected":false},"excerpt":{"rendered":"P\u0113c tam \u0161os atsevi\u0161\u0137os satura virzienus apvienoja vien\u0101 redakcij\u0101. P\u0113d\u0113j\u0101 laik\u0101 l\u012bdz\u012bgi r\u012bkojas ar\u012b neatkar\u012bgie satura veidot\u0101ji, kuri&hellip;\n","protected":false},"author":2,"featured_media":278013,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[23,57,28,29,32,33,22,30,31,35,39,38,36,37,34,40,3819,20,26,27,42002,24,25,54,55,56,21,58,13916],"class_list":["post-278012","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zinas-no-arvalstim","tag-aktualitates","tag-arvalstim","tag-breaking-news","tag-breakingnews","tag-featured-news","tag-featurednews","tag-headlines","tag-latest-news","tag-latestnews","tag-latvia","tag-latvian","tag-latviesu","tag-latviesu-valoda","tag-latviesuvaloda","tag-latvija","tag-lv","tag-mediji","tag-news","tag-popularakas-zinas","tag-popularakaszinas","tag-saturs-nav-senalas","tag-top-stories","tag-topstories","tag-world","tag-world-news","tag-worldnews","tag-zinas","tag-zinas-no-arvalstim","tag-zurnalistika"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/117160791684989030","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/278012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=278012"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/278012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/278013"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=278012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=278012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=278012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}