Pirc\u0113ju paradumi main\u0101s: atlaides vairs nav tik vilino\u0161as, bet jaunas gar\u0161as – aizraujo\u0161as<\/p>\n
Latvijas iedz\u012bvot\u0101ju iepirk\u0161an\u0101s paradumos notiku\u0161as iev\u0113rojamas p\u0101rmai\u0146as, liecina p\u0113t\u012bjumu a\u0123ent\u016bras “Tribus” \u0161ogad veikt\u0101 aptauja. B\u016btiski samazin\u0101jies to cilv\u0113ku \u012bpatsvars, kuri akt\u012bvi mekl\u0113 un izv\u0113las preces ar atlaid\u0113m. Ja v\u0113l pirms tr\u012bs gadiem, 2022. gad\u0101, vair\u0101k nek\u0101 puse aptauj\u0101to (53%) atzina, ka labpr\u0101t p\u0113rk akciju preces, tad \u0161ogad \u0161is r\u0101d\u012bt\u0101js ir sarucis l\u012bdz aptuveni 30%. \u0160\u012b tendence signaliz\u0113 par pat\u0113r\u0113t\u0101ju priorit\u0101\u0161u p\u0101rskat\u012b\u0161anu un maz\u0101ku akcentu lik\u0161anu uz cenu vien.<\/p>\n
Z\u012bmolu izv\u0113les un bud\u017eeta apzin\u0101\u0161an\u0101s<\/p>\n
L\u012bdz\u012bga dinamika v\u0113rojama ar\u012b attiec\u012bb\u0101 uz l\u0113t\u0101ku z\u012bmolu izv\u0113li. Ja 2022. gad\u0101 40% iedz\u012bvot\u0101ju labpr\u0101t izv\u0113l\u0113j\u0101s bud\u017eetam draudz\u012bg\u0101kus z\u012bmolus, tad pa\u0161laik \u0161\u0101du izv\u0113li atbalsta vien 29%. Tas var\u0113tu liecin\u0101t par tendenci piev\u0113rsties kvalitat\u012bv\u0101k\u0101m vai specifisk\u0101k\u0101m pre\u010du kategorij\u0101m, nevis tikai zem\u0101kai cenai. Tom\u0113r j\u0101atz\u012bm\u0113, ka ne visi dati ir viennoz\u012bm\u012bgi. K\u0101ds cits p\u0113t\u012bjums no 2025. gada febru\u0101ra liecina, ka 52% iedz\u012bvot\u0101ju joproj\u0101m dod priek\u0161roku produktiem un z\u012bmoliem zem tirgus vid\u0113j\u0101s cenas. \u0160\u012b at\u0161\u0137ir\u012bba var\u0113tu skaidroties ar da\u017e\u0101du soci\u0101lo grupu at\u0161\u0137ir\u012bgo pirktsp\u0113ju un priorit\u0101t\u0113m.<\/p>\n
Stabilit\u0101te un gatav\u012bba eksperiment\u0113t p\u0101rtikas izv\u0113l\u0113<\/p>\n
Interesanti, ka vienlaikus pieaug to Latvijas iedz\u012bvot\u0101ju skaits, kuri nor\u0101da, ka vi\u0146u p\u0101rtikas iepirk\u0161an\u0101s paradumi p\u0113d\u0113jo se\u0161u m\u0113ne\u0161u laik\u0101 nav main\u012bju\u0161ies. Ja 2022. gad\u0101 tikai 13% aptauj\u0101to apgalvoja, ka vi\u0146u ieradumi ir stabili, tad \u0161ogad \u0161\u0101du atbildi sniegu\u0161i jau 32%. Tas liecina par liel\u0101ku stabilit\u0101ti un varb\u016bt pat apmierin\u0101t\u012bbu ar pa\u0161reiz\u0113jo p\u0101rtikas izv\u0113li. Tom\u0113r, neskatoties uz \u0161o stabilit\u0101ti, iedz\u012bvot\u0101ji izr\u0101da liel\u0101ku atv\u0113rt\u012bbu jaunumiem p\u0101rtikas produktu izv\u0113l\u0113. Pirms trim gadiem 22% aptauj\u0101to atzina, ka labpr\u0101t izm\u0113\u0123ina jaunus p\u0101rtikas produktus. \u0160ogad \u0161is \u012bpatsvars pieaudzis l\u012bdz 31%. Lai gan 28% gan toreiz, gan tagad paliek uztic\u012bgi saviem ierastajiem produktiem, jaunievedumu popularit\u0101tes pieaugums nor\u0101da uz main\u012bgu gar\u0161u un v\u0113lmi eksperiment\u0113t.<\/p>\n
Ekonomiskais fons un t\u0101 ietekme uz pat\u0113r\u0113t\u0101ju uzved\u012bbu<\/p>\n
\u0160\u012bs izmai\u0146as iepirk\u0161an\u0101s paradumos notiek laik\u0101, kad Latvijas ekonomika piedz\u012bvo m\u0113renu att\u012bst\u012bbu. Lai gan da\u017e\u0101di avoti nor\u0101da uz at\u0161\u0137ir\u012bgiem prognozes r\u0101d\u012bt\u0101jiem, kopum\u0101 2025. gad\u0101 tiek prognoz\u0113ta IKP pieaugums aptuveni no 0,6% l\u012bdz 2,2%. Infl\u0101cija ir stabiliz\u0113jusies zem\u0101 l\u012bmen\u012b, sv\u0101rstoties ap 3%. Lai gan ekonomikas izaugsme ir piesardz\u012bga un atsevi\u0161\u0137os sektoros joproj\u0101m v\u0113rojama stagn\u0101cija, kop\u0113j\u0101 makroekonomisk\u0101 stabilit\u0101te un infl\u0101cijas prognozes rada pamatu pat\u0113r\u0113t\u0101ju noska\u0146ojuma uzlabo\u0161anai. Samazin\u0101t\u0101s procentu likmes var\u0113tu veicin\u0101t gan invest\u012bcijas, gan pat\u0113ri\u0146u. Tom\u0113r j\u0101atz\u012bm\u0113, ka ne visi dati ir viennoz\u012bm\u012bgi. Kam\u0113r viens p\u0113t\u012bjums nor\u0101da uz l\u0113t\u0101ku z\u012bmolu izv\u0113les kritumu, cits p\u0113t\u012bjums no 2025. gada febru\u0101ra liecina, ka 52% iedz\u012bvot\u0101ju joproj\u0101m dod priek\u0161roku produktiem un z\u012bmoliem zem tirgus vid\u0113j\u0101s cenas. \u0160\u012b at\u0161\u0137ir\u012bba var\u0113tu skaidroties ar da\u017e\u0101du soci\u0101lo grupu at\u0161\u0137ir\u012bgo pirktsp\u0113ju un priorit\u0101t\u0113m. Latvijas ekonomika, lai ar\u012b atg\u016bstas, joproj\u0101m atpaliek no kaimi\u0146valst\u012bm Lietuvas un Igaunijas.<\/p>\n
