Liel\u0101kais skaistumkop\u0161anas dar\u012bjums: L’Or\u00e9al ieg\u0101d\u0101jas Kering luksusa skaistuma biznesu par 4 miljardiem eiro<\/p>\n
Par\u012bz\u0113 noticis v\u0113rien\u012bgs skaistumkop\u0161anas industrijas dar\u012bjums: pasaules skaistuma gigants L’Or\u00e9al ir nosl\u0113dzis vieno\u0161anos par Kering luksusa pre\u010du grupas visa skaistumkop\u0161anas portfe\u013ca ieg\u0101di par iespaid\u012bgu 4 miljardu eiro summu. \u0160\u012b strat\u0113\u0123isk\u0101 alianse, kas tika publiskota sv\u0113tdien, piln\u012bb\u0101 main\u012bs glob\u0101lo skaistumkop\u0161anas tirgus ainavu, L’Or\u00e9al p\u0101r\u0146emot visu, s\u0101kot no ni\u0161as smar\u017eu z\u012bmola Creed l\u012bdz pat Gucci kosm\u0113tikai.<\/p>\n
Licenc\u0113\u0161anas l\u012bgumi un jaunas iesp\u0113jas<\/p>\n
Dar\u012bjuma ietvaros L’Or\u00e9al nosl\u0113gs 50 gadu licences l\u012bgumus ar Kering par t\u0101 ikonisk\u0101ko z\u012bmolu, tostarp Gucci, Bottega Veneta un Balenciaga, skaistumkop\u0161anas produktu izstr\u0101di un izplat\u012b\u0161anu. Papildus tam L’Or\u00e9al p\u0101r\u0146ems ar\u012b Kering presti\u017eo smar\u017eu l\u012bniju Creed. Tas L’Or\u00e9al \u013caus v\u0113l vair\u0101k nostiprin\u0101t savas poz\u012bcijas luksusa skaistumkop\u0161anas segment\u0101, vienlaikus nodro\u0161inot Kering iesp\u0113ju koncentr\u0113ties uz saviem pamatbiznesa virzieniem.<\/p>\n
\n\u201cApvienojot sp\u0113kus ar pasaules l\u012bderi skaistuma jom\u0101, m\u0113s pa\u0101trin\u0101sim m\u016bsu galveno namu smar\u017eu un kosm\u0113tikas att\u012bst\u012bbu, \u013caujot tiem sasniegt m\u0113rogu \u0161aj\u0101 kategorij\u0101 un atrais\u012bt savu milz\u012bgo ilgtermi\u0146a potenci\u0101lu,\u201d uzsv\u0113ra Kering jaunieceltais izpilddirektors Luka de Meo. Vi\u0146\u0161 piebilda: \u201cKop\u0101 m\u0113s ar\u012b dosimies jaun\u0101s labkl\u0101j\u012bbas (wellness) front\u0113s, apvienojot L’Or\u00e9al nep\u0101rsp\u0113jam\u0101s zin\u0101\u0161anas ar m\u016bsu unik\u0101lo luksusa sasniedzam\u012bbu.\u201d<\/p>\n<\/blockquote>\n
Kering un L’Or\u00e9al \u2013 divi giganti ar at\u0161\u0137ir\u012bgu fokusu<\/p>\n
Kering, kas ir Par\u012bz\u0113 b\u0101z\u0113ta luksusa grupa, galvenok\u0101rt paz\u012bstama ar saviem augst\u0101s modes un \u0101das izstr\u0101d\u0101jumu z\u012bmoliem, piem\u0113ram, Gucci, Saint Laurent, Bottega Veneta, Balenciaga un Alexander McQueen. \u0160ie z\u012bmoli, kop\u0101 ar Kering Eyewear, veido liel\u0101ko da\u013cu no uz\u0146\u0113muma 17,2 miljardu eiro gada ien\u0101kumiem. Kering, ko kontrol\u0113 Pinoa \u0123imenes holdingkomp\u0101nija Art\u00e9mis, sask\u0101r\u0101s ar spiedienu atdz\u012bvin\u0101t izaugsmi, \u012bpa\u0161i Gucci z\u012bmol\u0101.<\/p>\n
Savuk\u0101rt L’Or\u00e9al ir t\u012brs sp\u0113l\u0113t\u0101js skaistumkop\u0161anas nozar\u0113, piln\u012bb\u0101 koncentr\u0113joties uz skaistumkop\u0161anas produktiem. 2024. gad\u0101 uz\u0146\u0113muma p\u0101rdo\u0161anas apjoms sasniedza 43,48 miljardus eiro. L’Or\u00e9al pied\u0101v\u0101 pla\u0161u kosm\u0113tikas, \u0101das kop\u0161anas, matu kop\u0161anas un smar\u017eu kl\u0101stu, sadalot savu darb\u012bbu \u010detr\u0101s galvenaj\u0101s div\u012bzij\u0101s: Pat\u0113r\u0113t\u0101ju produkti, L’Or\u00e9al Luxe, Profesion\u0101lie produkti un Dermatolo\u0123isk\u0101 skaistumkop\u0161ana. Ar pla\u0161iem glob\u0101lajiem ra\u017eo\u0161anas un izplat\u012b\u0161anas t\u012bkliem L’Or\u00e9al ne tikai p\u0101rvalda daudzus z\u012bmolus, bet ar\u012b veiksm\u012bgi vada luksusa skaistumkop\u0161anas licences modes namiem.<\/p>\n
Strat\u0113\u0123isk\u0101 alianse un kop\u012bg\u0101s n\u0101kotnes v\u012bzijas<\/p>\n
\u0160is dar\u012bjums ne tikai nostiprina L’Or\u00e9al domin\u0113jo\u0161o st\u0101vokli luksusa skaistumkop\u0161anas tirg\u016b, bet ar\u012b sniedz Kering iesp\u0113ju samazin\u0101t par\u0101du un atgriezties pie sav\u0101m pamatkompetenc\u0113m. Kering par\u0101ds j\u016bnija beig\u0101s bija 9,5 miljardi eiro, papildus 6 miljardiem eiro ilgtermi\u0146a nomas saist\u012bbu.<\/p>\n
\n\u201cEsmu saj\u016bsm\u0101 par ilgtermi\u0146a strat\u0113\u0123isk\u0101s alianses veido\u0161anu ar vienu no pasaules presti\u017e\u0101kaj\u0101m, rado\u0161\u0101kaj\u0101m un v\u012bzion\u0101r\u0101kaj\u0101m luksusa grup\u0101m. \u0160\u012b partner\u012bba v\u0113l vair\u0101k nostiprin\u0101s m\u016bsu poz\u012bciju k\u0101 pasaules numur viens luksusa skaistumkop\u0161anas komp\u0101nijai un \u013caus mums kop\u012bgi izp\u0113t\u012bt jaunus ce\u013cus labkl\u0101j\u012bbas jom\u0101,\u201d sac\u012bja L’Or\u00e9al izpilddirektors Nikol\u0101 Hieronimus. Vi\u0146\u0161 piebilda: \u201cCaur Creed m\u0113s nostiprin\u0101simies k\u0101 viens no vado\u0161ajiem sp\u0113l\u0113t\u0101jiem strauji augo\u0161aj\u0101 ni\u0161as smar\u017eu tirg\u016b. Gucci, Bottega Veneta un Balenciaga ir izcili modes nami ar milz\u012bgu izaugsmes potenci\u0101lu.\u201d<\/p>\n<\/blockquote>\n
Dar\u012bjuma \u012bpa\u0161i interesant\u0101 iez\u012bme ir t\u0101 div\u0113j\u0101d\u0101 strukt\u016bra. L’Or\u00e9al ne tikai uz\u0146emsies atbild\u012bbu par skaistumkop\u0161anas un smar\u017eu att\u012bst\u012bbu Kering luksusa z\u012bmoliem, bet ar\u012b izveidos ekskluz\u012bvu 50\/50 kopuz\u0146\u0113mumu, lai izp\u0113t\u012btu biznesa iesp\u0113jas labkl\u0101j\u012bbas un ilgm\u016b\u017e\u012bbas jom\u0101s \u2013 arvien vair\u0101k savstarp\u0113ji saist\u012bt\u0101s jom\u0101s ar augst\u0101k\u0101s klases skaistumkop\u0161anu.<\/p>\n","protected":false},"excerpt":{"rendered":"Liel\u0101kais skaistumkop\u0161anas dar\u012bjums: L’Or\u00e9al ieg\u0101d\u0101jas Kering luksusa skaistuma biznesu par 4 miljardiem eiro Par\u012bz\u0113 noticis v\u0113rien\u012bgs skaistumkop\u0161anas industrijas…\n","protected":false},"author":2,"featured_media":27816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,8563,35,39,38,36,37,34,40],"class_list":{"0":"post-27815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-l","11":"tag-latvia","12":"tag-latvian","13":"tag-latviesu","14":"tag-latviesu-valoda","15":"tag-latviesuvaloda","16":"tag-latvija","17":"tag-lv"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/27815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=27815"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/27815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/27816"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=27815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=27815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=27815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}