Tendences un izaicin\u0101jumi mazumtirdzniec\u012bb\u0101<\/p>\n
Mazumtirdzniec\u012bbas nozar\u0113 nov\u0113rojamas ar\u012b citas interesantas tendences. Lai gan e-komercija turpina augt, Latvijas iedz\u012bvot\u0101ju iepirk\u0161an\u0101s paradumos ir v\u0113rojama ar\u012b atgrie\u0161an\u0101s pie ierastajiem iepirk\u0161an\u0101s veidiem. Lai gan 2025. gad\u0101 tie\u0161saistes pirkumi ir pla\u0161i izplat\u012bti, da\u013ca iedz\u012bvot\u0101ju joproj\u0101m dod priek\u0161roku kl\u0101tienes iepirk\u0161anai. Aptaujas liecina, ka liel\u0101k\u0101 da\u013ca iedz\u012bvot\u0101ju joproj\u0101m visbie\u017e\u0101k iep\u0113rkas lielveikalos \u0101rpus tirdzniec\u012bbas centriem, lai gan tirdzniec\u012bbas centros iepirk\u0161anos veic\u0113ju skaits ir nedaudz pieaudzis. Vienlaikus ir svar\u012bgi piev\u0113rst uzman\u012bbu ar\u012b pieaugo\u0161ajai digit\u0101lo maks\u0101jumu popularit\u0101tei. Tiek prognoz\u0113ts, ka piepras\u012bjums p\u0113c svaigi gatavotiem \u0113dieniem un kulin\u0101rijas produktiem veikalos turpin\u0101s pieaugt, jo \u012bpa\u0161i jaunie\u0161u un str\u0101d\u0101jo\u0161o vid\u016b, kuriem tr\u016bkst laika gatavo\u0161anai m\u0101j\u0101s. Tas apliecina, ka pat\u0113r\u0113t\u0101ji arvien vair\u0101k nov\u0113rt\u0113 \u0113rt\u012bbas un gatav\u012bbu pakalpojumu snieg\u0161anai.<\/p>\n
\u0160\u012b aptauja, kas tika veikta interneta vid\u0113 2025. gada septembr\u012b ar 900 respondentu l\u012bdzdal\u012bbu vis\u0101 Latvij\u0101, sniedz v\u0113rt\u012bgu ieskatu par m\u016bsdienu pat\u0113r\u0113t\u0101ju uzved\u012bbu. T\u0101 par\u0101da sare\u017e\u0123\u012btu un daudzsl\u0101\u0146ainu ainu, kur\u0101 samazin\u0101s atlaidu mednieku un l\u0113t\u0101ku z\u012bmolu piekrit\u0113ju skaits, bet vienlaikus pieaug to cilv\u0113ku \u012bpatsvars, kuri nov\u0113rt\u0113 stabilit\u0101ti, vienlaikus esot gatavi iepaz\u012bt jaunus gar\u0161u pied\u0101v\u0101jumus. Pat\u0113r\u0113t\u0101ju izv\u0113les main\u0101s, un tas ir izaicin\u0101jums ar\u012b tirgot\u0101jiem, kuriem j\u0101sp\u0113j piel\u0101goties jaunaj\u0101m tendenc\u0113m, pied\u0101v\u0101jot gan kvalitat\u012bvas preces, gan inovat\u012bvus risin\u0101jumus.<\/p>\n","protected":false},"excerpt":{"rendered":"Pirc\u0113ju paradumi main\u0101s: atlaides vairs nav tik vilino\u0161as, bet jaunas gar\u0161as – aizraujo\u0161as Latvijas iedz\u012bvot\u0101ju iepirk\u0161an\u0101s paradumos notiku\u0161as…\n","protected":false},"author":2,"featured_media":30054,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1991,77,76,9160,9162,35,39,38,36,37,34,40,44,9161],"class_list":{"0":"post-30053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-atlaides","9":"tag-bizness","10":"tag-business","11":"tag-iepirksanas-paradumi","12":"tag-jauni-produkti","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-partikas-cenas","21":"tag-pateretaju-uzvediba"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115429146783927299","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/30053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=30053"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/30053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/30054"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=30053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=30053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=30053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}